Custom Brand Identity
Course Branding
Marketing Design
Website Art Direction
Custom Illustration
Client Experience
Lead Magnet Design
The Project Scope
Kaitlyn Parker had a clear vision for Copy Uncorked from the very beginning. During our initial conversation, she told me the story about visiting France with her husband and having a moment of revelation when she connected the process of winemaking with crafting compelling sales copy. At the time, she had been working within the industry as both a freelancer and an in-agency copywriter, but had the idea for creating a brand that made high-conversion sales copy accessible to small business owners.
With this brand identity, we wanted to implement a conversational tone that showcased her personality and tailored approach, while also establishing Copy Uncorked as an elevated, all-inclusive agency that instantly dispels the fear most non-writers have around copywriting. Our strategy was to reach a market that included more creative service providers, online educators, and digital shops by relating copywriting to the process of making wine—from messy to technical, but with a sophisticated end result.
Copy Uncorked
LOGO Suite
The Challenge
N
ot only did we design a brand identity for her agency, but we also designed the visual concept for two of her signature courses. With those courses, we wanted to extend the story of the vineyard and continue to build her brand foundation through the theme of winemaking. With custom brand illustrations, cohesive digital products, sharp launch materials, and a visually refined website, Copy Uncorked has maintained a strong brand story from start to finish.
The biggest challenge during this process was to keep the brand feeling elevated while we continued to lean further into a theme. It would have been easy to fall into a look that felt overly forced and obvious, but by maintaining clear visual standards and a paired down academic palette, we were able to use the wine theme as a storytelling device without the brand feeling cheap or cheesy. The end result? A look that continues to attract attention and gain more recognition in the online space year-over-year.
Art Direction
THE GOLDEN HOUR // SOPHISTICATION // EDITORIAL FLAIR // PERSONALITY // ORGANIC DETAILS // REFINED // INTELLIGENT
Our inspiration for the visual brand came from the vision of golden hour on a vineyard, but also included a muted, academic aesthetic that was associated with writing & literature. We wanted the brand to feel warm and comfortable for clients who previously had a bad association with trying to write for their brand, but allow room for an experience that felt high-end and luxurious.
The end result was a timeless brand that blended the sophistication of wine tasting with personable organic details (like those brand illustrations!)
The logotype showcases a U being uncorked by the copy, and the monogram uses the shape of the U to mimic a wine glass, available in 3 colors - cab, blanc, and rosé. The warmth of the cab and rosé balance the neutrality of the terrace and blanc tones, but have depth when paired with sage or vine. Together, the palette is fresh and neutral, with pops of color to lead the eye.
LOCATION: Virginia Beach
INDUSTRY: COPYWRITING & EDUCATION
The Results
KAITLYN WENT FROM COPYWRITER TO CEO, AS COPY UNCORKED CONTINUES TO GROW INTO A DIGITAL MICRO-AGENCY SERVING CLIENTS WITH WORDS ALL OVER THE WORLD.
Since launching in early 2019, Copy Uncorked has become a go-to powerhouse for conversion-driven copy in the digital space. Specializing in brand messaging, website copywriting, and launch preparation, Copy Uncorked makes the process of writing words to captivate an audience as rich and memorable as wine tasting. Since launching, Kaitlyn has become a TONIC affiliate partner, been featured on national blogs and podcasts, worked with dozens of small businesses, and successfully launched 3 breakthrough digital programs.
Not only has Copy Uncorked effectively reached and become recognizable in the market of creative entrepreneurs, but has grown to become a micro-agency of 7 and has now worked with over 200 clients since its inception. From done-for-you client services to done-with-you educational courses, the Copy Uncorked impact has far exceeded what Kaitlyn initially thought was possible with her brand in 2019, and we can’t wait to see where she, and the CU brand, go next!
KAITLYN AND THE ENTIRE TEAM AT COPY UNCORKED HAVE BECOME OUR GO-TO PARTNERSHIP FOR BRAND MESSAGING & WEBSITE COPY AND THIS PROJECT CONTINUES TO BE ONE OF MY FAVORITE IDENTITIES TO DATE 🖤
Note from Kadie
Credit
PHOTOGRAPHY AND VIDEO: ARIELLE LEVEY
WEBSITE: TONIC SITE SHOP
LAUNCHED 2019 / @COPYUNCORKED
THE OUTCOME
She listens intently, shares ideas you never even would have thought of, and knows exactly how to bring concepts together with such an elegant and timeless flair. She’s not only branded Copy Uncorked, but both of my courses. I literally want to keep creating brands & offerings just so I can keep working with Kadie on them! I can definitively say that Brand Identity with DCD takes your business to a new level. Not to mention, going through Drop Cap’s creative process is always a highlight of my year and I simply cherish the end result.
KAITLYN PARKER, COPY UNCORKED
WORKING WITH
KADIE IS A
EXPERIENCE
truly special
& gratifying
CUSTOM BRANDING EXPERIENCE
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We don’t just create logos, we develop storytelling frameworks — an anchor that allows you to connect with your audience and be recognizable to them online. From this holistic approach, you’ll have more than a style guide at the end of your project, you’ll have an empire ready to disrupt your industry.
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