PHASE ONE: DISCOVER
The first step of your project begins with an in-depth analysis of the current state of your business, and your goals for the future. Through a set of self-discovery exercises, you will identify your immediate and long-term goals, which we use as a foundation for your brand message. This message will influence all aspects of your design, and is a crucial step to help us understand the heart of your business. Once the discovery process is complete, you will schedule a collaborative strategy meeting with your brand team.
PHASE TWO: DESIGN
Once we have established the direction and goals for your project, the team will enter a design phase, in which we will visually conceptualize the ideas discussed during the discovery process and create two original logos to visually represent your message.
PHASE THREE: REFINE
After a logo concept is selected, we will begin to edit, revise, and refine the design to reach a final outcome that speaks to the heart of your business and your vision for the future.
PHASE FOUR: DEVELOP
Your brand will further develop with customized brand accessories that fit in line with the unique needs of your business, thoughtful font and color palette selections, and direction for applying your new brand style across digital and print platforms for a consistent, cohesive look.
PHASE Five: reveal
And finally... it's time to reveal your new look! With a comprehensive Brand Style Guide, you’ll be able to confidently showcase the new visual message of your brand and take your small business into the future.