KADIE SMITH / creative director
Three years ago, I was in your shoes. There was a fire in me to chase after the dreams that were right within my reach. I had just enough ignorance and determination to blindly take the leap of faith and hustle to make it happen. I spent late nights and early mornings working with my first few clients, figuring out the ins and outs of freelance design and sketching a zillion ideas on paper, dreaming of the day my endeavor would feel legitimate, that I would possess the confidence of a business owner and the wisdom of a seasoned designer. I bring all that I’ve learned as a business owner and my education as a graphic designer to each and every client, brainstorming creative ways to tell unique stories to help you stand out from the crowd. Together, we will create beautiful disruption in a saturated online space.
ALLI KOCH / art director
As an artist who is also the brainchild of a highly successful calligraphy studio, Alli has a love of all things creative. Throughout her career, Alli has taught numerous artistic workshops, worked with countless brides and brands to craft campaigns and wedding suites, painted city murals, and even published a book on illustration. When she is not behind a sketchbook herself, Alli has a love for teaching, which she brings to the Drop Cap team, working closely with our designers to steer the direction of the project to its fullest potential and using artistic expression as a way to enhance brand development.
WHITNEY BLAISING / brand designer
Whitney has a free spirit and an excitement for fashion and lifestyle that she expresses through design. Her love of vintage patterns and desert tones run deep, and her background in retail at both Anthropologie and Free People have shaped the way that she views a brand’s entire experience with its consumer. You will most likely find her at home in Austin, TX trying new restaurants with her husband Garrett, going on road trips to new cities, or attending local concerts on the weekends.
SARAH DEAN / brand designer
While having her start in photography, Sarah is a designer whose love for publication and editorial design runs deep. She practices a journalistic approach to branding, digging deep to uncover a brand’s story so that it can be told in an honest and powerful way through visuals. When Sarah is not designing, you will most likely spot her and her husband Matt exploring the outdoors, sharing creative projects (they are both designers!) and loving on their precious tabby cat.
KAITLYN TONEY / brand designer
Kaitlyn’s eye for color is unrivaled. Her enthusiasm and quick perception of a brand’s style allow her to uncover the potential for how far a brand’s aesthetic can reach, and how well color can shape the outcome of the story. When Kaitlyn is not pairing pantones and designing energized designs, she is hunting for beautiful typography throughout her city, enjoying the company of friends in Little Rock, and doodling in the pages of her sketchbook.
KRYSTA MASCIALE / business strategist
With sixteen years of experience, Krysta doesn’t mess around. Time and again, Krysta has unlocked the true potential of a small business by creating clear and actionable plans to scale growth and profitability by nearly 120% in just one year. As a testimonial myself, Krysta is a key reason for the growth of Drop Cap, and we now are offering her priceless services to brands who are needing a clear strategy for sustainability and growth.