a storytelling studio for passionate brands
 

IF YOU NEED YOUR BRAND
TO WORK AS HARD AS YOU DO...

When you've got an original idea and sheer motivation, it’s tempting to catapult your business onto the internet and hope that people buy. But with a clear brand story and a consistent look, you'll build an imaginative experience and attract customers who loyally support your dreams.

 
 
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WHY WE START WITH BRANDING

 

We feel that there is nothing more important for your success than a strong brand identity. With a cohesive look, it’s easy to make decisions about your website, your products, and your customer experience. During the branding process, we take a deep dive into the heart of who you are and why your business exists. Once we create the look and feel of your business, we’ll be able to better serve your ongoing needs as your business thrives. This is why we require all new clients to first start with brand identity.

 

HERE’S WHAT YOU’LL GET

Team of Designers
Discovery Materials
Brand Message + Target Audience
Business Strategy (tier 2 only)
Mood Board
2 Original Logo Concepts - 1 Final

3 Rounds of Revisions
Submarks & Logo Variations
Color Palette + Font Selections (for print & web)
Supporting Patterns, Icons, Textures or Illustrations
Brand Style Guide
Thank You Gift

 
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the details

 
Our Process
 

 

PHASE ONE: DISCOVER

The first step of your project begins with an in-depth analysis of the current state of your business, and your goals for the future. Through a set of self-discovery exercises, you will identify your immediate and long-term goals, which we use as a foundation for your brand message. This message will influence all aspects of your design, and is a crucial step to help us understand the heart of your business. Once the discovery process is complete, you will schedule a collaborative strategy meeting with your brand team.

 

PHASE TWO: DESIGN

Once we have established the direction and goals for your project, the team will enter a design phase, in which we will visually conceptualize the ideas discussed during the discovery process and create two original logos to visually represent your message.

 

PHASE THREE: REFINE

After a logo concept is selected, we will begin to edit, revise, and refine the design to reach a final outcome that speaks to the heart of your business and your vision for the future.

 

PHASE FOUR: DEVELOP

Your brand will further develop with customized brand accessories that fit in line with the unique needs of your business, thoughtful font and color palette selections, and direction for applying your new brand style across digital and print platforms for a consistent, cohesive look.

 

PHASE Five: reveal

And finally... it's time to reveal your new look! With a comprehensive Brand Style Guide, you’ll be able to confidently showcase the new visual message of your brand and take your small business into the future.

 
The Investment
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TIER ONE

This package is for brands who do not have a clear visual identity or narrative. This is Drop Cap’s primary design service and serves as a foundation for all design work. Throughout this process, you will become deeply acquainted with our design team, join our exclusive network of creative business owners, and become eligible for ongoing services through our talented team of designers.

$2,600 (50% deposit / 50% final) / 5-8 week process

 

TIER TWO (limited availability)

For creative small business owners who are looking for a smart strategy for successful growth and high profitability, this package is for you. Combining the expertise of our brand design team alongside the experience and strategy of Krysta’s curriculum, you will have not only a cohesive visual message but an actionable plan for legitimizing your creative business to your online market. In addition, you will become a member of our exclusive network of creative business owners and become eligible for ongoing services through our talented team of designers.

$6,000 (50% deposit / 50% final) / 12 week process

 
Our Work

OUR WORK

 
 
 

let's start!

 

If you're ready to make your big ideas come to life and are determined to put your best foot forward, we're your design studio. No matter where you are on the entrepreneurial journey, we believe that the message you are sharing should match the heart and soul of your business. We would love to help you tell your story.