brand design brand identity web design squarespace design branding

Brand Review

Jess Hunter is a Southern born wedding photographer living off the foggy Pacific coast. Through emotionally-driven photography, Jess approaches weddings through the eyes of a visual artist, capturing candid moments and quiet encounters through the lens of her camera and gentle nature.

Design Solution / Brand Message

We wanted to not only showcase Jess’ love for emotional photography, but also communicate a sense of who she is through her branding. We created a system of illustrations that communicates parts of her life that have contributed to her artistic expression - from the natural wonder of Washington to the mighty strength of horse training.

brand design brand identity web design squarespace design branding
brand design brand identity web design squarespace design branding

Target Audience

The perfect bride for Jess is concerned with the value of a moment and capturing it honestly. She delights in dramatic compositions and originality, collaborating with Jess to discover moments of pure beauty and love, in both the quiet and bold moments. The target audience for Jess needs to resonate with her personality, understand her artistic process, and invite her into their intimate life moments.

Logo Concept

We created a custom logotype for Jess to be paired with her thoughtful taglines. This typeface was founded in Baskerville, but hand drawn to retain a bit of character and imperfection that felt both timeless and deeply personal. The type-driven primary logo was then complimented by illustrated brand accessories for a full cohesive visual aesthetic.

brand design brand identity web design squarespace design branding

Color Palette

The color palette was intentionally minimal to allow the photography to shine. We added a few warm and natural tones to compliment her photography style without overpowering the image.

Type Palette

We used the foundational Baskerville typeface to work alongside the deconstructed logotype for a clean and refined look. The pure san-serif brand type palette works to represent the elegance and sophistication of her romantic brand.

brand design brand identity web design squarespace design branding

Brand Accessories

The three brand accessory illustrations worked to share Jess’ story alongside her imagery. Her experience as a horse owner and trainer has given her the ability to notice how strength and grace pair together to show magnificent beauty. The cotton bulbs and fern are a nod to her Southern roots and Pacific home. All of the illustrations were hand-drawn and detailed to give a fine-art feeling to her overall branding.

Digital Experience

A few months after working with Jess on her brand identity, we had the chance to come back and work with her to develop a custom packaging system that would elevate her client experience. Through soft textures, carefully selected images, and type play, we were able to show even more of Jess’ personal style through her photography packaging.

brand design brand identity web design squarespace design branding
Working with Kadie was a breath of fresh air. After a not-so-great experience with another designer, I was hesitant to put more time and money into my branding, but I’m so glad I did. She took her time and really made sure to listen to me and went above and beyond, and I feel like I finally have a brand design that fits me. I’m so thankful for her and her creative eye and genuine heart; she truly cares about what she does and it shows!
— Jess Hunter | Jess Hunter Photo

DESIGN SERVICES 

Brand Identity  //  Illustration  //  Packaging


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