The Petal Theory
Sabrina Applebach is the founder of the floral design studio, Petal Theory. The studio specializes in full-service custom design for both weddings and events. Our goal with the branding project was to give her overall brand experience a more tailored look and feel.
We began by designing a large romantic floral illustration to contain the logo typeset in an organic frame. This alluded to the wild and sophisticated shapes of her bouquets and centerpieces, and led the way to discovering her brand tagline - “pick the wild one.” This floral illustration was broken into separate elements to create a large monogram, and illustrated details throughout her website and brand elements.