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It's Not just about your logo. or your website. W're talking about your reputation

Your Brand is Your Reputation

We are inspired and motivated by your dream and the vision you have for where you want to take your business. Our story-driven, editorial approach will unlock the magic of your brand and connect your business with your audience in a meaningful and memorable way.

But it doesn’t stop there, because having a great look isn’t enough if noone is there to see it. That’s why our signature process is the intersection of where your story meets your style. It’s having a solid sense of who you are, where you’re going, and who you’re taking with you, while making sure that the experience is legendary every step of the way.

Our boutique branding agency exists to help you arrive at that intersection and know exactly what to do when you get there. We not only want you to feel excited about how your brand looks, but confident about what you stand for. We treat your story with care, understand the frustrations and fears of being an entrepreneur, and genuinely want to see you thrive beyond your wildest dreams.

Over the past 10 years, we've built brands that stand out for businesses that matter. We align with creative entrepreneurs who have a heart for service and a mission to leave an impact everywhere they go. We'll help your customers trust you by creating an experience that speaks directly to them.

YOUR BRAND IS YOUR GREATEST ASSET

WE'VE GOT YOU, JUST KEEP SCROLLING!

read more

I started this business because I wanted to see my creative friends succeed, and I knew I could do that by helping them build a brand and share their work online. Nearly 10 years later, I’m still just as passionate and want to help you position your business to thrive. Our team has a keen eye for detail and loves to experiment with different design elements to create unique visuals that perfectly suit your business.

Our name comes from the typographic term ‘drop cap’ which is the big illustrated letter at the beginning of a story. Our mission is to treat your business just like we’d treat a drop cap, making you relevant within your larger industry (the paragraph) while being distinctly set apart.

Hi, I'm Kadie

MEET YOUR ART DIRECTOR

Our Agency Offerings

Sharing

WE ARE A FULL-SERVICE BRANDING AGENCY THAT IS ABLE TO BUILD YOUR BRAND NO MATTER WHAT STAGE OF BUSINESS YOU'RE IN. HERE ARE A FEW SUGGESTIONS FOR GETTING STARTED...

BRAND AUDIT

We highly recommend taking inventory of your brand and your digital footprint at least once a year. Sometimes more :) From new products to new team members, new ideas and shifts in the market, this is an opportunity to re-evaluate your impact and refine your direction so you can keep moving forward, pursuing new opportunities with ease.

BRAND CONSULTATION & STRATEGIC PLANNING

MORE INFORMATION

BOOK NOW

  • Discovery & Brand Review
  • Recorded 1-hour Brand Consultation
  • Summary Notes & Recommended Action

If you’ve ever found yourself at the end of a busy season, or start of a new opportunity, thinking “how the h*ll does this all fit together?” A Brand Audit will help you evaluate where your greatest opportunities lie and what needs to be shifted to the side to make room for new growth.

Brand Audit

THE DETAILS

Included with your package

BRAND STRATEGY

No stone left unturned, this is our most immersive and turn-key strategic experience that not only establishes your voice and position in the market, but translates that story into a clearly defined artistic style and visual vibe to match. Our promise is to craft a clearly defined and elegant vision that will move your business forward and allow you to know exactly where you’re going and why.

BRAND STRATEGY & ART DIRECTION

MORE INFORMATION

INQUIRE FOR AVAILABILITY

  • Strategic Discovery Materials
  • 90-min Brand Workshop
  • Market Research & Key Insights
  • 33-page Brand Story Guide
  • Live Reviews & Video Walkthroughs
  • 20-page Art Direction & Style Guide
  • Custom Brand Roadmap
  • 2 Rounds of Revisions

Stop chasing everybody else’s dream. We’re only concerned with building the perfect business for YOU, based on your unique calling and opportunities. Together, we will sit down and analyze the landscape, consider your unique opportunities, and clearly define a roadmap towards success.

This is equal parts life design and business strategy, building a foundation that not only supports your professional goals, but aligns you with the life you are wanting to build as an entrepreneur. This isn't just about staying competitive in the online space, it's about charting your own path and finding the life and business you've always dreamed of.

Brand Strategy

THE DETAILS

Included with your package

BRAND IDENTITY

You know that brand you’ve always dreamed about? It’s possible. This is our signature process that is the perfect blend of strategic storytelling and captivating style. It’s the experience of handing over the keys and allowing us to walk with you every step of the way while we build your brand from the ground up and then confidently launch it into the world with ease.

BRAND STRATEGY, VISUAL IDENTITY, & CUSTOM WEBSITE

MORE INFORMATION

INQUIRE FOR AVAILABILITY

  • Brand Discovery Materials
  • 90-min Strategic Brand Consultation
  • Extensive Research & Preparation
  • 33-page Brand Story Guidelines
  • 20-page Art Direction & Style Guide
  • 3 Core Logo Concepts & Visual Directions
  • Live Reviews & Video Walkthroughs
  • Polished and On-brand Identity Book
  • 2 Rounds of Revisions
  • Optional: Web Design
  • Brand Launch Support

Our proprietary process has been tested and approved over 200 times by brands in every industry and every corner of the world. Our team brings an extensive range of design skills, experiences, and ideas to every client project and we look forward to the creative challenges and unique opportunities that your business holds.

Our identity process takes a strategic, story-driven approach that outlines the opportunities your business has in the market to stand apart and then leans heavily into those opportunities to build a solid reputation of excellence. This is our most in-depth, customized, and tailored experience that will walk with you step-by-step as you build a timeless and effective brand identity.

Brand Identity

THE DETAILS

Included with your package

BRAND IMMERSION

You’ve got the vision, and you have the plan. But now? You need your style and brand aesthetic to match the big goals of your business without all of the “from the ground up” heavy lifting. That’s where we can help. In a 1-week full immersion experience booked right when you need it, you’ll have the visual tools and curated style to officially open your doors for business. Spots are limited and directly booked on a first come, first serve basis.

1-week BRAND styling EXPERIENCE

SAVE YOUR SPOT

WEB AUDIT

Your website is up and running... but something doesn't feel quite right. Our Web Audit allows you to quickly shift and pivot your web strategy, copy, or design in order to secure more sales and inquiries to push your business forward, identify opportunities for new growth, receive additional support, and determine keys ways to take your business and brand to new heights.

full website content & design review

LEARN MORE

BOOK NOW

  • Discovery & Extensive Web Review
  • Recorded 1-hour Website Workshop
  • Video Recorded Web Walkthrough with Recommendations
  • Website Checklist
  • 24 Hours of Post-Audit Implementation Support

This audit is a full review of your website, content, and user experience to identify areas of opportunity, potential roadblocks to conversion, and a path to move your business forward. It's great for existing brands needing help identifying why their website isn't converting into inquiries or sales.

Web Audit

THE DETAILS

Included with your package

WEB INTENSIVE

Oh you found the perfect Showit template but wanted to pull your hair out when it came to setting it up? We know the feeling. In this two-week flawlessly organized and fully immersive experience, we’ll categorize, strategize, and customize your new Showit template to look, feel, and operate just like you wanted it to - without the headache of learning Showit. Rest easy, your site is in good hands and will be ready to launch in just 10 days.

2-WEEK TEMPLATE CUSTOMIZATION & WEB LAUNCH

BOOK YOUR INTENSIVE

CUSTOM WEBSITE

When you have a specific dream for your website and want to utilize the full capabilities of our creative agency to bring it to life—this is for you. From extensive art direction to built-just-for-you design, this is the epitome of the web experience when you're ready to build something to scale. Don't want to lift a finger? We can do everything from writing your copy to sourcing your photography and setting up every system and automation along the way.

CUSTOM WEBSITE BUILT IN SQUARESPACE, SHOPIFY, SHOWIT, OR WEBFLOW

INQUIRE FOR AVAILABILITY

How You'll Feel

Drop Cap Design made my whole experience a dream. Diligent communication, consistent follow through and timeliness made the whole process really easy. My deliverables were of the highest quality and always reflected exactly what I was looking for. I highly recommend Kadie and the entire Drop Cap team and look forward to working with her again!

Robin Hill, Mountain Fresh Catering

                   communication, consistent follow through and                     made the whole process 

01 / 04

really easy!!

Diligent

timeliness

02 / 04

We were at a point in our business where we really needed to step up our game digitally as we took on new clients. We’ve always considered ourselves to be really picky when it comes to our business, but I was surprised that we had so few changes to each concept Kadie came up with. I was blown away by the end result, and we’ve had so many colleagues and clients comment on our branding and how good our website looks. I can’t wait to work with this team again!

Chad Caudill, Caudill Dermatology

If I could name just one thing that I love most about Drop Cap… it would Kadie’s 

rad aesthetic!!

03 / 04

When I first reached out to Kadie, I was really new to the industry and I wanted a brand that would help me stand out and feel confident. Kadie helped me so much throughout the whole process and made it fun to put together a brand that I fell in love with. I still love my logo just as much today as I did when we first created it, and after six years there still isn’t anything I’ve wanted to change. I know that Drop Cap was the best choice for me when it came to building a strong, clear, and timeless brand that’s stood by me and my business for years!

Andrea Rufener

Six years after working with Drop Cap, and I’m
             with my branding!

in love

still

04 / 04

I was originally considering another design firm in town, but Kadie’s ability to easily communicate about creative ideas and understand what I was going for made it an easy choice. The whole process was so clear and organized and made it easy to focus more on the design and less on the back and forth. Now I’m able to easily showcase my work with clients and feel so confident sharing my website!

Brooke Burnett, Muse Consultants

All I thought I needed was some refreshed content, but Kadie was                at understanding my                              and I am so excited about the final designs!

so good

creative ideas

LET'S GET DOWN TO BUSINESS

2024 PRICING

your Ideal Branding Experience?

Can’t Decide On

Inquire Now

The Brand Edit™

THE IDENTITY

THE IMMERSION

What this is: a guided and self-paced online program to teach and assist you as you learn how to build your own brand and curate your own style.

Best for: those looking for an education-focused DIY solution with the signature Drop Cap Design™ process

Benefits: access to a community and network of other entrepreneurs, ability to hone your own creative skills and gain the confidence to build your brand yourself, the knowledge and insight behind our branding process and why it’s so effective

01

If you're still feeling torn, reach out at hello@dropcapdesign.com to further discuss the best option for you.

What this is: an extensive audit to evaluate your business and digital brand to make sure everything is cohesive and leads towards your larger vision.

Best for: existing brands needing a second opinion, annual goal setting, launch prep, product planning

Benefits: a chance to do a full-evaluation of how your brand is performing and determine opportunities that could be further executed by a creative team, opportunity to speak about potential challenges and shifts with your brand strategist, a moment to consider how your brand is presenting and whether or not it is cohesive and consistent

What this is: a 1-week experience to establish the artistic direction of your business, curate your style and set the visual aesthetic for your brand.

Best for: mid-level rebrands, entrepreneurs just getting started, product and course branding

Benefits: quick turnaround and the ability to skip our (sometimes) extensive waitlist, heavy collaboration with our full creative team to build your brand, ability to focus heavily on design and styling without all of the extra add-ons and strategy that comes from a full-service custom package, ability to tailor the experience to suit your unique needs

What this is: a completely custom, strategy-focused and turn-key brand experience that develops your brand's identity from the ground up for maximum impact. 

Best for: complete rebrands & mid-level startups, new businesses that want a turn-key comprehensive experience

Benefits: more in-depth strategy and research that results in a highly customized end result, a fully turn-key experience that accounts for every detail of your business and guarantees a distinct final result, ability to assemble a larger creative team, including copywriters and photographers, opportunity to let ideas and designs marinate which makes for a richer refinement period

There are a lot of different ways to get to the end result, and we want to help you determine which path makes the most sense for your business in this season. To be honest, they’re all great options and it really depends on where you are in your journey.

The biggest differentiator is time and investment. The more custom the package, the longer the waitlist and the higher the price tag, so an intensive experience will get you in the door faster at a lower cost. We also recommend intensives for any established brands with clear offerings, prior experience, existing brand messaging, and little time to waste.
 
However, here are a few more considerations to find the experience that’s right for you.

THE AUDIT

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You’re not going to just cross branding off your list, you’re going to fall in love with your business, your customer, and your vision in new and profound ways. Don’t say we didn’t warn you.

Branding You'll Fall For

We have experience building, refining, and launching over 200 brands over nearly 10 years. Our natural curiosity makes us want to extend our network, challenge our skills, and find the most interesting and high-potential brands just getting started.

CURIOUS STORYTELLERS

You found us for design, but our signature process gets deep into the weeds of your story and vision to unpack what makes you, and your brand, unique and worth sharing.

Deeper than Design

THE DROP CAP EFFECT

You'll be surprised just how much you can actually enjoy the branding process—not just picking colors and fonts, but discovering the potential your business has to generate real influence and have lasting impact. Let's find out.

CHAT WITH US

Our foundation is in editorial design and creative writing, so we didn’t enter the game from a traditional marketer’s point-of-view, we come with a deep love and appreciation for memorable stories & legendary style.

Editorially-driven Process

OVER 200 BRANDS & COUNTINg

of

LIBRARY     BRANDS

We are so passionate about the brands we’ve built and the stories we’ve gotten to share. We work with an amazing roster of clients who are doing incredible things in both the digital and physical spaces, all around the world. Here are a few of our most recent projects in our growing list of published brands:

VIEW THEM ALL

CUSTOM BRANDING EXPERIENCE

You’re Ready for the

This dream? It was put in your heart for a reason. Stop waiting for some arbitrary day when you feel your business finally deserves to level up. Show yourself and your customers that this is just the beginning.

Become a Drop Cap Brand

STRATEGIC, TASTEFUL, PERFECTLY TAILORED TO YOUR BUSINESS.

Join the Brand Academy

Not quite ready?

We get it, the visual process is (quite honestly) the best part. If you’d rather sharpen your styling skills and learn trade secrets from the best rather than hand over the most creative aspect of your business, let us teach you how to approach your brand with the seasoned eye of an expert.

JOIN THE ACADEMY

All the brand fundamentals, taught in an engaging, easy-to-follow framework.