All professionals - whether they support a larger company or run their own - need to pay attention to the brand they are building online. These days, the online marketplace is becoming more and more fluid, and neglecting your online brand can be the difference between elevating your career and missing a large opportunity.
The Language of Branding
In this conversation, we will discuss the foundation of a brand - creating the message. A great brand starts with a clear understanding of who they are, what they stand for, and the audience they serve. By identifying core values, developing a strong mission statement, crafting an ideal audience narrative, and setting the tone for communication makes business and brand decision making a walk in the park.
Behind the Brand
You are not your brand, and your business is more than its outward appearance. By utilizing the Enneagram, a comprehensive personality tool, to better understand your strengths in relation to your business will allow you to elevate your brand and connect with your audience on a deeper level. This conversation is a deep dive into the Enneagram as it relates to entrepreneurship and digital marketing.
From selecting color swatches to understanding the role of typography, this conversation is for a smaller group of 15-30 participants. Beginning with a well-curated mood board and understanding the style of a business’ audience, we will craft a brand style guide from the ground up and get our hands dirty in the creative process.
Interested in a Drop Cap Conversation?
Please submit your event information and dates in the form below. We will set up a meeting to discuss our conversation topics and booking for your next event.