Tyler Sharp is a creative director and photographer residing in the great state of Texas, whose work largely revolves around western, sporting life, and adventure documentary. After nearly a decade of working with top outdoors brands and sporting companies, Tyler felt that his makeshift branding didn’t accurately represent the type of creative he had become, and the work he was pursuing in conservation and western legacy.
Design Solution / Brand Message
Known for his distinct western gentleman’s style, we felt that a classic approach would most accurately portray his tailored look, and refined photographer’s eye. We wanted to build a brand around his personal lifestyle, the things he stands for, which would be a reflection of the type of work he is pursuing.
Tyler’s clientele consists of heritage brands, historic organizations, and sporting lifestyle companies. Through his travels and adventures, Tyler shoots the things he actually uses, and promotes the brands he believes in. He also has a strong online audience that look to him as a lifestyle brand reference, to see what he is wearing, using, or field testing.
Tyler’s iconic staple is his vintage Stetson Open Road with a pheasant feather. I created a silhouette of his recognizable profile as the top of the T in his monogram to represent both his personal style and artistic expression, as well as the western lifestyle brands he collaborates with.
Tyler’s color palette is inspired by the safari green of his Tanzanian adventures, the muted ochre of Yellowstone National Park, and the warm brown clay of West Texas. These colors represent the places that hold the most value to him personally, and where much of his inspiration and photography originates from.
For Tyler’s type palette, we wanted to work primarily with a classic serif font that would speak to his gentlemanly western flair. We felt that western accents would best compliment a timeless typeface.
Tyler practices an old-school approach to creative expression through letter writing, journaling, and film photography. We developed stationery assets that would allow him to personalize his interactions with clients, and communicate in the way that best fit his personality and brand.
For the website, we wanted to shift gears and take the digital platform in an editorial direction. Tyler writes many articles for editorial publications, and enjoys writing narratives from his travel experiences while on assignment. Tyler’s gallery of creative work is broken into thematic categories for a look into his life as a creative, and his dedication to the preservation of western history, wildlife conservation efforts, and adventurous lifestyle. We also worked to create an experience on his website that didn’t feel too digital - changing common website navigation terms to more historic titles.
Brand Identity // Correspondence // Custom Squarespace Website.
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