ditch the big wedding.
The PERSONALITY
DO SOMETHING YOU’LL NEVER REGRET —
WWW.ANNIGRAHAM.COM
Anni is one of the most inspiring and warm individuals I have ever worked with. She is dedicated to the quality of the work she produces and is so passionate about her industry. Growing up in the Middle East, she is no stranger to travel and immersing herself in different cultures. Now living in the States on the Northern Pacific Coast, Anni blends her worldly background with the moody, coastal vibe of her current home.
We wanted to pay homage to her previous branding, an ornamental mark that pulls from her childhood in India - exploring the intricacies of Middle Eastern textile and tile design and rich colors of the spice market. We decided to pair this bold past with her current location on the Western coast of the United States, with smoky overcast skies and expansive minimalism.
ART DIRECTION
TAILORED // REFINED ORNAMENT // WORLDLY // UNCONVENTIONAL // SPONTANEOUS // INTIMATE // ORGANIC // ADVENTUROUS // RUGGED
We were inspired by her awe-inspiring outdoor experiences, pulling natural colors gathering visual cues from the shapes of key landmarks and texture of the natural world. We decided to combine her Middle Eastern upbringing with her Pacific Western home base into a distinct blend of styles that would feel uniquely her own.
The primary logo mixes all of the elements into a strong first impression. Her monogram is an interlaced design between the first letter of her brand name in an oval that mimics the shape of the crest. Her main color palette is based on natural tree and topography tones, mixed with some muted blush tones that are reminiscent of wildflowers. A deep navy is a nod to the mountains and the beige mustard rounds out the palette to give a warm sunny glow. The darker tones add an air of depth and importance when paired with the more playful and whimsical icons to keep everything feeling balanced and appropriate for major life milestones.
LOCATION: BEND, OREGON
INDUSTRY: ELOPEMENT PHOTOGRAPHY
SCOPE OF WORK
BRAND IDENTITY, BRAND MESSAGING, WEB COPY, PATTERN DESIGN, CUSTOM ICONOGRAPHY, WEB DESIGN AND DEVELOPMENT
We extended her brand’s visual palette by creating a series of custom icons inspired by locations her brides are drawn to - the evergreen forests of the mountains and valleys, the swaying palm trees of the coastal regions, and the vast and eternal landscape of the desert. From these icons, we created a series of brand patterns for Anni to use in her client experience materials, on her website, and for marketing purposes.
Since launching the new brand mid-2020, Anni has continued to travel the world documenting elopements for couples worldwide. Little did we know when starting this project at the very beginning of 2020 that a global pandemic would hit, halting travel and large gatherings. But as an elopement photographer, Anni is now perfectly positioned for those looking to celebrate the milestones that were missed during this time and do so from some of the most epic travel destinations in the world.
CREDITS
WEBSITE: NIKKI FANSHAW
COPYWRITING: COPY UNCORKED
LAUNCHED 2020 / @ANNIGRAHAM
Thank you for always being so open to my ideas and for being a designer that I trust and respect. I just want to say thank you from the bottom of my heart for creating something that truly represents me both in imagery, words and design. I’ve never had another artist reflect back to me what they see in me and it’s actually a really profound thing that you all are doing. I hope you realize that on a daily basis.
- ANNI GRAHAM
THANK YOU FOR SEEING
WHO I AM
THANK YOU FOR SEEING WHO I AM
and bringing it to life!
OUR BRANDING SERVICES
STRATEGIC, STYLISH, CUSTOM
We don’t just create logos, we develop storytelling frameworks — an anchor that allows you to connect with your audience and be recognizable to them online. From this holistic approach, you’ll have more than a style guide at the end of your project, you’ll have an empire ready to disrupt your industry.
We are your studio if you want to do this the way.
right
BROWSE SERVICES
