BECKLEY PHOTO
BY BECCA PATTON
a brand that believes in slow growth, One that prioritizes goal setting, consistently chips away at big ideas, and keeps an entire team focused on the larger vision.
services
Logo Development
BRAND ETHOS
LOCATION
Dallas, TX
curated
PERSONALITY
EDITORIAL
LUXURIOUS
natural
neutral tones
timeless
DESIGN RATIONALE
LIFE. STYLED.
Becca is one of my absolute favorite lifestyle photographers, and the girl behind the lens of most of our studio photoshoots. She is a highly sought-after photographer in Dallas, working with clients in fashion and food. With this brand, we wanted the same sharp, editorial, and confident look that her photography embodies, but gave a hint of her Texas heritage with custom minimal bandana patterns.
Her logo monogram plays with white space and adds a bit of mystery and playfulness to her brand. I also loved the tagline she had started using "life. styled." and we started adding it to the design as a signature statement. Her bold and neutral palette really works alongside the ever-changing trends of fashion, giving her a timeless and established brand look that doesn't feel the need to change with the seasons.
BECKLEY
PHOTO
BRAND ETHOS
A BRAND THAT BELIEVES IN SLOW GROWTH, ONE THAT PRIORITIZES GOAL SETTING, CONSISTENTLY CHIPS AWAY AT BIG IDEAS, AND KEEPS AN ENTIRE TEAM FOCUSED ON THE LARGER VISION.
SERVICES
LOCATION
Logo Development
Dallas, TX
PERSONALITY
CURATED
EDITORIAL
LUXURIOUS
NATURAL
NEUTRAL TONES
TIMELESS
DESIGN RATIONALE
LIFE. STYLED.
Becca is one of my absolute favorite lifestyle photographers, and the girl behind the lens of most of our studio photoshoots. She is a highly sought-after photographer in Dallas, working with clients in fashion and food. With this brand, we wanted the same sharp, editorial, and confident look that her photography embodies, but gave a hint of her Texas heritage with custom minimal bandana patterns.
Her logo monogram plays with white space and adds a bit of mystery and playfulness to her brand. I also loved the tagline she had started using "life. styled." and we started adding it to the design as a signature statement. Her bold and neutral palette really works alongside the ever-changing trends of fashion, giving her a timeless and established brand look that doesn't feel the need to change with the seasons.
