BECKLEY PHOTO

BY BECCA PATTON

a brand that believes in slow growth, One that prioritizes goal setting, consistently chips away at big ideas, and keeps an entire team focused on the larger vision.

services

Logo Development

BRAND ETHOS

LOCATION

Dallas, TX

curated

PERSONALITY

EDITORIAL

LUXURIOUS

natural

neutral tones

timeless

DESIGN RATIONALE

LIFE. STYLED.

Becca is one of my absolute favorite lifestyle photographers, and the girl behind the lens of most of our studio photoshoots. She is a highly sought-after photographer in Dallas, working with clients in fashion and food. With this brand, we wanted the same sharp, editorial, and confident look that her photography embodies, but gave a hint of her Texas heritage with custom minimal bandana patterns.

Her logo monogram plays with white space and adds a bit of mystery and playfulness to her brand. I also loved the tagline she had started using "life. styled." and we started adding it to the design as a signature statement. Her bold and neutral palette really works alongside the ever-changing trends of fashion, giving her a timeless and established brand look that doesn't feel the need to change with the seasons.

BECKLEY
PHOTO

BRAND ETHOS

A BRAND THAT BELIEVES IN SLOW GROWTH, ONE THAT PRIORITIZES GOAL SETTING, CONSISTENTLY CHIPS AWAY AT BIG IDEAS, AND KEEPS AN ENTIRE TEAM FOCUSED ON THE LARGER VISION.

SERVICES

LOCATION

Logo Development

Dallas, TX

PERSONALITY

CURATED
EDITORIAL
LUXURIOUS
NATURAL
NEUTRAL TONES
TIMELESS

DESIGN RATIONALE

LIFE. STYLED.

Becca is one of my absolute favorite lifestyle photographers, and the girl behind the lens of most of our studio photoshoots. She is a highly sought-after photographer in Dallas, working with clients in fashion and food. With this brand, we wanted the same sharp, editorial, and confident look that her photography embodies, but gave a hint of her Texas heritage with custom minimal bandana patterns.

Her logo monogram plays with white space and adds a bit of mystery and playfulness to her brand. I also loved the tagline she had started using "life. styled." and we started adding it to the design as a signature statement. Her bold and neutral palette really works alongside the ever-changing trends of fashion, giving her a timeless and established brand look that doesn't feel the need to change with the seasons.

BY BECCA PATTON

LIBRARY

of

BRANDS

INQUIRE

BRANDS

LIBRARY

of

INQUIRE