BUCK MOUNTAIN

BY DROP CAP DESIGN

Buck mountain journal is
our first digital product collection, inspired by
the classic novel,
the call of the wild.

SERVICES

Brand Identity
Product Development
Launch Design

BRAND ETHOS

ADVENTUROUS

PERSONALITY

CLASSIC

VISIONARY

EMPOWERING

INSPIRING

TRANSFORMATIVE

DESIGN RATIONALE

THE CALL OF THE WILD

Our inspiration for this first template collection is Jack London's Call of the Wild. We imagined a digital media company that shared stories from mountaintop adventures and extreme athletes called Buck Mountain Journal. This fictional media company would need brand standards, strategy, pitch documents, social graphics, and materials to help grow their emerging business online.

The visuals for the collection are inspired by epic mountain sunrises and extreme snowy slopes. The logo uses round shapes and peaks to mimic the curve and pitch of ski runs, and the visuals are intended to feel nostalgic, inclusive, and editorial. Through imagining how this business would run online and what would be needed to grow and thrive, the Buck Mountain Journal Spring 2021 collection was born.

BUCK
MOUNTAIN

BRAND ETHOS

BUCK MOUNTAIN JOURNAL IS
OUR FIRST DIGITAL PRODUCT COLLECTION, INSPIRED BY
THE CLASSIC NOVEL,
THE CALL OF THE WILD.

SERVICES

Brand Identity
Product Development
Launch Design

PERSONALITY

ADVENTUROUS
CLASSIC
VISIONARY
EMPOWERING
INSPIRING
TRANSFORMATIVE

DESIGN RATIONALE

THE CALL OF THE WILD

Our inspiration for this first template collection is Jack London's Call of the Wild. We imagined a digital media company that shared stories from mountaintop adventures and extreme athletes called Buck Mountain Journal. This fictional media company would need brand standards, strategy, pitch documents, social graphics, and materials to help grow their emerging business online.

The visuals for the collection are inspired by epic mountain sunrises and extreme snowy slopes. The logo uses round shapes and peaks to mimic the curve and pitch of ski runs, and the visuals are intended to feel nostalgic, inclusive, and editorial. Through imagining how this business would run online and what would be needed to grow and thrive, the Buck Mountain Journal Spring 2021 collection was born.


BY DROP CAP DESIGN

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