SPEAKING & EVENTS
Book Kadie for your next event, workshop, retreat, or brand partnership.
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FEATURES & INTERVIEWS
PODCAST
THE FIERCE LAB
GUEST feature
YELLOW CO.
speaking
VINTAGE ROUNDUP
KADIE SMITH
business owner, art director,
enneagram-certified brand stylist
KADIE SMITH IS THE FOUNDER AND CEO OF DROP CAP DESIGN, A PREMIER BRANDING STUDIO AND EDUCATIONAL PLATFORM FOR SMALL BUSINESS OWNERS. FIRST ESTABLISHED IN 2014, DROP CAP DESIGN HAS BUILT AND LAUNCHED 200+ BRANDS AND CHAMPIONED THE DREAMS OF CREATIVES ALL OVER THE WORLD.
As a small business owner and digital creative, Kadie is dedicated to sharing the lessons she’s learned building her studio and working one-on-one with hundreds of creative founders and business owners from every corner of the world. In 2016, Kadie first began studying the psychology of design and became interested in the Enneagram model of personal development. Since discovering the Enneagram, she has become a certified corporate trainer who is able to unpack the complexity of the system and make it relatable to aspiring business owners at every stage and season of their business.
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Signature Topics
EVERY conversation IS TAILORED TO THE THEME AND NEEDS OF THE EVENT, BUT THESE ARE A FEW STARTING POINTS.
01
BRAND STORYTELLING
02
ENNEAGRAM FOR ENTREPRENEURS
03
ROMANCING YOUR CUSTOMER
04
STARTING A STUDIO
It's no surprise - brands with stories sell more products. And to find the story behind your business, you have to dig a bit deeper than surface level. Great stories go beyond what meets the eye - and that's where I come in.
This conversation breaks down our studio’s signature storytelling process, explaining why some brands hit home and others fall flat. In this conversation, I’ll unpack each step of writing a brand story, show you how to find the magic that lies behind your business plan, and explain the process of turning casual browsers into loyal customers and raving fans. This is a conversation full of information to help you take meaningful steps forward.
05
HOW TO STYLE YOUR BRAND
01
BRAND STORYTELLING
02
ENNEAGRAM FOR ENTREPRENEURS
03
ROMANCING YOUR CUSTOMER
04
STARTING A STUDIO
Many pursue the path of entrepreneurship, but most don't realize that personality plays a big role in how we build businesses that support our purpose and ideal life. Instead of waiting for a season of burnout to focus on self-care, begin by building a business that supports YOU.
The Enneagram is an extremely powerful personality tool that uncovers the motivation of why we do what we do, how we handle stress, and the most ideal working environments to help us flourish. Instead of focusing solely on the plan for your business, invest time in understanding who you are as an aspiring entrepreneur. This conversation covers communication styles, stress management, and the best places to engage in our industries.
05
HOW TO STYLE YOUR BRAND
01
BRAND STORYTELLING
02
ENNEAGRAM FOR ENTREPRENEURS
03
ROMANCING YOUR CUSTOMER
04
STARTING A STUDIO
Your business will require that you have a solid understanding, and relationship with, your customer. There's just no way around it. To find success as an online business, you need to learn the art of relationship building with a digital audience.
From understanding who your audience is using our 3-step identification process, to romancing them on a magical journey of discovery, this conversation puts your customer at the heart of your business and shows you just how much impact one remarkable relationship can have on the success of your business.
05
HOW TO STYLE YOUR BRAND
01
BRAND STORYTELLING
02
ENNEAGRAM FOR ENTREPRENEURS
03
ROMANCING YOUR CUSTOMER
04
STARTING A STUDIO
Do you have dreams of starting your own design studio, traveling to the far corners of the world, and working with creatives all over the globe? Now more than ever, becoming a traveling designer and starting your own studio can become a reality.
Since 2014, I have been a traveling designer and the art director behind my own design studio. I've learned what it takes to build healthy habits, set my business up for success, and land my first paying clients. I've seen it all, made many mistakes along the way, and compiled my notes and stories into a relatable conversation about what it means to be a freelancer in today's modern digital marketplace.
05
HOW TO STYLE YOUR BRAND
01
BRAND STORYTELLING
02
ENNEAGRAM FOR ENTREPRENEURS
03
ROMANCING YOUR CUSTOMER
04
STARTING A STUDIO
To stand out in today's socially-connected online world, you have to have a brand. And more than a brand, you need a recognizable and eye-catching brand style. This conversation covers the main elements of brand building.
From logo design to color psychology and why we gravitate towards certain fonts, this is a conversation that will explain the impact of design to non-designers in a way that is immediately applicable, engaging, thought-provoking, and fun. With tons of examples from my own clients, and research in my field as a brand strategist and art director, I bring years of experience designing over 200 brands to show you how to style and elevate your own.
05
STYLING YOUR BRAND
YOU MADE SUCH
A
valuable impact!
My greatest wish for Fierce Lab was that it would inspire and empower women to take action and reach beyond what they thought was possible for themselves. I am humbled that you embraced my vision so willingly and gave yourself so completely to the event. Thank you!
Tara Wilson, Fierce Lab
The Edit
Explore The Edit - our collective list of tools, programs, products, travel finds, and resources to guide you on the path towards entrepreneurship, with our signature dose of style & adventure. We’ve tried it all so you don’t have to — this edited list is curated especially for you.
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The Sunday Edition is a weekly digital newspaper and an invitation to slow down, find inspiration, and learn something new about entrepreneurship, branding, and productivity. Pour your favorite beverage, settle in, and read the latest in design + [small] business.
The Sunday Edition is the kind of inspirational content I want to ingest, It’s a way to begin the week with some positivity and motivation. It ignites my drive to continue my work and strive for results.
- ALISA
