As a small business owner and digital creative, Kadie is dedicated to sharing the lessons she’s learned building her studio and working one-on-one with hundreds of creative founders and business owners from every corner of the world. In 2016, Kadie first began studying the psychology of design and became interested in the Enneagram model of personal development. Since discovering the Enneagram, she has become a certified corporate trainer who is able to unpack the complexity of the system and make it relatable to aspiring business owners at every stage and season of their business.
This conversation breaks down our studio’s signature storytelling process, explaining why some brands hit home and others fall flat. In this conversation, I’ll unpack each step of writing a brand story, show you how to find the magic that lies behind your business plan, and explain the process of turning casual browsers into loyal customers and raving fans. This is a conversation full of information to help you take meaningful steps forward.
The Enneagram is an extremely powerful personality tool that uncovers the motivation of why we do what we do, how we handle stress, and the most ideal working environments to help us flourish. Instead of focusing solely on the plan for your business, invest time in understanding who you are as an aspiring entrepreneur. This conversation covers communication styles, stress management, and the best places to engage in our industries.
From understanding who your audience is using our 3-step identification process, to romancing them on a magical journey of discovery, this conversation puts your customer at the heart of your business and shows you just how much impact one remarkable relationship can have on the success of your business.
Since 2014, I have been a traveling designer and the art director behind my own design studio. I've learned what it takes to build healthy habits, set my business up for success, and land my first paying clients. I've seen it all, made many mistakes along the way, and compiled my notes and stories into a relatable conversation about what it means to be a freelancer in today's modern digital marketplace.
From logo design to color psychology and why we gravitate towards certain fonts, this is a conversation that will explain the impact of design to non-designers in a way that is immediately applicable, engaging, thought-provoking, and fun. With tons of examples from my own clients, and research in my field as a brand strategist and art director, I bring years of experience designing over 200 brands to show you how to style and elevate your own.
My greatest wish for Fierce Lab was that it would inspire and empower women to take action and reach beyond what they thought was possible for themselves. I am humbled that you embraced my vision so willingly and gave yourself so completely to the event. Thank you!
Tara Wilson, Fierce Lab
Explore The Edit - our collective list of tools, programs, products, travel finds, and resources to guide you on the path towards entrepreneurship, with our signature dose of style & adventure. We’ve tried it all so you don’t have to — this edited list is curated especially for you.
The Sunday Edition is a weekly digital newspaper and an invitation to slow down, find inspiration, and learn something new about entrepreneurship, branding, and productivity. Pour your favorite beverage, settle in, and read the latest in design + [small] business.