Brooke Sager is organized powerhouse behind The Blaire House. She is dedicated and supportive of her clients, the right hand woman to large digital empires. As we built the visual identity for this brand, we were inspired by The Blaire House that the president-elect resides in moments before becoming the sitting head of the United States. With this in mind, The Blaire House prepares entrepreneurs for impact and greatness. Brooke's daughter, best friend, and assistant is Blaire, the inspiration for the business name. The brand monogram is two mirrored B's intertwined with the H, showing how both Blaire and Brooke are connected through their love of working on The Blaire House together. We wanted the visual mood of the brand to reflect Brooke's minimal, capsule style and help her clients feel calm, organized, and inspired to chase after big ideas and ambitious dreams. TBH is a brand that believes in slow growth, one that prioritizes goal-setting, consistently chips away at big ideas, and keeps an entire team focused on the larger vision.
