big time nerd, maker of all the lists
The PERSONALITY
SMALL-TOWN WIFE & MOM,
WWW.THEBLAIREHOUSE.COM
Brooke Sager is ready to take over your business. With a background in systems and business operations, she knows how to make a team run like a well-oiled machine. She is the right hand woman to large digital empires, and we became fast friends from day one. If you’re familiar with the Enneagram, Brooke is a type 8 through and through - she’s loyal to her core, unafraid of hard work, and is able to get the job done. She’s honest, funny, and in your corner no matter what may come your way.
With this visual identity, we were inspired by The Blaire House where the president-elect resides in during the months before becoming the sitting head of the United States. With this in mind, The Blaire House prepares entrepreneurs for impact and greatness. The Blaire House is a turn-key hospitable brand that spins online hustles into digital empire gold.
AND YOUR LOYAL PARTNER
IN GETTING SH*T DONE
ART DIRECTION
WARM NEUTRALS // CAPSULE STYLE // BALANCED // INTENTIONAL // FASHION-FORWARD // CONFIDENT // CLASSIC // CASUAL
For art direction, I was inspired by Brooke’s paired-down capsule wardrobe and the casual neutral tones that make up her style. She’s rock chic meets small town mom, and at 5 feet tall, she’s a force to be reckoned with. We wanted this high-energy, sassy personality to come through without being too overbearing and losing the classic nature that would lend itself to the industry. So we created a brand that has a timeless, classic style, but with an edge.
This monogram is a blend of a reflected B and in the middle, the two stems make up the structure of an H. The reflected B’s are to symbolize Brooke’s relationship with her daughter Blaire, who inspired the name of your business and is Brooke’s number one assistant to proof ideas and offer ongoing support. The way the stems weave between each other symbolizes how Brooke’s life is woven into her business (and vice versa), and how her systems are meant to seamlessly weave and flow into the business of her clients, creating an elegant, seamless operation.
LOCATION: KENTUCKY
INDUSTRY: SYSTEMS + OPERATIONS
SCOPE OF WORK
BRAND IDENTITY, EDITORIAL ILLUSTRATIONS, LAUNCH DESIGN, MARKETING COLLATERAL, ART DIRECTION
We built out a full brand experience from lead magnets to social graphics, with custom brand illustrations at every turn. We kept the fashion-forward look of editorial illustrations to aid in Brooke’s marketing campaigns and tell a richer story about who she is as a person and the way she approaches life and business. These lighthearted illustrations are paired with a seriously fun brand photoshoot to give a sense of her personality to clients she’s only able to interact with online.
Since launching, Brooke’s impact in the digital space has far exceeded her expectations as she’s begun working with some of the top brands in the game. Her perfectly tailored, personality-driven brand seamlessly molds into her real life, giving her a platform to share her own experiences as well as those of her clients. We’ve been able to assist in the ongoing development of her business post-launch and watch as she takes the digital world by storm.
CREDITS
PHOTOGRAPHY: LEXI ARIELLE
COPYWRITING: COPY UNCORKED
LAUNCHED 2020 / @THEBLAIREHOUSE
OUR BRANDING SERVICES
STRATEGIC, STYLISH, CUSTOM
We don’t just create logos, we develop storytelling frameworks — an anchor that allows you to connect with your audience and be recognizable to them online. From this holistic approach, you’ll have more than a style guide at the end of your project, you’ll have an empire ready to disrupt your industry.
We are your studio if you want to do this the way.
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BROWSE SERVICES
