the blaire house

BY brooke sager

a brand that believes in slow growth, One that prioritizes goal setting, consistently chips away at big ideas, and keeps an entire team focused on the larger vision.

services

Brand Identity
Marketing Collateral

BRAND ETHOS

LOCATION

Louisville, KY

WARM NEUTRAL

PERSONALITY

CAPSULE

BALANCED

INTENTIONAL

FASHION-FORWARD

CONFIDENT

DESIGN RATIONALE

YOUR RIGHT HAND WOMAN

Brooke Sager is organized powerhouse behind The Blaire House. She is dedicated and supportive of her clients, the right hand woman to large digital empires. As we built the visual identity for this brand, we were inspired by The Blaire House that the president-elect resides in moments before becoming the sitting head of the United States. With this in mind, The Blaire House prepares entrepreneurs for impact and greatness.

Brooke's daughter, best friend, and assistant is Blaire, the inspiration for the business name. The brand monogram is two mirrored B's intertwined with the H, showing how both Blaire and Brooke are connected through their love of working on The Blaire House together. We wanted the visual mood of the brand to reflect Brooke's minimal, capsule style and help her clients feel calm, organized, and inspired to chase after big ideas and ambitious dreams.

BY BROOKE SAGER

THE BLAIRE
HOUSE

BRAND ETHOS

A BRAND THAT BELIEVES IN SLOW GROWTH, ONE THAT PRIORITIZES GOAL SETTING, CONSISTENTLY CHIPS AWAY AT BIG IDEAS, AND KEEPS AN ENTIRE TEAM FOCUSED ON THE LARGER VISION.

SERVICES

LOCATION

Brand Identity
Marketing Collateral

Louisville, KY

PERSONALITY

WARM NEUTRAL
CAPSULE
BALANCED
INTENTIONAL
FASHION-FORWARD
CONFIDENT

DESIGN RATIONALE

YOUR RIGHT HAND WOMAN

Brooke Sager is organized powerhouse behind The Blaire House. She is dedicated and supportive of her clients, the right hand woman to large digital empires. As we built the visual identity for this brand, we were inspired by The Blaire House that the president-elect resides in moments before becoming the sitting head of the United States. With this in mind, The Blaire House prepares entrepreneurs for impact and greatness.

Brooke's daughter, best friend, and assistant is Blaire, the inspiration for the business name. The brand monogram is two mirrored B's intertwined with the H, showing how both Blaire and Brooke are connected through their love of working on The Blaire House together. We wanted the visual mood of the brand to reflect Brooke's minimal, capsule style and help her clients feel calm, organized, and inspired to chase after big ideas and ambitious dreams.

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