the blaire house
BY brooke sager
a brand that believes in slow growth, One that prioritizes goal setting, consistently chips away at big ideas, and keeps an entire team focused on the larger vision.
services
Brand Identity
Marketing Collateral
BRAND ETHOS
LOCATION
Louisville, KY
WARM NEUTRAL
PERSONALITY
CAPSULE
BALANCED
INTENTIONAL
FASHION-FORWARD
CONFIDENT
DESIGN RATIONALE
YOUR RIGHT HAND WOMAN
Brooke Sager is organized powerhouse behind The Blaire House. She is dedicated and supportive of her clients, the right hand woman to large digital empires. As we built the visual identity for this brand, we were inspired by The Blaire House that the president-elect resides in moments before becoming the sitting head of the United States. With this in mind, The Blaire House prepares entrepreneurs for impact and greatness.
Brooke's daughter, best friend, and assistant is Blaire, the inspiration for the business name. The brand monogram is two mirrored B's intertwined with the H, showing how both Blaire and Brooke are connected through their love of working on The Blaire House together. We wanted the visual mood of the brand to reflect Brooke's minimal, capsule style and help her clients feel calm, organized, and inspired to chase after big ideas and ambitious dreams.
BY BROOKE SAGER
THE BLAIRE
HOUSE
BRAND ETHOS
A BRAND THAT BELIEVES IN SLOW GROWTH, ONE THAT PRIORITIZES GOAL SETTING, CONSISTENTLY CHIPS AWAY AT BIG IDEAS, AND KEEPS AN ENTIRE TEAM FOCUSED ON THE LARGER VISION.
SERVICES
LOCATION
Brand Identity
Marketing Collateral
Louisville, KY
PERSONALITY
WARM NEUTRAL
CAPSULE
BALANCED
INTENTIONAL
FASHION-FORWARD
CONFIDENT
DESIGN RATIONALE
YOUR RIGHT HAND WOMAN
Brooke Sager is organized powerhouse behind The Blaire House. She is dedicated and supportive of her clients, the right hand woman to large digital empires. As we built the visual identity for this brand, we were inspired by The Blaire House that the president-elect resides in moments before becoming the sitting head of the United States. With this in mind, The Blaire House prepares entrepreneurs for impact and greatness.
Brooke's daughter, best friend, and assistant is Blaire, the inspiration for the business name. The brand monogram is two mirrored B's intertwined with the H, showing how both Blaire and Brooke are connected through their love of working on The Blaire House together. We wanted the visual mood of the brand to reflect Brooke's minimal, capsule style and help her clients feel calm, organized, and inspired to chase after big ideas and ambitious dreams.
