the gaia method

BY vivian tong

An elevated nutrition and wellness platform providing education, resources, and inspiration for modern mamas.

services

Brand Identity
Marketing Collateral

BRAND ETHOS

LOCATION

Cambridge, UK

HOLISTIC

PERSONALITY

FEMININE

LUXURIOUS

NOURISHING

ARTISTIC

COMPASSIONATE

DESIGN RATIONALE

NOURISH THE GODDESS WITHIN

Vivian is one of those dream clients you always try to attract and never really think actually exist. She is dedicated to making every single thing she produces the highest quality with the most thoughtful execution. She is kind, calm, warm, and creative. She brings together amazing women and feels so passionately about her calling to make motherhood a luxurious experience for the modern woman.

We created a monogram that is fluid and feminine, mimicking the shape of a mother's growing belly. We added delicate illustrated brand elements to showcase the three pillars of The Gaia Method - holistic nutrition, ancient wisdom, and expert-led movement. We created two lovely email freebies to attract both expecting and post-partum mamas to build a powerful brand experience from Day One.

THE GAIA
METHOD

BRAND ETHOS

AN ELEVATED NUTRITION AND WELLNESS PLATFORM PROVIDING EDUCATION, RESOURCES, AND INSPIRATION FOR MODERN MAMAS.

SERVICES

LOCATION

Brand Identity
Marketing Collateral

Cambridge, UK

PERSONALITY

HOLISTIC
FEMININE
LUXURIOUS
NOURISHING
ARTISTIC
COMPASSIONATE

DESIGN RATIONALE

NOURISH THE GODDESS WITHIN

Vivian is one of those dream clients you always try to attract and never really think actually exist. She is dedicated to making every single thing she produces the highest quality with the most thoughtful execution. She is kind, calm, warm, and creative. She brings together amazing women and feels so passionately about her calling to make motherhood a luxurious experience for the modern woman.

We created a monogram that is fluid and feminine, mimicking the shape of a mother's growing belly. We added delicate illustrated brand elements to showcase the three pillars of The Gaia Method - holistic nutrition, ancient wisdom, and expert-led movement. We created two lovely email freebies to attract both expecting and post-partum mamas to build a powerful brand experience from Day One.


BY VIVIAN TONG

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