Y
We also understand that building a brand is not a one-time project. It’s an ongoing, ever evolving act of understanding who your client is, what your business stands for, and how to be part of the cultural conversation. That’s why we spend so much time getting to know you, your story, and your personality so that your brand looks and feels like you—just the more polished, elevated, and memorable version.
Instead of convincing customers, you’ll be adding to your waitlist. Instead of launching to crickets, you’ll be welcoming your audience to the party. Our goal is to help YOU get excited about the brand that you’re building so that you naturally have fun promoting it. Marketing doesn’t suck when you love what it is you’re selling.
ou’ve landed in the right place, where modern brands and creative entrepreneurs go to build iconic brands. If you’re looking at the digital space and tired of seeing the same style cycling on repeat, we hear you.
We actively search the archives and travel the world to bring you an immersive, strategy-driven approach to brand building that uncovers your unique story and style. From now on, you can confidently enter the conversation and be taken seriously. It’s not enough to blend in with the trends, we want to help you set them.
WE USE DESIGN AS A STRATEGIC TOOL TO SET THE TONE, INFUSE PERSONALITY, AND CAPTURE ATTENTION SO THAT YOUR AUDIENCE IS READY TO HEAR WHAT YOU HAVE TO SAY.
It's time to
with your brand.
FALL IN LOVE
work with us
Sharp & Impactful
Editorial
Warm & Elegant
Iconic Legacy
Function & Beauty
Highest Quality
Our Style and What Influences It
In 2014, I started my studio out of a desire to support my friends in the creative industry — the artists who had talent and potential that was hidden from the world. Along the way, I’ve worked with over 200 independent businesses to help tell their story to a captivated audience. In most cases, I’ve had the privilege of further developing those brands once they’ve found massive success post-launch.
As an avid reader and the oldest of four, I am deeply curious and a self-starter. I let my imagination run wild and tend to do something about it, which is why I love branding so much - it’s all about dreaming and then acting on those dreams to create something magical. I have fallen in love with branding for the impact that it has, and the way starting a business changed my own life, and the lives of my clients and friends.
But I’ve also experienced the overwhelm from finding yourself with too many options. Starting a business is one thing, but building a brand is another. When it comes to telling your own story, it’s kind of like trying to read a label from inside the bottle. From your own perspective, things may feel scattered and disconnected. But from another’s point of view, you’ll find that your inspiration has patterns to it, and your business holds an inherent story that’s desperate to be told.
I’m Kadie Smith, a traveling art director and brand strategist committed to building strategic and magnetic identities for modern brands.
I AM THE ART DIRECTOR AND LEAD DESIGNER FOR ALL BRANDING PROJECTS, MAKING SURE EACH ELEMENT ALIGNS WITH THE OVERALL BRAND VISION AND WORKS AS A SEAMLESS WHOLE TO POSITION BRANDS IN THE LIMELIGHT.
Founder, CEO, & Art Director
O
What’s a Drop Cap?
BUT FIRST, I GOTTA KNOW...
mission is to treat your business just like we’d treat a drop cap, making you relevant within your larger industry (the paragraph) while being distinctly set apart.
ur name comes from the typographic term ‘drop cap’ which is the big illustrated letter at the beginning of a story. Our mission is to treat your business just like we’d treat a drop cap, making you relevant within your larger industry (the paragraph) while being distinctly set apart.
We are dedicated to developing and telling the stories of online brands who want to make a profound impact and do something different than the competition. We know that through branding we can connect ideas to the people who need to hear them, and as your boutique branding studio, we promise to help you stand out.
ur name comes from the typographic term ‘drop cap’ which is the big illustrated letter at the beginning of a story. Our
LET'S CHAT
This is not a rinse-and-repeat studio. Our process starts with building a relationship with you and your business so that we can best understand your goals and tailor your experience to match.
CONNECTION
Ever seen a trend go stale? Yeah, we have too. We value originality, trend-setting instead of trend-following, and ensuring that your design is an authentic, story-driven representation of you.
ORIGINALITY
We are competitive with ourselves, constantly raising the bar to be the best brand builders in the industry. You’ll find our entire team lives and breathes beauty, and has a genuine desire to see your business bloom.
EXCELLENCE
As avid travelers, we know the impact of 5-star hospitality. Our mission is to create a beautiful, tailored, professional, and elevated experience for each and every client who comes through our studio doors.
HOSPITALITY
CUSTOM BRANDING EXPERIENCE
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We don’t just create logos, we develop visual frameworks — an anchor that allows you to connect with your audience and be recognizable from any corner of the world, whether on or offline. From this holistic approach, you’ll have more than a style guide at the end of your project, you’ll have an empire ready to disrupt your industry.
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