Drop Cap Design was founded by Kadie Smith, a brand strategist, designer, and writer who built Drop Cap Design® around a single conviction: that the most enduring brands are built around great stories. Her practice brings editorial sensibility to visual identity, pairing the precision of strategy with the intuition of an artist, and treating language as design's equal rather than its afterthought.

Over more than a decade, that approach has grown into a studio, academy, and advisory practice serving founders across cultures and continents. Drawing inspiration from nature, interiors, and editorial publishing, Kadie's work is rooted in thoughtful messaging and intentional expression, creating brands made to be felt, not just seen. When she's not in the studio, she's building a home on the coast of Guanacaste with her husband, Addison, and their rescue dog, Benji.

Kadie Smith

Founder, CEO, & CREATIVE Director