THE
BRAND STRATEGY WORKBOOK
A GUIDE TO CRAFTING YOUR BRAND STRATEGY
Story-based branding will give you the foundation you need to let your ideas grow and evolve while tapping into a deeper purpose. Download our free Brand Scratch Pad to begin crafting your brand strategy and vision today!
ultimate
OVER 200 BRANDS AND COUNTINg
THE BRAND LIBRARY
We are so passionate about the brands we’ve built and the stories we’ve gotten to share. We work with an amazing roster of clients who are doing incredible things in the digital space. Here are a few of our most recent projects in our growing list of published brands:
01
copy uncorked
02
anni graham
03
the collective source
04
few made jewelry
05
LEXIE HAND
06
THE NOISY PLUME
07
flourish
08
philosophy of leisure
09
the lawrence house
WHAT IS A DROP CAP?
O
ur name comes from the drop cap — a typographic term and storytelling device used to begin a story. We see our brands like a drop cap - both part of a paragraph and standing out from it. We are dedicated to developing and telling the stories of online brands who want to make a profound impact and do something different than the competition. We know that through branding we can connect ideas to the people who need to hear them, and as your boutique branding studio, we promise to help you stand out.
this is a
drop cap
READ OUR STORY
BRANDING FOR Every SEASON
from
STARTUP
to
SCALED-UP
HERE’S WHAT WE OFFER
INDIVIDUAL COACHING
personalized, high-level, transformative
If you’re feeling stretched thin and overwhelmed, or you just need an unbiased third-party perspective, working with a coach as you build your business will help you keep putting one foot in front of the other. You’ll find accountability, clarity, and ease on the path towards entrepreneurship.
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SIGNATURE Programs
guided education & community support
Our signature programs will guide you through the process of building your own brand, as you gain confidence and clarity without investing in custom branding before you’re ready. Not only will you learn from our proven methods, but you’ll also meet like-minded entrepreneurs along the way.
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TAILORED SERVICES
strategic, iconic design
We don’t just create logos, we develop storytelling frameworks — an anchor that allows you to connect with your audience and be recognizable to them online. From this holistic approach, you’ll have more than a style guide at the end of your project, you’ll have an empire ready to disrupt your industry.
BROWSE SERVICES
The Edit
Explore The Edit - our collective list of tools, programs, products, travel finds, and resources to guide you on the path towards entrepreneurship, with our signature dose of style & adventure. We’ve tried it all so you don’t have to — this edited list is curated especially for you.
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Thank you again for your support and YOU DID today.
- DR. REBECCA TROY