Every good story starts with a drop cap.

Drop Cap Design is a branding agency for established founders who are relaunching, renaming, or opening something new.

Every great story opens with a drop cap—the oversized first letter that sets the tone, catches your eye, and makes you want to keep reading. That's what your brand should be for your business. Since 2014, we've designed first impressions with enough presence to stop someone mid-scroll for businesses ready to be seen differently.

A BOUTIQUE BRANDING AGENCY

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12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •
12 years OF SERVING OVER 200+ brands LOCATED IN OVER 36 countries •

We all know people judge books by their covers. Your business is exactly the same.

A logo will tell people your name. But a brand story tells them why you, why now, and why you're worth what you charge. That's the difference between a business people scroll past and one they bookmark, binge, and finally reach out to.

With a background in editorial design, we read a business the way an editor reads a manuscript. Before we sketch a single mark, we want to know why your clients love you, what you do that nobody else does, the words people use when they recommend you, and the special throughline that makes you a category of one.






That's how we approach branding at Drop Cap. We write the story, then design the name, the identity, and every piece a client will see or hold, so every touchpoint wraps around the same identity. 

OUR SPECIALTY

LEARN MORE ABOUT HOW WE DO BRANDING

Brand Strategy, Brand Identity, Naming, Art Direction
Photography Curation, Packaging, Print Collateral

FOR THE BUSINESSES THAT ARE BETTER THAN THEY LOOK

At Drop Cap, we design stories your people want to read. We bring the same approach to branding, designing identities for businesses that have outgrown their first chapter and are ready for something new.

Kadie Smith

MEET OUR TEAM

Raised on Southern hospitality, trained in design, and happiest traveling somewhere I’ve never been before.

I grew up in the South in a family of travelers. My dad worked for a travel company, my brothers have lived all over Europe, and we were raised to pay attention to the world around us. At ten, I started a neighborhood newspaper and filled it with everything I could find out about the people on our street. Since then, not much has changed.

I started Drop Cap Design in 2014. Twelve years and more than 200 brands later, I still begin every project with the same sharp curiosity and eagerness to make any experience remarkable. That fresh, outside eye is the one thing you can't give yourself, and it's exactly what we bring to the table.

I lead a small, senior team from Birmingham, Alabama and Guanacaste, Costa Rica.

meet your art director

Our Clients Have Been Featured In

Our inbox is constantly full from all the inquiries we've been receiving. We couldn't have timed the launch any better.

Jens Heig

Bowen Lodge

Our phone has been ringing off the hook!

We can’t say enough good things about Drop Cap. The team at Drop Cap was amazing to work with, and they completely captured the essence of the Side Car Club brand.

OLIVIA BOYD

Side Car Club

First impressions are so important, and for Side Car Club we’ve had nothing but a positive response to our branding.

This team knows exactly how to bring concepts together with such an elegant and timeless flair.

She listens intently and shares ideas you never would have thought of.

KAITLYN PARKER

Copy Uncorked

It was more than the pictures; it was a story that took me to a different place. You're never letting the brand get stagnant. 

KENA TREADWAY

Few Made Jewelry

It was like opening a picture book to what I wanted the business to be.

OVER 200 BRANDS & COUNTINg

Library of Brands

view them all

Few Made Jewelry

E-COMMERCE

Lexie Hand

WEDDING PHOTOGRAPHER

Eikehof Guest Farms

HOSPITALITY

Copy Uncorked

COPYWRITING SERVICES

Rae Cole Interiors

INTERIOR DESIGN

Meshali

PERSONAL BRAND

We take deep pride in the brands we shape and the stories we have the privilege to tell. Our global roster of clients is creating meaningful impact across both digital landscapes and physical spaces.

Explore a selection of our recent work from our growing library of brands.

START WATCHING NOW

We created a mini docuseries that takes you behind the scenes of creating Drop Cap Design®, where you'll meet our team, learn the heart of our business, and see our vision for the future. 

Want to see how we go through the branding process?

Subscribe to the (Infamous!)

We are notorious for our weekly digital newspaper, full of branding tips, travel stories, business hacks, and words from the road. The Sunday Edition has become an iconic staple of the studio, if you know you know. Want a sneak preview of The Sunday Edition? Click here

ALREADY A STUDENT? LOGIN HERE

Are you a designer?

drop cap academy

We teach the same process we use with clients, the way design school should have: 
with real projects and honest feedback. Enrollment opens a few times a year.

You’ve already done the hard part of building your business; now you just need a brand identity that looks the way you want the world to see it. Tell us where your business has been and where it's headed next, and we'll handle the rest.

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