Website Design & Development
Shopify eCommerce Design
Email Design
The Project Scope
After losing her mom to cancer in 2019, Bethany found her vision. She had been in the aesthetic space for 7 years after transitioning her career as a bedside nurse to the aesthetic field of nursing, but she wanted to find a way to honor her mom and continue her incredible legacy. And so she transitioned her small (but growing) business in Dallas into its new home in the same building that her mother had formerly housed her own business, Lifeway Lending Group.
Bethany never planned to grow her aesthetic business into the thriving business that it is today. But that's the beauty of what it means to do small business well. You build a loyal client base, a team who shares your vision, and naturally, the business grows as well!
Beauty Arts Aesthetic
The Challenge
B
ethany had tried to create a brand and her website for a year before finding her way to us. After lots of frustrating setbacks and delays, she had half a brand and barely a website to show for a whole year of working towards her goal. With the holidays quickly approaching, we needed to create a strong and sustainable online presence using the existing design work produced by another agency and expand it in a way that would help her business grow and her website launch before the end of the year.
Bethany has such a heart of service for her patients and a beautiful vision for the future of her practice and the team of practitioners she's welcomed into her world, and we wanted to honor that commitment to excellence and service, while still helping end a frustrating year on a high note and launch a new website that her team and patients would be proud of.
Art Direction
NATURAL // WARM // REFINED // KIND // PROFESSIONAL // RELATIONAL // INTENTIONAL
We wanted the digital home for Beauty Arts Aesthetic to be a full experience for Bethany's patients and customers to enjoy booking services and stocking up on skincare online in between appointments. We took a lot of inspiration from the interior design of the practice, the warm tones, clean environment, and elegant neutrals, and we wanted the website to be a perfect compliment.
After extensive searching and curation, we compiled a library of images to sprinkle throughout the site and help them stand out from the growing competition in the Dallas Fort Worth area. The office is absolutely stunning and we were excited by the design challenge to try to match that level of refined excellence in the digital space.
LOCATION: TEXAS
INDUSTRY: AESTHETICS MEDSPA
The Experience
Bespoke treatments,
tailored to you.
We are absolutely thrilled with the end result and the beautiful website that we created together. It was even more exciting on launch weekend to see the business bring in over $1 million in sales in the first 24 hours alone after launching. This is not only a testament to the strong patient base and loyalty Bethany built, but also goes to show just how much her patients needed an at-home, convenient way to book services and replenish skincare from home.
It's an absolute joy to help a small business like Beauty Arts Aesthetic grow into its next chapter and provide the level of service that they deserve. It's an honor to be part of the next chapter for this beautiful company and we can't wait to see where they go next!
LAUNCHED 2023 / @BEAUTYARTSAESTHETIC
Credit
WEBSITE TEMPLATE: NORTHFOLK
ECOMMERCE: BUNGALOW CREATIVE
THE OUTCOME
To everyone: this is my dream website and I am SO GLAD I chose you guys. Not only are you all incredibly talented, but you've been kind and patient with me throughout the process and it couldn't have been any more of a starkly contrasted experience than the one I had previously. I am PROUD to release this website to our customers today! I feel like it's 100% a reflection of who I am, what Beauty Arts is, and is going to give our customers such a great, user-friendly experience shopping with us! I truly cannot wait to see where the next year takes us-with a site as beautiful and professional looking as this, I am so confident that we're going to be successful! I'll be crying all day. I've been waiting for this day for nearly two years! THANK YOU!
BETHANY PATTERSON, BEAUTY ARTS AESTHETIC
NOT ONLY ARE YOU ALL INCREDIBLY , BUT YOU'VE BEEN
THROUGHOUT THE PROCESS!
kind & patient
talented
CUSTOM BRANDING EXPERIENCE
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We don’t just create logos, we develop storytelling frameworks — an anchor that allows you to connect with your audience and be recognizable to them online. From this holistic approach, you’ll have more than a style guide at the end of your project, you’ll have an empire ready to disrupt your industry.
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