It was the spring of 2014 and I had only been out of my design program for a year. In that time I had moved to a new city (Dallas) full of new friends, and promptly started my first agency job… which I hated. It was Instagram’s heyday and as I sat at my desk and tried to find joy in my first professional design job, I spent most of my down time doom scrolling and wishing I could freelance like my idols—bloggers like Bri Emery and Amanda Jane Jones.
In a burst of naïveté, I quit my job and decided to figure out the freelancing thing. How hard could it be? It turns out—very. That first year I barely scraped by, but was too proud to admit it. I didn’t know what to charge, how to find clients, how to bounce back from negative feedback or properly market my new business. I was working more hours than I ever did at the agency and coming painfully close to burning out while pursuing my dream.
I hired my first business coach and slowly things started falling into place. I found clients who actually wanted to pay me for my time. I found systems that helped me get organized. I found the right communities to invest in for support and encouragement. By 2015 I was traveling all over the world doing exactly what I had always dreamed of—designing for companies I actually cared about, building beautiful story-driven brands, exploring the corners of the world, and finding a way to afford it all.
Since those early years, I’ve scaled up and scaled down, switched gears and experimented more times than I can count. But one thing I have never veered from is wise counsel. I have worked with many business coaches who have led me through setbacks with grace, pursue opportunities with intention, and held me accountable to my dreams. Having someone in your corner makes navigating business ownership a little less overwhelming.
My approach is to dig deep into the structure of how your business works, and find the unique solution that will scale your brand and attract the right kind of clientele, without burning out. Together, we'll explore what brings you joy and what keeps you up at night so we can find the exact recipe to build your dream business without sacrificing your quality of life. Then, we'll create a roadmap to achieving your goals, and I will personally hold you accountable to the things you’ve set out to do, celebrating every milestone along the way.
Weekly 1:1 60-MIN RECORDED CoNSULTING Session
Monthly Brand STRATEGY
Post-call Notes, Recorded Session, & Recommended Action Items
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I did not realize how much I really needed it. I was truly going it alone as a solo creative entrepreneur and with no one to talk to about my business, I was spinning my wheels a lot. I have taken hundreds of online courses and I have gone to many in-person workshops but nothing beats the one-on-one coaching relationship tailored specifically to my individual needs.
Katie Rosebraugh
01 / 03
I want to say a huge THANK YOU for all that you taught us in our sessions. We saw so many of the things we discussed actually happen. Since coaching, my life feels more balanced and our business grew and for that, we are so thankful!! Today I moved into our new studio space, and I can’t believe it’s finally happening!
Eden Blackburn, Blackbolt
02 / 03
03 / 03
I was telling my husband how great I felt after our call yesterday. It’s such a sigh of relief to have help from someone as talented as you who really gets what I’m trying to do.
SUSANNAH SEARSON, SHE SELLS
Our initial discovery process starts with you. You’ll be guided through a series of self-reflection questions as we take a look at the state of your business and where you want to go. You’ll evaluate your strengths and unique skills, examine the customers and clients that bring you joy, and take honest inventory on where you can improve and the parts of your business where you really shine.
Based on our findings, we’ll create a roadmap specifically tailored to your unique personality and business that outlines how to take small steps towards meaningful growth. We’ll create checkpoints to evaluate what’s working or not, and course correct as needed to make sure we keep the ultimate vision for your life and business in sight.
You’ll receive weekly accountability and check-ins as we work towards your goals and have access to the best resources and tools for reaching your objectives with grace and ease. Together we will evaluate what you’re learning, review what you’re building, and make meaningful progress forward.
Spend less time comparing yourself to everyone else, and more time confidently promoting your business.
Experience long-term growth among like-minded entrepreneurs cheering you on.
Increase your impact and influence within your business and larger community.
Find both the energy to do the work and the space to rest, without sacrificing quality of work or life.
Understand what sets you apart instead of throwing things at the wall to see what sticks.
Learn where you can infuse your own personality into all areas of your brand and business.
Navigate the hurdles and opportunities of entrepreneurship with a mentor right by your side.
Feel like you have the experience, confidence, and clarity to reach your highest potential, finally.
I know what it feels like to enter a saturated creative market, try to launch a digital business, navigate the ebbs and flows of freelancer income, and even start to make passive products. I’ve scaled and simplified, added team members and learned about leadership. I’ve grown as a designer since starting the studio, but I’ve mostly grown as a business owner.
If you’re feeling stretched thin and overwhelmed, or you just need an unbiased third-party perspective, working with a coach as you build your business will help you keep putting one foot in front of the other. You’ll feel held accountable, find clarity, and discover ease on the path towards entrepreneurship.
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In order to give each client our undivided and full attention, we take on a very limited number of clients each season. To make sure that we’re a mutual fit and you will receive the most value from this experience, we’d love to know more about your unique business and aspirations. Please complete our brief application and a member of our team will get back to you as soon as possible with our availability and next steps.
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A CHECKLIST FOR LEGITIMIZING YOUR BUSINESS
Design may come easy, but the business of freelance is not. Here’s your comprehensive checklist for building a strong foundation for your burgeoning design business. In this guide we’ll cover the five main pillars of your business - from the legalities to marketing, your business plan as well as the vision for your brand. You got this.
Explore The Edit - our collective list of tools, programs, products, travel finds, and resources to guide you on the path towards entrepreneurship, with our signature dose of style & adventure. We’ve tried it all so you don’t have to — this edited list is curated especially for you.
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