a hospitality-minded copywriting studio that pairs smart & creative copy with high-level design for an elegant experience sure to make consumers click 'buy.'
Kaitlyn always had a clear vision for Copy Uncorked- inspired by a trip to France when a moment of revelation connected the process of winemaking with crafting compelling brand copy. The logotype showcases a U being uncorked by the copy, and the monogram uses the shape of the U to mimic a wine glass. Using her brand color palette, the wine within the glass can be switched from a blanc to a cab to a rose, allowing Kaitlyn to play to the different seasons and preferences of her audience.
The warmth of the cab and rose balance the neutrality of the terrace and blanc tones, but have depth when paired with sage or vine. Together, the palette is fresh and neutral, with pops of color to lead the eye. As her brand grew post-launch, we built out the visual concept for two of her signature courses that extended the story of the vineyard and continued to build on her brand foundation. Through clever brand illustrations and strategic design, Copy Uncorked has become the secret weapon of the internet.
Kaitlyn always had a clear vision for Copy Uncorked- inspired by a trip to France when a moment of revelation connected the process of winemaking with crafting compelling brand copy. The logotype showcases a U being uncorked by the copy, and the monogram uses the shape of the U to mimic a wine glass. Using her brand color palette, the wine within the glass can be switched from a blanc to a cab to a rose, allowing Kaitlyn to play to the different seasons and preferences of her audience.
The warmth of the cab and rose balance the neutrality of the terrace and blanc tones, but have depth when paired with sage or vine. Together, the palette is fresh and neutral, with pops of color to lead the eye. As her brand grew post-launch, we built out the visual concept for two of her signature courses that extended the story of the vineyard and continued to build on her brand foundation. Through clever brand illustrations and strategic design, Copy Uncorked has become the secret weapon of the internet.