Kaitlyn Parker had a clear vision for Copy Uncorked from the very beginning. During our initial conversation, she told me the story about visiting France with her husband and having a moment of revelation when she connected the process of winemaking with crafting compelling sales copy. At the time, she had been working within the industry as both a freelancer and an in-agency copywriter, but had a vision for creating a brand that made high-conversion sales copy accessible to more small business owners.
With this brand identity, we wanted to use a conversational tone that showcased her personality and tailored approach, but also create an elevated, all-inclusive agency that would dispel the fear most non-writers have around copywriting. We intended to reach a market that included more creative service providers, online educators, and digital shops.
Our inspiration for the visual brand came from the golden hour on a vineyard, but with a muted, editorial emphasis. We wanted the brand to feel warm and comfortable but also have a timeless sophistication and refinement that paired luxurious organic details with sharp intelligence and attention to detail. The logotype showcases a U being uncorked by the copy, and the monogram uses the shape of the U to mimic a wine glass, available in 3 colors - cab, blanc, and rose. The warmth of the cab and rosé balance the neutrality of the terrace and blanc tones, but have depth when paired with sage or vine. Together, the palette is fresh and neutral, with pops of color to lead the eye.
LOCATION: Virginia Beach
INDUSTRY: COPYWRITING & EDUCATION
SCOPE OF WORK
As her brand continued to develop, we designed the visual concept for two of her signature courses that extend the story of the vineyard and continue to build her brand foundation. With custom brand illustrations, cohesive digital products, sharp launch materials, and a visually refined website, Copy Uncorked has maintained a strong brand story from start to finish.
Since launching in early 2019, Copy Uncorked has become a go-to powerhouse for conversion-driven copy in the digital space. Specializing in brand messaging, website copywriting, and launch copy, Copy Uncorked makes the process of crafting compelling copy as rich, luxurious, and memorable as wine tasting. Since launching, Kaitlyn has become a TONIC affiliate partner, been featured on a long list of national blogs and podcasts, worked with dozens of small businesses, and successfully launched 2 breakthrough digital programs.
LAUNCHED 2019 / @COPYUNCORKED
She listens intently, shares ideas you never even would have thought of, and knows exactly how to bring concepts together with such an elegant and timeless flair. She’s not only branded Copy Uncorked, but both of my courses. I literally want to keep creating brands & offerings just so I can keep working with Kadie on them! I can definitively say that Brand Identity with DCD takes your business to a new level. Not to mention, going through Drop Cap’s creative process is always a highlight of my year and I simply cherish the end result.
- Kaitlyn Parker, COPY UNCORKED
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