Copy Uncorked

BY KAITLYN PARKER

a hospitality-minded copywriting studio that pairs smart & creative copy with high-level design for an elegant experience sure to make consumers click 'buy.'

services

Brand Identity
Illustrations
Course Design
Marketing Collateral

BRAND ETHOS

LOCATION

Virginia Beach, CA

GOLDEN HOUR

PERSONALITY

EDITORIAL

organic

sophisticated

personal

witty

DESIGN RATIONALE

GET YOUR WORDS FLOWING

Kaitlyn always had a clear vision for Copy Uncorked- inspired by a trip to France when a moment of revelation connected the process of winemaking with crafting compelling brand copy. The logotype showcases a U being uncorked by the copy, and the monogram uses the shape of the U to mimic a wine glass. Using her brand color palette, the wine within the glass can be switched from a blanc to a cab to a rose, allowing Kaitlyn to play to the different seasons and preferences of her audience. 

The warmth of the cab and rose balance the neutrality of the terrace and blanc tones, but have depth when paired with sage or vine. Together, the palette is fresh and neutral, with pops of color to lead the eye. As her brand grew post-launch, we built out the visual concept for two of her signature courses that extended the story of the vineyard and continued to build on her brand foundation. Through clever brand illustrations and strategic design, Copy Uncorked has become the secret weapon of the internet.

BY KAITLYN PARKER

COPY
UNCORKED

BRAND ETHOS

A HOSPITALITY-MINDED COPYWRITING STUDIO THAT PAIRS SMART & CREATIVE COPY WITH HIGH-LEVEL DESIGN FOR AN ELEGANT EXPERIENCE SURE TO MAKE CONSUMERS CLICK 'BUY.'

SERVICES

LOCATION

Brand Identity
Illustrations
Course Design
Marketing Collateral

Virginia Beach, NC

PERSONALITY

GOLDEN HOUR
EDITORIAL
ORGANIC
SOPHISTICATED
PERSONAL
WITTY

DESIGN RATIONALE

GET YOUR WORDS FLOWING

Kaitlyn always had a clear vision for Copy Uncorked- inspired by a trip to France when a moment of revelation connected the process of winemaking with crafting compelling brand copy. The logotype showcases a U being uncorked by the copy, and the monogram uses the shape of the U to mimic a wine glass. Using her brand color palette, the wine within the glass can be switched from a blanc to a cab to a rose, allowing Kaitlyn to play to the different seasons and preferences of her audience. 

The warmth of the cab and rose balance the neutrality of the terrace and blanc tones, but have depth when paired with sage or vine. Together, the palette is fresh and neutral, with pops of color to lead the eye. As her brand grew post-launch, we built out the visual concept for two of her signature courses that extended the story of the vineyard and continued to build on her brand foundation. Through clever brand illustrations and strategic design, Copy Uncorked has become the secret weapon of the internet.

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