pure joy & sweet days,
The PERSONALITY
CAPTURING RICH MOMENTS OF
WWW.LEXIEHAND.COM
With bounds of energy and an inspired mind, Lexie infuses depth, beauty, and delight into every moment she captures, each couple she celebrates, every single elopement that takes her on an adventure, each highly anticipated engagement. With deep connection and personal relatability, the entire process of promising to spend forever together becomes fun and meaningful for her couples. Not only does she provide beautiful documentation of the day and the people present, but moments of delight, joy, and personality that come up unexpectedly when people gather to celebrate. This is a brand that revels in hospitality, intention, and radiance.
CELEBRATING THE ESSENCE OF WHO YOU ARE.
ART DIRECTION
ORGANIC // ROOTED & EARTHY // LONG-LASTING PERSONALITY-DRIVEN // EFFORTLESS ADVENTUROUS // A BIT GRITTY // ROMANTIC
For art direction, the logo mark is inspired by western wildflowers and Mexican textile mosaics. Lexie loves to spend time in Baja, Mexico and the American West, so we wanted to incorporate visual elements of both. Her photography style is really elegant and timeless, but she also has a grit and rustic quality to her everyday life on a ranch, so mixing the two in an effortless, tasteful way was really important to the brand. We added graceful flourishes and customization to the logo type and to play off the extension of the H in her monogram. We worked really hard to eliminate anything unnecessary so that the visual brand felt playful and adventurous, but classic and timeless as well. This is going to give the identity a long lifetime as her brand grows and thrives.
LOCATION: TEXAS & CALIFORNIA
INDUSTRY: WEDDING PHOTOGRAPHY
SCOPE OF WORK
BRAND STRATEGY, BRAND IDENTITY, BRAND MESSAGING, WEB COPY, ART DIRECTION, WEB DESIGN & DEVELOPMENT
We built out a full brand experience from copy to web development, infusing personality and customization at every step along the way. Lexie was ready to really invest in her brand's identity and carefully consider each component of her client's experience and where she wants to take her brand in the future, so getting to build the entire identity from beginning to end was truly special. This is one the entire team was beyond excited to share!
CREDITS
COPYWRITING: COPY UNCORKED
WEB DESIGN & DEVELOPMENT: MADE BY NF
LAUNCHED 2022 / @LEXIEHAND
I JUST WANTED TO THANK YOU
From uplifting me in ways I never knew were possible to bringing my brand to life in a way I could've only dreamed of. You gals are IT and I am still in so much awe.
- LEXIE HAND
from the bottom of my heart!
OUR BRANDING SERVICES
STRATEGIC, STYLISH, CUSTOM
We don’t just create logos, we develop storytelling frameworks — an anchor that allows you to connect with your audience and be recognizable to them online. From this holistic approach, you’ll have more than a style guide at the end of your project, you’ll have an empire ready to disrupt your industry.
We are your studio if you want to do this the way.
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