The Project Scope
Adrianna and David were frustrated by the lack of interesting and delicious options available for vegans. So they decided to do something about it, and opened Lucky Mouth Grocery—a vegan-based boutique grocery store where everything is vegan-friendly and surprisingly delicious.
With this brand, they wanted to show the fun, colorful, and bold side of vegan living. One that didn't feel bland and granola, but playful and enticing. They wanted an identity that started conversations, attracted interest, and maybe even made some meat eaters curious about the vegan lifestyle. So that's exactly what we did...
Most vegan brands all feel the same... gritty, earthy, and a little too granola for the city dwellers looking to try out a plant-based clean diet. Not everyone becomes a vegan because they want to live in the woods. So we wanted to create a brand that felt fresh, fun, and a little in-your-face, but in a fun way. We explored bold colors and bright illustrations, graphics that would stand out on the sidewalk and make produce look like works of art.
Bishop Arts is an edgy, artistic neighborhood in Dallas, TX and we wanted the brand to appeal to the demographic of the neighborhood—one that's creative, unconventional, and thoughtful about what they buy. With this brand, you're not just shopping at a grocery store, you're becoming a part of a community that's dedicated to clean eating and plant-based living, and that's something fun to talk about. It's time to feed your lucky mouth.
LAUNCHED 2018 / luckymouthgrocery.com
We love everything about this brand! It’s perfect.We are so excited to launch and it feels amazing to have a legitimate logo! I can’t wait to get these postcards printed and passed out to everyone. You are the absolute BEST!!
Adriana Martinez, Lucky Mouth Grocery
We don’t just create logos, we develop storytelling frameworks — an anchor that allows you to connect with your audience and be recognizable to them online. From this holistic approach, you’ll have more than a style guide at the end of your project, you’ll have an empire ready to disrupt your industry.