MACAO NEWS

MACAO NEWS IS THE PREMIER NEWS SOURCE FOR MACAO, CHINA; A DIGITAL PLATFORM WITH BREAKING LOCAL NEWS, LIFESTYLE, WELLNESS, AND COMMUNITY PROFILES.

services

Brand Identity
Marketing Collateral
Launch Design
Editorial

BRAND ETHOS

LOCATION

Macau, China

INTELLIGENT

PERSONALITY

CULTURAL

SLEEK

MODERN

REFINED

consistent

DESIGN RATIONALE

YOUR CITY, YOUR NEWS.

With this rebrand, we wanted to keep the trust that their current readership had with the brand and the quality of content they were already producing, just bring it into a new chapter that elevated the business as a whole as they looked to scale into new industry categories and become the leading news source in Macao, China. With a strong brand monogram mark and minimal palette, we were able to make the brand feel both true to the Chinese culture and modern.

We extended the new brand style into a social strategy to help the team maintain consistency in promoting digital content, strong email newsletters that would increase click rates and subscriber engagement, and pitch to local agencies for coveted tourism projects. Through an editorial approach, Macao News now stands well above local competition and has not only a distinct personality, but a recognizable and cohesive digital presence.

MACAO
NEWS

BRAND ETHOS

MACAO NEWS IS THE PREMIER NEWS SOURCE FOR MACAO, CHINA; A DIGITAL PLATFORM WITH BREAKING LOCAL NEWS, LIFESTYLE, WELLNESS, AND COMMUNITY PROFILES.

SERVICES

LOCATION

Brand Identity
Marketing Collateral
Launch Design
Editorial

Macao, China

PERSONALITY

INTELLIGENT
CULTURAL
SLEEK
MODERN
REFINED
CONSISTENT

DESIGN RATIONALE

YOUR CITY, YOUR NEWS.

With this rebrand, we wanted to keep the trust that their current readership had with the brand and the quality of content they were already producing, just bring it into a new chapter that elevated the business as a whole as they looked to scale into new industry categories and become the leading news source in Macao, China. With a strong brand monogram mark and minimal palette, we were able to make the brand feel both true to the Chinese culture and modern.

We extended the new brand style into a social strategy to help the team maintain consistency in promoting digital content, strong email newsletters that would increase click rates and subscriber engagement, and pitch to local agencies for coveted tourism projects. Through an editorial approach, Macao News now stands well above local competition and has not only a distinct personality, but a recognizable and cohesive digital presence.