Brand Styling
Website Design & Development
Copywriting
Custom Icons
Launch Design
The Project Scope
Nicole Ogden and Megan Fornes have the kind of business backstory many of us dream of. They met for the first time at work and quickly went from coworkers to confidants and eventually became closest of friends. Both have an immense love of interior design and a desire to create spaces you never want to leave.
Megan has worked in luxury interiors for over a decade in the Dallas area and her style and eye are truly unparalleled. She's deeply creative, detail oriented, emotional, and consistent. Nicole, on the other hand, entered into the design industry following a ten-year battle with an eye disease that threatened her vision. She's a professional organizer, technically savvy, and a true joy to work with.
Together, they have embarked on a mission to collaborate with property owners to create compelling atmospheres of authentic expression that will bypass trends and stand the test of time.
Rae Cole Interiors
LOGO Suite
The Challenge
T
his project was a game of moving parts, as we had the pleasure of collaborating with many creative women to bring the full vision of this brand's identity to life. Megan and Nicole had a difficult catapult into the entrepreneurial space, and were cautious in wanting to ensure that the message and meaning behind the establishment of the firm was well considered every step of the way.
We got to work with Renee Bush from Tandem Design on the brand strategy, as her extensive experience in the interiors industry gave her a unique perspective on considerations we needed to address in order to build a lasting brand.
As with most creative industries, the biggest challenge is always to best represent the vision and style of the artists without blending into what's already been done or too closely resembling competitive companies.
We relied heavily on collaboration and lots of meaningful conversations to make sure that the brand's visual identity and representation online was a true and unique interpretation of the business and founders behind Rae Cole.
Art Direction
ORGANIC // FUNCTIONAL // COMFORTING // BALANCED // NURTURING // RELATIONAL // STRUCTURED
With the style of this brand, we were inspired by the warm and textural design style Megan & Nicole are most known for. They have a knack for finding interesting items and artifacts to add warmth and dimension to their spaces, and we wanted our brand to have the same depth and refined texture to match. They do an amazing job of creating interest and versatility, even with a limited color palette, and that understanding of neutrals and tones heavily influenced our own process.
With the logo design, we wanted to blend that structured warmth, something that felt architectural and precise, but not rigid or overly processed. We went through many versions and slight adjustments to the mark to land on the end result that we are absolutely thrilled with and that best represents them.
We complimented the mark and the gentle curved typography with a series of icons that could be used in presentations, on the website, and across marketing channels.
Another fun fact—the color palette actually incorporates the exact hue of Megan's husband's eyes, another hidden gem in the identity that is so unique and special to the founding of the business.
LOCATION: TEXAS
INDUSTRY: INTERIOR DESIGN
The Identity
ELEVATED INTERIOR DESIGN FOR AUTHENTIC EXPRESSION
The resulting identity is one that nurtures the soul through intentional interiors and intuitive design that inspires authentic living. It's one that's passionate and professional, while still maintaining its warmth and personality. The visuals are organic, grounded, deeply personal, but also functional. As we put together the elements and design of the website, we realized just how well each asset played next to the other, and how that experience of their story was woven throughout, especially once we were able to play with their incredible interior photos!
The final logo suite had hints of curvature that softened the straight lines and kept the brand approachable even as the design results are exceptional. The brand is meant to make clients feel welcomed and a sense of belonging within the business.
The details are effortless and seem natural, but are every bit intentional and meant to convey their design philosophy—the most compelling spaces come from the most authentic design.
LAUNCHED 2024 / @RAECOLEINTERIORS
Credit
BRAND STRATEGY: RENEE BUSH
SQUARESPACE DESIGNER: NIKKI FANSHAW
COPY: MEGHAN KOCH
THE OUTCOME
This was a true labor of love, and a lot of time was poured into what Rae Cole Interiors represents and we are so excited to get to share it!
NICOLE OGDEN & MEGAN FORNES
We are with our new website!!
obsessed
CUSTOM BRANDING EXPERIENCE
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We don’t just create logos, we develop storytelling frameworks — an anchor that allows you to connect with your audience and be recognizable to them online. From this holistic approach, you’ll have more than a style guide at the end of your project, you’ll have an empire ready to disrupt your industry.
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