GRAB YOUR SEAT

The 2026 Brand Summit

JANUARY 19 - 21 • FREE LIVE EVENT

Build a Brand Design Business That Is Respected, Sustainable, and Unmistakeably Yours

Step into consistent, confident client work with a step-by-step framework brand designers use to price well, lead with clarity, and deliver work that clients happily pay for.

THIS ONE IS FOR THE DESIGNERS

SIGN ME UP

If you love design but don’t yet trust your eye, your decisions, or your ability to explain why something works…

(and you’re tired of wondering whether you’re “good enough” to charge for branding)

To learn the why behind good design, not just to appreciate the aesthetics.

To build real confidence through design fundamentals, not imitation.

To see how design skill, client process, and business structure actually work together to build a reputation as a sought-after brand designer.

It's because, as a self-taught designer, you’re trying to build a professional skillset in an online space that overemphasizes entrepreneurship and leaves you wishing you knew more about design.

Deep down, you know there's a gap in your expertise that's costing you opportunities to grow:

And you’re left trying to act like a professional brand designer before you actually feel like one.

  • You can make things look good, but you’re unsure how to structure a brand project, lead a client through strategy, or defend your creative choices without second-guessing yourself. 

  • You want to offer branding, not just visuals, but pricing, positioning, and client conversations still feel intimidating without a clear process to lean on. 

  • You’ve invested in courses, content, and mentorship, yet it still feels like you’re filling gaps instead of building on a solid foundation.

I don't hold anything back. I share exacty how I pitch, what I propose, and the process we take every client through start to finish.

You don't need yet another course about freelancing and social media.

Lead client projects calmly, clearly, and professionally without second-guessing every decision

Build real design foundations so you’re not guessing, copying trends, or relying on instinct alone

Develop a repeatable brand process you can use with every client, from strategy to delivery

Charge for branding with confidence because you understand the value behind what you’re creating

Other design educators will teach you everything you need to know about pieces of the creative process while gatekeeping how they work with clients through the entire branding process and work out the important pieces like pricing and positioning.

You need a clear, reliable framework that teaches you how branding actually works.

SIGN ME UP

And that’s exactly the gap Brand Business was built (and designed) to close.

In short, you’re a designer who wants both real design education and real-world business application — without having to piece it together on your own.

Either way, you’re left learning from everywhere and nowhere at the same time. You’re watching videos, saving posts, buying courses, and practicing on your own, but it still feels disjointed. You don’t know which parts matter most, how to connect design decisions to the strategy, or how to turn your skill into a professional service clients trust.

You might think this is easy for me to do, I went to design school for this. And maybe you didn't.

If you’re ready to stop collecting information and start building real capability, you’re in the right place.

without pretending you already know everything.
Without forcing yourself into faux confidence.
And without trying to reverse-engineer a design degree from the internet.

INTRODUCING

Brand Business is a complete blueprint for professional brand design. It teaches the fundamentals, the process, and the business frameworks designers need to work with confidence, attract aligned clients, and deliver brand projects without chaos or second-guessing. Instead of guessing your next move, you’ll know exactly how to lead the project and produce amazing results.

Brand Business

Pricing, pitching, client conversations, and execution all compound when the foundation is solid.

And the sooner you build these foundations, the faster everything else becomes easier.

Inside Brand Business, you’ll learn how to design brands with confidence, lead clients through a clear creative process, and turn your skills into a professional service you can repeat and refine. You’ll build real design foundations, a defensible methodology, and the systems needed to support paid client work now and as you grow.

CURRICULUM OVERVIEW

  • What Branding Really Is (and isn’t)
  • The Role of Identity Work in a Client’s Business (how branding adds value)
  • Understanding Creative Services Beyond Design (writers, strategists, etc.)
  • Understanding how The Brand Methodology used by Drop Cap Design can be used for clients

Foundations of Identity

Shift from focusing on your own brand’s aesthetics to understanding the true impact of identity in building your own reputation and having impact with your clients—where your client’s understand the true value in identity work and branding, and you become their trusted brand strategist and styling while being compensated accordingly.

01
02
  • Learn How to Run Discovery Sessions that Go Beyond Surface-Level Questions
  • Facilitating Conversations Around Art, Style, and Creative Direction
  • Getting Client Buy-in Along the Way & Handling Negative Feedback
  • Making the Process Tangible: scripts, examples, and client-friendly ROI language to keep you confidently in the driver’s seat the entire time
  • Discover the Client Archetypes & How to Manage Them

The Client Relationship

Learn how to confidently lead clients through a clear, trust-building process—so every step of your branding projects feels collaborative and professional, while ensuring you have everything you need to succeed, leaving clients eager to share your name and bring the next dream project your way.

03
  • Becoming a Creative Strategist and the Art of Brand Strategy and Creative Direction
  • Setting Up Design Files, Coming Up with Logo Concepts, and Presenting Logo Designs
  • Building a High-Level Brand Standards Manual and Setting Your Client Up for Ongoing Success
  • Photoshoots, Messaging Guides, and Collaborating with Creative Partners on High Level Branding Projects

The Creative Process

Together, we'll walk through every step of the branding process from the perspective of the client experience and I'll show you how to walk someone else through a professional branding experience from beginning to end.

04
  • The Foundations of Design and Rules of Style
  • A Behind-the-Scenes Glimpse into Creative Reviews, Feedback, and Design Refinements from Drop Cap Design®
  • Creative Projects, Presentations, and Live Critiques
  • Evaluating Your Design Work and Improving Your Technical Design Skills
  • Resources and Trainings on Design as a Self-Taught Designer

Elements of Design

In this module, I will give you the years of design principles and understanding you would receive at a formal university. You'll understand the difference between good and bad design so that you can confidently improve your design skills and grow in your career as a professional brand designer.

05
  • Developing an Eye for Good Design and Creative Expression
  • Tools and Routines for Top Performing Professional Creatives
  • The Framework of Passion Projects and Convert into Client Opportunities
  • Branding Yourself as a Creative and Brand Designer
  • Building Confidence in Your Design Perspective and Forming Opinions on Branding

Develop Your Signature Style

Going beyond the technical skills and understanding of graphic design principles, in this module you'll discover your own unique style as a designer and how to position yourself within the industry to stand out and attract your ideal clients.

06
  • Joining Design Directories and Communities to Collaborate with Designers
  • White Labeling and Building Experiences through Agencies
  • Specialization vs Generalization and Choosing Your Designer Path
  • Finding and Applying for Design Awards & Certifications

Building Design Credibility

Once you've harnished your design skills and built your process, it's time to gain credibility and recognition within the design community and branding industry as a whole. This module will walk you through the process of building a solid reputation and visibility online.

07
  • Understand How to Price Your Services for Profitability and Positioning
  • Building an Offer Ecosystem and Retaining Clients for Long-term Growth
  • Increasing the Lifetime Value of New Clients
  • Build Confidence in Sales Conversations and Creating Proposals that Convert
  • The Drop Cap Design ROI Calculator for Maximizing the Impact of Your Client's Budget

Pitching, Pricing, and Positioning

Learn how to price your services, position your offers, and pitch your services to your ideal clientele. Not only will you learn how to market your offers, you'll gain confidence in navigating sales conversations, being able to handle objections, and understand the true ROI for your client.

08
  • Curate your tech stack the Drop Cap way
  • Software & Tools for Brand Projects (Figma, Illustrator, Canva, Notion, Google Workspace, etc.)
  • Presentation Templates for Strategy, Moodboards, Logos, Guidelines
  • Admin Templates (emails, proposals, invoices)

Tech Stack & Resources

Cut through the overwhelm of endless tools and set up a streamlined tech stack—so you can run branding projects smoothly, deliver with polish, and keep your creative energy focused where it matters most.

enroll

For those who are adding branding services to their existing offer ecosystem, learn how to elegantly add branding work into the conversation.

Expand Into Branding
eBook

As word gets out and your calendar fills with projects, learn how to scale your freelancing business and increase your revenue!

12-Month Brand Designer Live Mentorship & Portfolio Review Program

Learn how to create an authentic, sustainable, and compelling marketing strategy for finding and attracting new clients.

Authentic Marketing for Brand Designers

Brand Business Bonuses

BECOME A FOUNDING MEMBER OF BRAND BUSINESS AND RECEIVE THE FOLLOWING:

oooo la la

Sustainable Scaling Masterclass

PLUS...

WHEN YOU JOIN BRAND BUSINESS

And most importantly,

Stop wandering in the dark losing confident and momentum each day and start investing in yourself from the beginning.

Business Guidance

You stop guessing what to work on next and start making decisions with context, timing, and strategy from someone who has successfully run a branding business for over 12 years.

In-House Art Direction

Receive ongoing feedback on real client projects so you can ensure you're delivering quality results even as you're starting out.

Find your people

Join a community of like-minded, design-obsessed freelancers who will support, encourage, and inspire you on your journey of building a brand business for yourself.

Refine your design skills & portfolio

Sharpen your technical design skills with monthly design critiques and recommendations and quarterly portfolio reviews.

A Full Year of Business & Design Mentorship

This is your invitation to sit at the table with other design founders in the same season and grow into your own potential.

SIGN ME UP

When I first decided to join The Brand Edit, I was at the beginning stages of a rebrand for my business. I knew I wanted to change my business and what it was about, but I had no idea what I was going to transition into and in my mind, it was all one big mess filled with so much confusion. Honestly, this course has helped me profoundly to create the basis of my new brand, what I am going to offer, what I stand for, and even my mission—and the list goes on. This has without a doubt been one of the best investments I have ever made!!

Georgie Maroudas

"Honestly, this course has changed everything for me."

My brand was feeling outdated, and the inner work I did during The Brand Edit helped me uncover what makes me unique and what my clients were really wanting to see from me. I finally created a brand that’s helped me fill my calendar months in advance, and I’m actually excited to share it with people.

MICAH THORNTON

“I feel proud to tell people about my business.”

I was spending so much time chasing every idea I had for my business, not realizing that it was actually hurting my brand. The Brand Edit helped me realize what sets me apart, and this holiday season I was sought out specifically at two different art shows for my unique style and products.

beth smith

“I became sought-after by my ideal customers.”

After years of working with different people to help me develop my brand identity, I finally reached a point where I wanted to take ownership of my brand—to become the editor of it, not just the client. I realized that even when I partnered with designers or strategists, I didn’t have the language to ask for what I truly wanted. This course helped me discover creative alternatives that bridge DIY and professional support. This experience was a phenomenal investment—not just in my business, but in myself and my vision.

VALERIE JEANNIS

Going through The Brand Edit gave me clarity on what I want, the vocabulary to communicate it, and the discernment to know which pieces I can handle myself and which I should outsource.

more than 130 students and counting inside OUR ACADEMY

Lifetime access to The Brand Edit™

12 payments of $189

best value!

1 payment of $1997

plus

ONE HOUR BONUS: "The Drop" ft.

  • One group coaching call per module
  • Exclusive Showit Template
  • Showit Business Masterclass

Lifetime access to The Brand Business

BONUS: Authentic Marketing for Designers

BONUS: 12 Month Mentorship

BONUS: Expand into Branding Masterclass

$8k value

$6k value

BONUS: The Art of Archetypes

$227 value

BONUS: Psychology of Color

$557 value

BONUS: The Email List

$450 value

$357 value

$3k value

$447 value

BONUS: Sustainable Scaling Masterclass


$597 value

$597 value

Plug & Play Templates (inc 100+ logos)

Lifetime access to The Brand Edit™

plus

ONE HOUR BONUS: "The Drop" ft.

  • One group coaching call per module
  • Exclusive Showit Template
  • Showit Business Masterclass

Lifetime access to The Brand Business

BONUS: Authentic Marketing for Designers

BONUS: 12 Month Mentorship

BONUS: Expand into Branding Masterclass

$8k value

$6k value

BONUS: The Art of Archetypes

$227 value

BONUS: Psychology of Color

$557 value

BONUS: The Email List

$450 value

$357 value

$3k value

$447 value

BONUS: Sustainable Scaling Masterclass


$597 value

$597 value

Plug & Play Templates (inc 100+ logos)

PAYMENT PLAN

PAY IN FULL

As a brand design agency and academy that believes fully in our curriculum and our endorsement of our students, this program was developed to be a next step after completing The Brand Edit®. We only allow this course to be taken alongside or after The Brand Edit® because we believe that a core understanding of the branding process and its impact for a business is a crucial foundation for any designer to understand before positioning themselves and their business to offer branding services to clients. By purchasing the Brand Bundle, not only will you learn the Drop Cap signature brand process taught in the Brand Edit, you'll also learn everything you need to run your own, highly successful brand studio (& the community to support & cheerlead you as you go)." Then maybe underneath with a small asterix "Already a student of The Brand Edit? Email us hello@dropcapdesign.com to purchase the Brand Business as a standalone"

LEARN MORE ABOUT THE BRAND EDIT®

BRAND BUNDLE