join the waitlist
WHAT WOULD IT FEEL LIKE
to launch your brand
finally
AND FEEL CONFIDENT KNOWING IT’S VISUALLY CONSISTENT, PERFECTLY STYLED, AND exactly WHAT YOU HAD IN MIND – SO MUCH SO, THAT EVEN you STOP SCROLLING TO STARE?
I’m guessing you’re tired of spending all of your money on the latest trend-driven templates and taking a shot at affordable freelancers, all while continuing to put in countless hours piecing things together (not even sure if you’re doing it right).... I got you.
You don’t need a design degree or decades of experience to build a brand that customers rave about, you just need to learn how to become the EDITOR of your brand, share your story and own your style in a way that makes the RIGHT people follow along and stay.
I’D LIKE TO LET YOU IN ON A SECRET…
Building a brand can be magical,
but it doesn’t have to be a mystery.
TELL ME MORE
MOST SMALL BUSINESS OWNERS SPEND A MAJORITY OF THEIR TIME TRYING TO CATCH UP
MOST SMALL BUSINESS OWNERS SPEND A MAJORITY OF THEIR TIME TRYING TO CATCH UP
OR, YOU CAN LEARN HOW TO BECOME AN EDITOR AND FEEL CONFIDENT BUILDING YOUR OWN UNIQUE BRAND AND TEAM.
You'll feel confident sharing your brand.
Instead of nervously launching similar products to your competitors, you’ll bravely make new waves that keep your audience captivated.
Set trends instead of following them.
Up until now, you’ve taken other people’s solutions and tried to fit them into your story. But a good brand isn’t forced, it’s effortless.
Develop the skills of a seasoned editor.
You won’t fall victim to following the rules given to you by everyone else. Because you’ll learn what it means to be an icon, and how to keep the crown.
AS A BRAND EDITOR...
Instead of waiting for the next trend that *might* work, why not learn how to create the perfect style for you, and understand why it works, so that you can sustain it for years to come? By having your own unique branding guidelines at your fingertips, you’ll be invincible to changing trends and confident no matter what shifts or competitors come your way.
IN OTHER WORDS,
YOU’LL LEARN HOW TO OWN YOUR STORY AND YOUR STYLE.
INTRODUCING
A comprehensive do-it-like-a-pro solution to creating a captivating brand identity that gets people talking. Instead of following the trends, establish your own style and learn how to build a brand like the pros, even on a startup budget.
In part two of the Story process, you’ll put together the a visually stunning Brand Story deck that you can come back to time and again as your build your business to realign with your vision and know how to share your brand online.
the impact of story
In the first part of the Story process, you’ll carefully analyze what you've discovered during the research phase and develop the key components of your brand story, which will become the strategy for your brand moving forward.
the art of story
In this chapter, you’ll cultivate the editor’s mindset and strategically unearth your unique style, all while familiarizing yourself with the world of branding.
BECOMING THE EDITOR
THE EDITOR'S MINDSET
UNEARTHING THE VISION
FINDING INSPIRATION
the key elements
the editorial review
refining the style
the brand story guide
So what do you do when your brand is ready to share? In this final chapter, we’ll create a launch strategy that builds the right kind of hype to ensure a wildly successful reveal. We’ll also talk about what comes next and how to further develop your brand as your business grows.
the launch
Your brand is so much more than a logo. From website templates to branded documents to social media marketing and emails - you’ll establish style standards for every aspect of your online brand.
elements of identity
In the first stage of the Style process, we’ll create a unique look for your brand, no design experience required. You’ll not only have a solid art direction for building your brand online, but also assemble your logo palette, brand colors, and fonts, all within the free online tool Canva.
elements of design
ART DIRECTION
DESIGN ELEMENTS
STYLE EVOLUTION
STYLE STANDARDS
THE WEB EXPERIENCE
THE SOCIAL EXPERIENCE
THE CUSTOMER EXPERIENCE
PRE-LAUNCH
ANATOMY OF A LAUNCH WEEK
POST-LAUNCH
01
02
03
04
05
HOW IT WOULD FEEL TO BE ICONIC?
just imagine
Understand how to tell your story and write captions that feel compelling.
Find your people, engage with them, and fill your calendar with perfect clients.
Share your website with confidence, knowing it’s strategically tailored to you.
Stop feeling imposter syndrome with the competition because you love your own brand.
Confidently show up online providing value, knowing that your brand shines.
JOIN THE WAITLIST
We’ll create the foundation for your brand - a compelling story that strategically positions your business to stand out.
story
We’ll create strong visual elements that feel uniquely yours so you can impress your audience and never feel like a copycat again.
style
Once your story is beautifully packaged and your brand is ready to share - you’ll learn how to launch it to your audience.
SHARE
How it works
I’ve broken the program into six chapters that you’ll be able to complete (alongside your business) over the course of six weeks. Each week has prompts and storytelling opportunities so that you can share your evolving brand along the way and confidently launch in 45 days!
Drop Cap Design crafts thoughtful, stylish, and editorial brand identities. Their own website is a masterclass in the beauty of a paired back and understated aesthetic, whilst their client projects make full use of color and pattern to add flair.
THERE’S REALLY NO TIME LIKE THE PRESENT TO PUT YOUR BRAND INTO THE WORLD. THE TIME IS NOW, THIS IS YOUR SIGN.
so let's get started!
I absolutely loved this course! I felt like I sat down alone in a room with my brand for a one-on-one intensive asking the important, challenging questions. It helped me realize a lot about myself, what ideas no longer matter and which are a priority. This is a beautiful experience and unfolding of discovery. This course has so much depth, and the content is rich. The presentation as a whole is organized, pleasing to the eye, and enjoyable to follow. This came right on time, thank you for sharing your knowledge and experience!
“This course has so much depth, and the content is rich.”
When I first decided to join The Brand Edit, I was at the beginning stages of a rebrand for my business. I knew I wanted to change my business and what it was about, but I had no idea what I was going to transition into and in my mind it was all one big mess filled with so much confusion. Honestly this course has changed everything for me. The questions in the workbooks helped me profoundly to create the basis of my new brand, what I am going to offer, what it stands for and its mission - and the list goes on. This has without a doubt been one of the best investments I have ever made and I really just wanted to let you know how grateful I am for you and your work. Thank you so much!!!
“This has without a doubt been one of the best investments I have ever made”
But I’m not a designer, how do I style my own brand?
You don’t have to be a designer to build (or style) a brand. You know what you like when you see it, and I’ll be showing you how to look for the right things. Branding isn’t about being a designer. It’s about learning how to tell a story.
Instead of spinning your wheels trying to stay on top of fickle trends, become the icon your business needs you to be. We’re taking story and style to create an iconic identity. It’s time to stand out.
$10k
200+
12 wks
6 wks
LOOK AT IT THIS WAY - YOU COULD SPEND THE ENTIRE LIFE OF YOUR BUSINESS TRYING TO MAKE IT.
let's make a statement
If you relentlessly follow the latest styles, you’ll end up making over and relaunching your business every few years. You’ll also hesitantly release your products hoping that they’ll land in the increasingly over-saturated marketplace, but knowing that there’s nothing obviously special about them.
You don’t want that. And your business, or more importantly your customer, doesn’t want that, either.
SO, if you’re tired of trying to stand out and uninspired with your own efforts, this is where things change and you start reconnecting with your brand and why you started your business in the first place.
DID SOMEONE SAY...
bonus?
THE ART OF ARCHETYPES
Memorable stories follow similar themes from the human experience, and brand storytelling is no different. In this bonus, you’ll learn about the key archetypal frameworks of storytelling and how to identify the one your brand most resembles. This will be key in creating content and campaigns that speak directly to your customer’s pain points and transformation.
BONUS NO. 1
PSYCHOLOGY OF COLOR
Did you know that your brain makes mental associations to different colors? And that the colors you choose for your brand can actually tell their OWN story? In this bonus, I’ll walk you through the psychology of color so that you can choose a palette that best supports your brand story. This way, your colors will work with your strategy, instead of against it.
BONUS NO. 2
The Drop Cap Extended Font Bible
Picking your brand fonts can either be the most fun part of the process, or cause some serious headaches. There are so many options! But worry no more, our studio has created an Extended Font Bible to make the process of font selection a breeze. This bonus not only includes the Extended Font Bible, but also bonus lessons in how to utilize it.
BONUS NO. 3
1:1 Brand Review with Kadie
If you choose to pay-in-full, you’ll receive a private review with Kadie prior to launching your new brand. Instead of nervously releasing your new brand identity. get a professional opinion first. After completing the course materials, you’ll simply submit your Brand Guidelines, be invited to a private 30-minute call with Kadie to review, and receive an itemized list of specific suggestions so you can carefully tailor and refine your brand before launching it.
PAY-IN-FULL BONUS
You have an online business (or plans to start one!) and know it has massive potential, but building the brand has been harder than you thought. There’s just so many options, and you don’t know where to start.
THIS PROGRAM IS PERFECT FOR YOU IF...
JOIN THE WAITLIST
You’re not a professional designer, and don’t plan to be one, but you do love good design, know what you like, and want your brand’s style and experience to be a major focus of your business.
You want to have real impact and create a brand that inspires you, your audience, and your (one day!) team. You love having a plan, and the idea of having your own strategic guidelines for growth makes you feel like a legit entrepreneur.
You’re tired of buying endless templates to try to piece together a brand without a clear strategy or idea of what you’re trying to do with them. It’s just adding to the visual clutter and chaos of your DIY, unfinished brand.
Since starting my branding studio in 2014, I’ve walked alongside hundreds of creative business owners hoping to launch their idea into the world, live a life free from corporate structure, and reach the elusive idea of online success.
but nowI know how to help!
As a fresh designer in a new big city recovering from an economic crash, I was fully immersed in a world of entrepreneurs and unemployed creatives. Instead of being scared, I felt the buzz of potential. I wanted the world to know about the amazing things my friends were creating. I wanted to get in the game, and was determined to figure out how to make it on my own.
And now, I want to pass along the process I’ve perfected. I want to show you how to create a powerful brand identity of your own! I’m so excited to share this process with you, so that you can feel confident sharing your talents with the world. You deserve to be seen :)
THIS PROGRAM IS THE FIRST TIME I'M SHARING OUR SIGNATURE PROCESS.
After designing and building over 200 unique brand identities and refining a signature process after nearly a decade in the branding space, I’m finally sharing my secrets.
The branding process doesn't need to be so secretive and complex - it's actually fairly straightforward.
This is a behind-the-screen program showing you the signature Drop Cap Design™ process for creating captivating a brand identity. It’s a do-it-like-a-pro approach that breaks down the branding process into easy-to-follow and clear steps that will put you back in the editor’s chair so that you can begin promoting and building your business.
I'll share stories from our clients, lessons from building Drop Cap Design™, and industry secrets that will dispel the idea that your brand isn't yours to build. I want you to leave this program feeling inspired, confident, and in the driver's seat of your business - because YOU'RE the editor. And you can do this.
THIS PROGRAM INCLUDES EVERYTHING YOU NEED TO BUILD A BRAND STORY & ESTABLISH YOUR UNIQUE STYLE.
You’ll walk away from this course with a fully complete, strategic, and beautifully organized Brand Guide, one part story and one part style. This guide will be your go-to brand asset for everything you produce - from your social media posts to your emails, your website to your product packaging. Not only will you have the guide, but the training and tools to know how to use it, and use it well.
A side hustle that will help you leave your corporate job.
A refreshed look for your brand to attract new, and better, clients.
An amazing new product or program that will give you passive income.
The business you’ve been dreaming about for so long, and finally feel excited to share!
If you want this to be the year that you *finally* launch:
JOIN THE WAITLIST
THE DCD GUARANTEE
I know… it’s a risk. But we’re in this together. So we'll give you one full month to try it out. If after one month, you’ve completed all the steps of the program and still aren’t happy with the end result, we’ll refund every last penny.
money back guarantee
100%
This for you if:
You have a business you want to launch.
You just want to cross branding off the to-do list
you enjoy the creative process and building something you can call your own.
you're not entirely sure what your business is
you want to stand out and be original
It's probably for you if...
you would rather follow trends than set them
not
is
Let's do this thing.
SO WHAT ARE YOU WAITING FOR?
How long do I have to decide if I want to join this program?
Because we focus such dedicated time to each cohort, we will only open doors to The Brand Edit™ for a limited time. Because this is our inaugural cohort, you will receive special founders pricing only during this time. Doors will be closed on May 16, 2022 at 11:59 PM when Module One drops.
Frequently Asked Questions
I’ve already spent so much money trying to create a brand, what if this doesn’t work?
We know it’s a risk, and when you’re so burned out from trying every template and trend, it’s scary to continue to invest. But that’s why we offer our DCD guarantee. If this program doesn’t give you the confidence, clarity, and direction that you’ve been looking for - you can get back every single penny.
I’m not a designer, can I really style my brand?
You don’t need to be a designer to build (or style) a brand. This is not a course for designers or intended to turn you into a designer, it’s a course about teaching you how to become the editor-in-chief of your brand and know where you’re going and why. The fact that you’ll also learn how to style your brand, and become familiar with good design in the process, is truly icing on the cake.
I’m pressed for time, how long will this course take?
I’ve broken the program into six chapters that you’ll be able to complete (alongside your business) over the course of six weeks. While some sections may require more of your time than others based on your existing skill set, I’ve intended for the course materials to take 3-4 hours each week.
I feel so intimidated, will I have support along the way?
Our Slack channel is an exclusive and supportive community for all active and alum members of The Brand Edit ™ to share ideas and get feedback along the way. Who knows, you might meet your dream business network along the way!
How long will I have access to the course and all the materials?
The course content will drip weekly for the first six weeks that you are in the program, but your access to course materials will be available for the entire lifetime of the course. If at any point in the future we decide to archive this program, you will have ample notice and the ability to download and store course materials for future reference.
JOIN THE WAITLIST
I know you have big dreams, and you believe in the potential of your brand. I'm so excited to share this process and walk you through branding so that you can go into the world with confidence! But if you still have questions, I'll be happy to answer them. Simply send an email to hello@dropcapdesign and you’ll receive a reply within 48 hours.
