$1,000+ OF BONUSES ENDS IN...

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enroll now

um, yes please!

YOU WERE       
        OF YOUR BRAND?

Would you start that podcast or launch a Substack? Would you confidently attract ideal clients and charge premium prices that would allow you to breathe a little easier? Would you finally feel confident and clear enough to create content online that would help you increase your reach and visibility?

if you were actually proud of your brand?

What would you do in your business

um, yes please!

You’ve been endlessly scrolling on Pinterest and Instagram and see all the potential for what you could be doing… if you could just get your shit together and define your style (so far, still scrolling..)

You’re currently trying to figure out where to find the kind of clients who will see the value in your work and trust your pricing, or even where to find clients at all without turning into a marketing bro internet salesman.

If you're being honest, you're wasting a lot of time in your business these days, or at least it feels like it. You have your hands in 20 different strategies with no clear sense of what will move the needle in your business (and revenue) the most.

You’re putting every last shred of your creative energy into making templates work for you only to realize you kind of look exactly like everyone else.

BUT INSTEAD...

You’ve launched a brand you’re truly proud of

just imagine

and now you get to build the business.

But I’m not a designer, how do I style my own brand?

You don’t have to be a designer to build—or even style—your own brand. You know what you like when you see it, and I’ll be showing you how to look for the right things. Branding isn’t about being a logo designer, it’s about learning how to tell a story from beginning to end.

Instead of spinning your wheels trying to stay on top of fickle trends, become the Editor your business needs you to be. We’re taking lessons in storytelling and styling to create an iconic identity for your business to flourish. 

Turns out most of us have been getting it all wrong. Your style doesn’t come first—your story does. Figuring out what makes you unique and how your business is different from all the other businesses out there is the first step towards unlocking your brand potential and discovering your unique and captivating style.

And the process of getting there is by becoming the Editor-in-Chief of your brand.

I’D LIKE TO LET YOU IN ON A SECRET…

YOUR BRAND IS MORE THAN YOUR LOGO

(OR YOUR COLOR PALETTE… OR YOUR FONTS…)

TRILCE RUIZ
FIERCE CAREER COACHING

All of the amazing support and resources, the community, you name it!   They helped me go from hot mess to confident selling my Showit templates. 

"Sam and Rachel are AMAZING.  They truly thought of everything."

VALERIE JEANNIS
UNAPOLOGETIC PRESS

All of the amazing support and resources, the community, you name it!   They helped me go from hot mess to confident selling my Showit templates. 

"Sam and Rachel are AMAZING.  They truly thought of everything."

Kathy Chaurasiya
KATHY SCIENCE

Starting a business is hard & I NEVER would have thought of these ideas on my own…but they’re a PERFECT fit for my brand! I’m so damn proud!!

"I'm so overwhelmed with gratitude that I had to step away from dinner with my family to write you this note."

from our

Words                Editors

SO, WHAT’S AN EDITOR-IN-CHIEF
GOT TO DO WITH IT?

Right now, I want to give you back your time and make you feel proud of and connected to your business. You'll go through the exact process I take our clients through and understand how to build your brand from the ground up.

I'm not starting a magazine...

I'M GOING TO TEACH YOU HOW TO BECOME AN EDITOR AND FEEL CONFIDENT BUILDING YOUR OWN UNIQUE BRAND AND DEVELOP YOUR OWN UNIQUE STYLE.

Being the Editor means fully understanding your brand strategy and having a crystal-clear idea of where you’re going and why.

Being the Editor means fully realizing your style preferences and how to translate the vision you have in your head into your actual brand identity.

Being the Editor means you’ll confidently set the vision and understand the process so that you can take ownership over the development of your brand, even if you hire a designer later.

EVEN IF DOWN THE ROAD YOU DECIDE TO BRING IN A FREELANCER OR TWO TO KICK IT UP A NOTCH.

yesss I'm ready!

Even if you were to pay a top-of-the-line designer to create the most high-end, luxury brand for your business, there are so many other things that are developing a story about your business in your customer (and potential customer)’s minds. With every single piece of content you choose to put out there to market your business, you're sending a message. You want to be crystal clear on how you’re driving that story so that your brand’s reputation aligns with your business values and what you stand for as an entrepreneur.

No matter who you hire or how online trends change, YOU drive your brand.
You decide what stays and what goes. Because no one, and I mean no one, understands
 the soul of your business or the desires of your customer quite like you.

YOU NEED TO BE THE EDITOR-IN-CHIEF
OF YOUR OWN BRAND.

hell yeah!

You'll feel confident sharing your brand.

Instead of nervously launching similar products to your competitors, you’ll bravely make new waves that keep your audience captivated and wanting more.

Set trends instead of following them.

Up until now, you’ve taken other people’s solutions and tried to fit them into your story. But a good brand isn’t forced, it’s effortless because the story rings true.

Develop the skills of a seasoned editor.

You won’t fall victim to following the rules given to you by everyone else. Because you’ll learn what it means to be an icon, and how to keep your audience hanging on your every last word.

AS A BRAND EDITOR...

Instead of waiting for the next trend that *might* work, why not learn how to create the perfect style for you, and understand why it works? This way you can sustainably keep it consistent for years to come. By having your own unique branding guidelines at your fingertips, you’ll be invincible to the changing trends and stay confident no matter what shift or competitors come your way.

IN OTHER WORDS,

YOU’LL LEARN HOW TO OWN YOUR STORY AND YOUR STYLE.

$10k+

average cost of our
custom brands

200+

number of brands
our studio has launched

8-10 wks

average timeline for a
custom branding project

6-12 wks

average length of wait time to get started with our studio

And that, my friend, is priceless.

And most importantly,

stop feeling imposter syndrome because you love your own brand.

Confidently show up online

and provide real value, knowing your brand truly shines. Social media isn’t a chore anymore—turns out you actually like it now that you know your unique brand story.

Understand exactly how to tell your story

and what makes your business interesting to your audience. No more guess work, no more writer’s block.

Find your people

engage with them and consistently sell to them, pinching yourself because you didn’t know you could love your job this much.

Share your website with confidence

because you know it’s strategically tailored designed to suit you (you might even send it to your family…)

Instead of waiting 5 to 6 months and spending over $10,000 to launch your brand, I’ll share all my secrets and show you how to do it yourself, and you can access it all immediately so that you can...

INTRODUCING

A comprehensive do-it-like-a-pro course to teach you how to create a captivating brand identity that gets people talking. Unearth your story, unlock your style, and finally build a brand like the pros, even on a startup budget.

CURRICULUM OVERVIEW

Cultivate the Editor’s Mindset and strategically unearth your unique style, all while familiarizing yourself with the world of branding.

Becoming the Editor

01

Our trademarked system for creating a brand that not only breaks the visual trends, but creates a story-driven framework for you to continuously build your brand over time.

Three key mindsets that every story-driven brand and successful entrepreneur adopts to see massive impact and influence online.

Seven steps to evaluating your brand so that you can unlock what makes you unique and become a brand leader.

Carefully analyze your brand research and develop the key components of your story, which will become the strategy for your brand moving forward

The Art of Story

02

3 reasons your brand story isn't getting clients, and how to fix them to attract the perfect clientele.

The Eight Elements of Brand Story that compels the right audience to listen up.

A 3-Step Framework for writing your heart statement (our version of a mission statement!)

Having a brand story is just part of the equation, now you need to know how to market and share it in a way that will stick in your customer's mind.

The Impact of Story

03

How to identify and build strong marketing pillars that tell your story for you so you never feel at a loss for what to post.

Finding your brand specialty that allows you to effortlessly find a niche market and become their go-to expert.

Our step-by-step process for mapping out the customer journey and using archetypes to build your brand with your customer in mind.

Learn how to turn your curated inspiration into a unique look for your brand, no design experience required. 

The Elements of Design

04

How to create a logo without becoming a full-blow graphic designer. No, I'm serious. It's step-by-step. With templates.

How to find your brand's unique color season and use color psychology to build a palette that perfectly suits your brand and compels your customer to buy.

A step-by-step system for picking fonts so that your story is shared in style, every time.

From brand photoshoots to website design, patterns and emails signatures, you'll build out the full visual experience of your brand with ease.

The Elements of Identity

05

Email signatures, business cards, and all the little moments that give a brand a full-blown experience your clients will love.

Step-by-step how to plan, prepare, and art direct the perfect brand photoshoot to showcase your business in style.

Understand when and how to add brand fonts, illustrations, icons, and more as you build out your brand's visual library.

Our go-to framework for selecting website templates and planning out the build of your brand's digital home base.

Create a launch strategy that builds the right kind of hype to ensure a wildly successful brand reveal.

The Brand Launch

06

A seven step framework to launch your brand effortlessly, templates and planning guides included.

Six strategic ideas for getting the word out about your new brand, beyond friends and family.

Four steps to engage your audience post-launch, including a welcome funnel that converts traffic to clients right from the start.

Showit Biz Masterclass

Enroll in the first hour and on top of your course(s) take home The Drop. This exclusive bonus haul is valued at over $1,100 and includes:

Exclusive Showit Template

The full Showit Biz Masterclass; your step-by-step beginners guide to integrating Showit web design to your existing service suite.

Group Coaching

1 group coaching call per module with Kadie to support you with all of your questions as you move through the course hosted every fortnight over 12 weeks!

FOR ONE HOUR ONLY RECEIVE

An exclusive Showit template designed by Drop Cap Design® to use yourself or unlimited times with your clients

THE DROP

ONE HOUR ONLY • FAST ACTION BONUS •
don't miss out

When I first decided to join The Brand Edit, I was at the beginning stages of a rebrand for my business. I knew I wanted to change my business and what it was about, but I had no idea what I was going to transition into and in my mind, it was all one big mess filled with so much confusion. Honestly, this course has helped me profoundly to create the basis of my new brand, what I am going to offer, what I stand for, and even my mission—and the list goes on. This has without a doubt been one of the best investments I have ever made!!

Georgie Maroudas

"Honestly, this course has changed everything for me."

My brand was feeling outdated, and the inner work I did during The Brand Edit helped me uncover what makes me unique and what my clients were really wanting to see from me. I finally created a brand that’s helped me fill my calendar months in advance, and I’m actually excited to share it with people.

MICAH THORNTON

“I feel proud to tell people about my business.”

I was spending so much time chasing every idea I had for my business, not realizing that it was actually hurting my brand. The Brand Edit helped me realize what sets me apart, and this holiday season I was sought out specifically at two different art shows for my unique style and products.

beth smith

“I became sought-after by my ideal customers.”

After years of working with different people to help me develop my brand identity, I finally reached a point where I wanted to take ownership of my brand—to become the editor of it, not just the client. I realized that even when I partnered with designers or strategists, I didn’t have the language to ask for what I truly wanted. This course helped me discover creative alternatives that bridge DIY and professional support. This experience was a phenomenal investment—not just in my business, but in myself and my vision.

VALERIE JEANNIS

Going through The Brand Edit gave me clarity on what I want, the vocabulary to communicate it, and the discernment to know which pieces I can handle myself and which I should outsource.

more than 130 students and counting

DID SOMEONE SAY...            

bonus?

THE EMAIL
LIST

Memorable stories follow similar themes from the human experience, and brand storytelling is no different. In this bonus, you’ll learn about the key archetypal frameworks of storytelling and how to identify the one your brand most resembles. This will be key in creating content and campaigns that speak directly to your customer’s pain pints and transformation journey.

a $227 value

PSYCHOLOGY OF COLOR

Don't launch your brand to an empty room. The Email List bonus walks you through creating a lead magnet and email marketing platforms so that you can start building a list for your brand from the moment you hit *publish.*

a $357 value

BONUS NO. 3

BONUS NO. 2

JOIN THE BRAND EDIT

Did you know that your brain makes mental associations to different colors? And that the colors you choose for your brand can actually tell their OWN story? In this bonus, I’ll walk you through the psychology of color so that you can choose a palette that best supports your brand story. This way, your colors will work with your strategy, instead of against it.

a $557 value

THE ART OF ARCHETYPES

BONUS NO. 1

We’ll create the foundation for your brand—a compelling story that strategically positions your business to stand out.

story

We’ll create strong visual elements that feel uniquely yours so you can impress your audience and never feel like a copycat again.

style

Threaded throughout the program are opportunities to share your brand’s development and build audience loyalty and excitement.

SHARE

How it works

I’ve broken the program into six chapters that you’ll be able to complete (alongside your business) with full access IMMEDIATELY. Each chapter has prompts and storytelling opportunities so that you can share your evolving brand along the way and confidently                 

launch in 30 days!

CURIOUS WHAT A DROP CAP BRAND LOOKS LIKE?

Since starting my branding studio in 2014, I’ve walked alongside hundreds of creative business owners hoping to launch their idea into the world, live a life free from corporate structure, and reach the elusive idea of online success.

Hi, I'm KADIE AND I'M OBSESSED WITH BEAUTIFUL BRANDING

but nowI know how to help!

I was trying to start a studio and build a brand, too.

As a fresh designer in a new big city recovering from an economic crash, I was fully immersed in a world of entrepreneurs and unemployed creatives. Instead of being scared, I felt the buzz of potential. I wanted the world to know about the amazing things my friends were creating. I wanted to get in the game, and was determined to figure out how to make it on my own.

And now, I want to pass along the process I’ve perfected. I want to show you how to create a powerful brand identity of your own! I’m so excited to share this process with you, so that you can feel confident sharing your talents with the world. You deserve to be seen :)

You want to have real impact and create a brand that inspires you, your audience, and your (one day!) team. You love having a plan, and the idea of having your own strategic guidelines for growth makes you feel like a legit entrepreneur.

You wouldn't necessarily call yourself a brand designer (yet!), but you love good design. You know what you like and want your brand’s style and experience to be a major focus of your business.

You know that if you could just understand the branding process for yourself once-and-for-all, you might even be able to help your clients with it.

You have an online business (or plans to start one!) and know it has massive potential, but building the brand has been harder than you thought. There’s just so many options, and you don’t know where to start.

JOIN THE BRAND EDIT

THIS PROGRAM INCLUDES EVERYTHING YOU NEED TO BUILD A BRAND STORY & ESTABLISH YOUR UNIQUE STYLE.

You’ll walk away from this course with a fully complete, strategic, and beautifully organized Brand Guide, one part story and one part style. This guide will be your go-to brand asset for everything you produce - from your social media posts to your emails, your website to your product packaging. Not only will you have the guide, but the training and tools to know how to use it, and use it well.

Follow along with a proven, proprietary process that actually works.

Develop a unique style that will blow your ideal audience away

Find your own place in the market and your unique calling

Build a strategic plan that you will reference for years to come.

But what if after everything you learn about the power of branding inside of The Brand Edit®, you realize you'd love to do this work for other people and make some money while you're at it...

NOW FOR THE FIRST TIME EVER... INTRODUCING OUR BRAND NEW PROGRAM

LEARN HOW TO WORK WITH CLIENTS AS A BRAND DESIGNER AND RUN A THRIVING BRAND DESIGN ONLINE BUSINESS

BRAND BUSINESS

CURRICULUM OVERVIEW

  • What Branding Really Is (and isn’t)
  • The Role of Identity Work in a Client’s Business (how branding adds value)
  • Understanding Creative Services Beyond Design (writers, strategists, etc.)
  • Understanding how The Brand Methodology used by Drop Cap Design can be used for clients

Foundations of Identity

Shift from focusing on your own brand’s aesthetics to understanding the true impact of identity in building your own reputation and having impact with your clients—where your client’s understand the true value in identity work and branding, and you become their trusted brand strategist and styling while being compensated accordingly.

01
02
  • Brand Identity Offers (Proposals) That Make Sense (& don’t leave money on the table)
  • Pricing Models/ Packages options for Brand Designers: Bespoke, Project-Based, Hourly, VIP Day, Retainer, Hybrid - the pros & cons (& figuring out what works for you)
  • Dealing with common client objections with ease & grace
  • Client ROI Toolkit: case study template, before/after pitch deck, ROI phrasing scripts that will help you know when to recommend branding to your client 

Pitching, Pricing, & Positioning

No more guessing at prices and scrambling with proposals. Module two will enable you to present intentional offers that honor your value, feel aligned, and make it easy for clients to say yes confidently.

03
  • The stages of a brand identity project + project template from our studio
  • How to Run Discovery Sessions that Go Beyond Surface-Level Questions
  • Facilitating Conversations Around Art, Style, and Creative Direction
  • Getting Client Buy-in Along the Way & Handling Negative Feedback
  • Making the Process Tangible: scripts, examples, and client-friendly ROI language to keep you confidently in the driver’s seat the entire time

The Client Relationship

Learn how to confidently lead clients through a clear, trust-building process—so every step of your branding projects feels collaborative and professional, while ensuring you have everything you need to succeed, leaving clients eager to share your name and bring the next dream project your way.

04
  • Translating Strategy into Creative Concepts (Mood boarding)
  • Moodboards & Creative Direction: How to Guide and Present Visual Language
  • Logo Development: Core Principles + Understanding what Makes a Design ‘Good’
  • Extending the Visual Identity (color, type, imagery, etc.)
  • Collaborating Across Roles (designer + copywriter + strategist + social)

Creative Development

Go from second-guessing your ideas to confidently turning strategy into visuals clients instantly connect with—delivering moodboards, logos, and identities that feel so spot-on they earn the effortless ‘no notes’ approval, even on the days your creativity feels quiet.

05
  • Foundational principles of logo design
  • Proportion
  • Customizing Typography
  • Mark/Icons
  • Color
  • Creating a Logo Palette
  • Logo Terminology
  • Logo Pairing
  • Illustrator Tutorial - Adobe Creative Cloud
  • Artboard Setup
  • Illustrator Tools
  • Typography


Design Principles

Learn the essential design principles and tools behind professional logos and brand systems—so you can confidently deliver polished, premium-quality work that commands higher prices, no design degree required.

06
  • How to Present Creative Work for Buy-In (presentation templates & systems)
  • Handling Feedback and Revisions Gracefully
  • Packaging & Deliverables Files (brand guidelines, logo files, templates, etc.)
  • Ensuring Clients Use Their Brand Effectively
  • How to Retain Brand Clients for Future Work
  • Brand Business Project Map: end-to-end client journey system and our exact template we use with clients, including swipe files

Presenting Design & Delivering Results

Streamline the way you present and deliver your work—saving hours while packaging brands so beautifully and usefully that clients are wowed, rave about the experience, and send the next clients your way without you lifting a finger.

07
  • Seeing Yourself as a Branding Expert (mindset work)
  • Building a Portfolio Strategically & Launch/Case Study Graphics/Mockups
  • Strategic Showcasing that makes Client Selection a breeze - or how to specialize (Opportunities to showcase your work as a brand designer)
  • White Labeling and Press Opportunities/Awards
  • Getting Featured on Design Directories
  • Your Creative Signature: how to stop comparing, how to trust your eye, and why confidence is more attractive to clients than perfection

Design Reputation

Move from blending into the crowd to becoming the designer clients whisper about and the industry applauds—where your work speaks for itself, your reputation opens doors, and being fully booked at premium rates feels like the natural next chapter of your story.

08
  • Curate your tech stack the Drop Cap way
  • Software & Tools for Brand Projects (Figma, Illustrator, Canva, Notion, Google Workspace, etc.)
  • Presentation Templates for Strategy, Moodboards, Logos, Guidelines
  • Admin Templates (emails, proposals, invoices)

Tech Stack & Resources

Cut through the overwhelm of endless tools and set up a streamlined tech stack—so you can run branding projects smoothly, deliver with polish, and keep your creative energy focused where it matters most.

enroll

A quick description of this significant inclusion goes here.

Expand Into Branding
eBook

A quick description of this significant inclusion goes here.

90-Day Brand Designer Live Mentorship Program

A quick description of this significant inclusion goes here.

Authentic Marketing for Brand Designers

Brand Business Bonuses

BECOME A FOUNDING MEMBER OF BRAND BUSINESS AND RECEIVE THE FOLLOWING:

oooo la la

Sustainable Scaling Masterclass

PLUS...

Learn how to build a fully remote, online design studio like Drop Cap Design®.

After designing and building over 200 unique brand identities and refining a signature process after a decade in the branding space, I’m finally sharing my secrets.

The branding process doesn't need to be so secretive and complex - it's actually fairly straightforward.

This is a behind-the-screen program showing you the signature Drop Cap Design™ process for creating captivating a brand identity. It’s a do-it-like-a-pro approach that breaks down the branding process into easy-to-follow and clear steps that will put you back in the editor’s chair so that you can begin promoting and building your business.

I'll share stories from our clients, lessons from building Drop Cap Design™, and industry secrets that will dispel the idea that your brand isn't yours to build. I want you to leave this program feeling inspired, confident, and in the driver's seat of your business - because YOU'RE the editor. And you can do this.

A side hustle that will help you leave your corporate job.

A refreshed look for your brand to attract new, and better, clients.

Branding services to compliment your web design business.

The kind of brand you’ve been dreaming about for so long, and finally feel excited to share!

If you want this to be the year that you *finally* launch:

ENROLL NOW

THE DCD GUARANTEE

I know… it’s a risk. But we’re in this together. So we'll give you two full weeks to try it out. If after two weeks, you’ve completed all the steps and still can't figure out how to build a brand that suits your business, we’ll refund every last penny. All you have to do is jump on a call and let us know how we can improve the program in the future.

money back guarantee

100%

WANT A BEHIND-THE-SCREEN LOOK INSIDE?

Take a look inside The Brand Edit®

This      for you if:

You have a business you want to launch.

You just want to cross branding off your to-do list but have no interest in being part of the process of creating it.

You enjoy the creative process and building something you can call your own.

You're not entirely sure what your business is or if you want to start one.

You want to stand out and be original

It's probably        for you if...

You would rather follow trends than set them.

not

is

I want to learn how to create my own brand identity AND run a brand design business.

select the brand edit® EXPERIENCE that works BEST for you:

I just want to learn how to create my own brand identity.

THE BRAND EDIT®

LOOKING FOR THE BRAND BUSINESS ON IT'S OWN?
OR NOT SURE HOW TO CHOOSE? GET IN TOUCH

BRAND BUNDLE

How long do I have to decide if I want to join this program?

Because we focus such dedicated time to each cohort, we will only open doors to The Brand Edit™ a couple of times a year during the annual Brand Summit. Doors will be closed on Jan 28, 2026 at midnight CST.

Frequently Asked Questions

I’ve already spent so much money ON COURSES, what if this doesn’t work?

We know it’s a risk, and when you’re so burned out from trying every template and program, it’s scary to continue to invest. But that’s why we offer our DCD guarantee. If this program doesn’t give you the confidence, clarity, and direction that you’ve been looking for - you can get back every single penny.

I’m not a designer, can I really style my brand?

You don’t need to be a designer to build (or style) a brand. This is not a course for designers or intended to turn you into a designer (but you'll probably be tempted when you see how much fun it is!) It’s a course about teaching you how to become the editor of your brand, so that every touchpoint you have with your customer adds to their overall experience with your business and you’re in control over how your business is perceived. The fact that you’ll also learn how to style your brand, and become familiar with good design in the process, is truly icing on the cake.

I’m pressed for time, how long will this course take?

I’ve broken the program into six chapters that you’ll be able to complete (alongside your business) as quickly as you'd like. While some sections may require more of your time than others based on your existing skill set, I’ve intended for the course materials to take 3 hours each week to allow you to launch in 30 days.

How long will I have access to the course and all the materials?

The course content will be available in its entirety as soon as you are in the program, and your access to course materials will be available for the entire lifetime of the course. If at any point in the future we decide to archive this program, you will have ample notice and the ability to download and store course materials for future reference.

I know you have big dreams, and you believe in the potential of your brand. I'm so excited to share this process and walk you through branding so that you can go into the world with confidence! But if you still have questions, I'll be happy to answer them. Simply send me a DM on Instagram and let’s chat!

JOIN THE BRAND EDIT