TELL ME MORE

WHAT WOULD YOU DO IF

YOU WERE                 OF YOUR BRAND?

proud

Would you finally start that podcast or launch a course?
Would you confidently attract ideal clients and know exactly what sets you apart, because you can finally connect with them over shared valuesand understanding why you finally charge premium prices?

That Girl Micah

“I feel proud to tell people about my business.”

Micah

My brand was feeling outdated, and the inner work I did during The Brand Edit helped me uncover what makes me unique and what my clients were really wanting to see from me. I finally created a website that’s helped me fill my calendar months in advance, and I’m actually excited to share it with people.

Turns out most of us have been getting it all wrong. Your style doesn’t come first—your story does. Figuring out what makes you unique and how your business is different from all the other businesses out there is the first step towards unlocking your brand potential and discovering your unique and captivating style.

And the process of getting there is by becoming the Editor-in-Chief of your brand.

I’D LIKE TO LET YOU IN ON A SECRET…

YOUR BRAND IS MORE THAN YOUR LOGO

(OR YOUR COLOR PALETTE… OR YOUR FONTS…)

SO, WHAT’S AN EDITOR-IN-CHIEF
GOT TO DO WITH IT?

MOST SMALL BUSINESS OWNERS SPEND A MAJORITY OF THEIR TIME TRYING TO CATCH UP

WHAT I WANT TO DO IS TEACH YOU HOW TO BECOME AN EDITOR AND FEEL CONFIDENT BUILDING YOUR OWN UNIQUE BRAND AND DEVELOP YOUR OWN UNIQUE STYLE.

EVEN IF DOWN THE ROAD YOU DECIDE TO BRING IN A FREELANCER
OR TWO TO KICK IT UP A NOTCH.

Let me guess… you've been googling again.

I get it and listen… 

Drop Cap Design crafts thoughtful, stylish, and editorial brand identities. Their own website is a masterclass in the beauty of a paired back and understated aesthetic, whilst their client projects make full use of color and pattern to add flair.

"This course gave me the courage to finally quit my job, and start my biz!"

next review

INTRODUCING

A comprehensive do-it-like-a-pro course to teach you how to create a captivating brand identity that gets people talking. Unearth your story, unlock your style, and finally build a brand like the pros, even on a startup budget.

You'll feel confident sharing your brand.

Instead of nervously launching similar products to your competitors, you’ll bravely make new waves that keep your audience captivated and wanting more.

Set trends instead of following them.

Up until now, you’ve taken other people’s solutions and tried to fit them into your story. But a good brand isn’t forced, it’s effortless because the story rings true.

Develop the skills of a seasoned editor.

You won’t fall victim to following the rules given to you by everyone else. Because you’ll learn what it means to be an icon, and how to keep the crown.

AS A BRAND EDITOR...

Instead of waiting for the next trend that *might* work, why not learn how to create the perfect style for you, and understand why it work? This way you can sustainably keep it consistent for years to come. By having your own unique branding guidelines at your fingertips, you’ll be invincible to the changing trends and stay confident no matter what shift or competitors come your way.

IN OTHER WORDS,

YOU’LL LEARN HOW TO OWN YOUR STORY AND YOUR STYLE.

Hartland Safaris

"I felt like I sat down alone in a room with my brand for a one-on-one intensive."

Traci

I absolutely loved this course! I felt like I sat down alone in a room with my brand for a one-on-one intensive asking the important, challenging questions. It helped me realize a lot about myself, what ideas no longer matter, and which are a priority. This is a beautiful experience and unfolding of discovery. This course has so much depth, and the content is so rich. The presentation as a whole is organized, pleasing to the eye, and enjoyable to follow. This came right on time, thank you for sharing your knowledge and experience!

CHAPTER BREAKDOWN

And that, my friend, is priceless.

And most importantly,

you’ve stopped feeling imposter syndrome because you love your own brand.

You’re confidently showing up online

and providing value, knowing your brand truly shines. Social media isn’t a chore anymore—turns out you actually like it now that you know your unique brand.

You understand exactly how to tell your story

and what makes your business interesting to your audience. No more guess work, no more writer’s block.

You’ve found your people.

You’re engaged with them, you consistently sell to them, and you’re pinching yourself because you didn’t know you could love your job this much.

You’re sharing your website with confidence

because you know it’s strategically tailored to you (you might even send it to your family…)

You’ve launched a brand you’re truly proud of

just imagine

and now you get to build the business.

We’ll create the foundation for your brand—
a compelling story that strategically positions your business to stand out.

story

We’ll create strong visual elements that feel uniquely yours so you can impress your audience and never feel like a copycat again.

style

Threaded throughout the program are opportunities to share your brand’s development and build audience loyalty and excitement.

SHARE

How it works

I’ve broken the program into six chapters that you’ll be able to complete (alongside your business) over the course of six weeks. Each week has prompts and storytelling opportunities so that you can share your evolving brand along the way and confidently                 

launch in 45 days!

CURIOUS WHAT A DROP CAP BRAND LOOKS LIKE?

But I’m not a designer, how do I style my own brand?

You don’t have to be a designer to build—or even style—you brand. You know what you like when you see it, and I’ll be showing you how to look for the right things. Branding isn’t about being a logo designer, it’s about learning how to tell a story from beginning to end.

Instead of spinning your wheels trying to stay on top of fickle trends, become the Editor your business needs you to be. We’re taking lessons in storytelling and styling to create an iconic identity for your business to flourish. It’s time to stand out.

$10k

average cost of our
custom brands

200+

number of brands
our studio has launched

12-18 wks

average timeline for a
custom branding project

6-8 wks

average length of wait time
to get started with our studio

Instead of waiting 4 months and spending over $10,000 to launch your brand,
I’ll share all my secrets and show you how to do it yourself in 45 days.

Hartland Safaris

"Honestly, this course has changed everything for me."

Georgie

When I first decided to join The Brand Edit, I was at the beginning stages of a rebrand for my business. I knew I wanted to change my business and what it was about, but I had no idea what I was going to transition into and in my mind, it was all one big mess filled with so much confusion. Honestly, this course has changed everything for me. The questions in the workbook helped me profoundly to create the basis of my new brand, what I am going to offer, what I stand for, and even my mission—and the list goes on. This has without a doubt been one of the best investments I have ever made and I really just want you to know how grateful I am for you and your work. Thank you so much!!!!!

DID SOMEONE SAY...            

bonus?

THE ART OF ARCHETYPES

Memorable stories follow similar themes from the human experience, and brand storytelling is no different. In this bonus, you’ll learn about the key archetypal frameworks of storytelling and how to identify the one your brand most resembles. This will be key in creating content and campaigns that speak directly to your customer’s pain pints and transformation journey.

a $427 value

PSYCHOLOGY OF COLOR

Did you know that your brain makes mental associations to different colors? And that the colors you choose for your brand can actually tell their OWN story? In this bonus, I’ll walk you through the psychology of color so that you can choose a palette that best supports your brand story. This way, your colors will work with your strategy, instead of against it.

a $657 value

ENNEAGRAM FOR ENTREPRENEURS

Sure, you can learn about your customer, and even find your brand’s archetypal style. But learning about who you are as an entrepreneur? This information is invaluable. This bonus walks you through the popular Enneagram personality model that will help you learn more about your personality, how you handle stress, what motivates you, and… tips for completing this course!

a $997 value

1:1 Brand Review with Kadie

If you choose to pay-in-full, you’ll receive a private review with Kadie prior to launching your new brand. Instead of nervously releasing your new identity, get a professional opinion, and some helpful feedback, first. During your 45-minute 1:1 Editorial Review, you’ll have an opportunity to share your brand guidelines, ask questions, and receive an itemized list of specific suggestions to enhance your brand and refine your style prior to your big reveal.

a $450 value

JOIN THE BRAND EDIT

BONUS NO. 1

BONUS NO. 2

BONUS NO. 3

PAY-IN-FULL BONUS

Mudtown Pottery

“I became sought-after by my ideal customers.”

Beth

I was spending so much time chasing every idea I had for my business, not realizing that it was actually hurting my brand. The Brand Edit helped me realize what sets me apart, and this holiday season I was sought out specifically at two different art shows for my unique style and products.

You have an online business (or plans to start one!) and know it has massive potential, but building the brand has been harder than you thought. There’s just so many options, and you don’t know where to start.

THIS PROGRAM IS PERFECT FOR YOU IF...

JOIN THE BRAND EDIT

You’re not a professional designer, and don’t have plans to become one, but you do love good design. You know what you like and want your brand’s style and experience to be a major focus of your business.

You want to have real impact and create a brand that inspires you, your audience, and your (one day!) team. You love having a plan, and the idea of having your own strategic guidelines for growth makes you feel like a legit entrepreneur.

You’re tired of buying endless templates trying to piece together a brand without a clear strategy or idea of what you’re trying to do with them. It’s just adding to the visual clutter and chaos of your DIY, unfinished brand.

Since starting my branding studio in 2014, I’ve walked alongside hundreds of creative business owners hoping to launch their idea into the world, live a life free from corporate structure, and reach the elusive idea of online success.

but nowI know how to help!

As a fresh designer in a new big city recovering from an economic crash, I was fully immersed in a world of entrepreneurs and unemployed creatives. Instead of being scared, I felt the buzz of potential. I wanted the world to know about the amazing things my friends were creating. I wanted to get in the game, and was determined to figure out how to make it on my own.

And now, I want to pass along the process I’ve perfected. I want to show you how to create a powerful brand identity of your own! I’m so excited to share this process with you, so that you can feel confident sharing your talents with the world. You deserve to be seen :)

THIS PROGRAM IS THE FIRST TIME I'M SHARING OUR SIGNATURE PROCESS.

After designing and building over 200 unique brand identities and refining a signature process after nearly a decade in the branding space, I’m finally sharing my secrets.

The branding process doesn't need to be so secretive and complex - it's actually fairly straightforward.

This is a behind-the-screen program showing you the signature Drop Cap Design™ process for creating captivating a brand identity. It’s a do-it-like-a-pro approach that breaks down the branding process into easy-to-follow and clear steps that will put you back in the editor’s chair so that you can begin promoting and building your business.

I'll share stories from our clients, lessons from building Drop Cap Design™, and industry secrets that will dispel the idea that your brand isn't yours to build. I want you to leave this program feeling inspired, confident, and in the driver's seat of your business - because YOU'RE the editor. And you can do this.

Follow along with a proven, proprietary process that actually works.

develop a unique style that will blow your idea audience away

Find a community that will support you as your brand grows.

Build a strategic plan that you will reference for years to come.

THIS PROGRAM INCLUDES EVERYTHING YOU NEED TO BUILD A BRAND STORY & ESTABLISH YOUR UNIQUE STYLE.

You’ll walk away from this course with a fully complete, strategic, and beautifully organized Brand Guide, one part story and one part style. This guide will be your go-to brand asset for everything you produce - from your social media posts to your emails, your website to your product packaging. Not only will you have the guide, but the training and tools to know how to use it, and use it well.

A side hustle that will help you leave your corporate job.

A refreshed look for your brand to attract new, and better, clients.

A new look for your brand that matches where you want to see it go.

The business you’ve been dreaming about for so long, and finally feel excited to share!

If you want this to be the year that you *finally* launch:

JOIN THE BRAND EDIT

THE DCD GUARANTEE

I know… it’s a risk. But we’re in this together. So we'll give you two full weeks to try it out. If after two weeks, you’ve completed all the steps and still aren’t happy with the end result, we’ll refund every last penny. All you have to do is jump on a call and let us know how we can improve the program in the future.

money back guarantee

100%

This      for you if:

You have a business you want to launch.

You just want to cross branding off your to-do list but have no interest in being part of the process of creating it.

you enjoy the creative process and building something you can call your own.

you're not entirely sure what your business is

you want to stand out and be original

It's probably        for you if...

you would rather follow trends than set them

not

is

Let's do this thing.

SO WHAT ARE YOU WAITING FOR?

How long do I have to decide if I want to join this program?

Because we focus such dedicated time to each cohort, we will only open doors to The Brand Edit™ once a year during the annual Brand Summit. Doors will be closed on December 21, 2022 at 11:59 PM.

Frequently Asked Questions

I’ve already spent so much money trying to create a brand, what if this doesn’t work?

We know it’s a risk, and when you’re so burned out from trying every template and trend, it’s scary to continue to invest. But that’s why we offer our DCD guarantee. If this program doesn’t give you the confidence, clarity, and direction that you’ve been looking for - you can get back every single penny.

I’m not a designer, can I really style my brand?

You don’t need to be a designer to build (or style) a brand. This is not a course for designers or intended to turn you into a designer, it’s a course about teaching you how to become the editor of your brand, so that every touchpoint you have with your customer adds to their overall experience with your business and you’re in control over how your business is perceived. The fact that you’ll also learn how to style your brand, and become familiar with good design in the process, is truly icing on the cake.

I’m pressed for time, how long will this course take?

I’ve broken the program into six chapters that you’ll be able to complete (alongside your business) over the course of six weeks. While some sections may require more of your time than others based on your existing skill set, I’ve intended for the course materials to take 3-4 hours each week.

I feel so intimidated, will I have support along the way?

Our course community is an exclusive and supportive community for all active and alumni members of The Brand Edit ™ to share ideas and get feedback along the way. Who knows, you might meet your dream business network along the way!

How long will I have access to the course and all the materials?

The course content will be available in its entirety as soon as you are in the program, and your access to course materials will be available for the entire lifetime of the course. If at any point in the future we decide to archive this program, you will have ample notice and the ability to download and store course materials for future reference.

JOIN THE WAITLIST

I know you have big dreams, and you believe in the potential of your brand. I'm so excited to share this process and walk you through branding so that you can go into the world with confidence! But if you still have questions, I'll be happy to answer them. Simply send me a DM on Instagram and let’s chat!