tailored, sharp, & sophisticated.
The PERSONALITY
YOUR SOURCE FOR A CREATIVE EXPERIENCE THAT IS ALWAYS
WWW.THECOLLECTIVESOURCECO.COM
When Katie first came to the studio, she had been a freelance writer for a few years and experienced a lot of success writing for small brands, but realized a bigger vision. When she brought on her first copywriter, she saw an opportunity to take her humble freelancing business and turn it into a digital agency that sourced the best talent in freelance writers and matched them with brands who are doing amazing things in the digital space.
We wanted this new brand to feel highly editorial, fresh and sophisticated, and have the intense energy of a newsroom. The Collective Source operates like a combination of fast-paced journalism and rich editorial storytelling. Their digital team of writers thrive off of well-organized folders, aggressive deadlines, creative ownership, and a glass of Cab at the end of a productive workday, and we wanted the full brand to reflect that.
ART DIRECTION
URBAN NEUTRAL // EDITORIAL EDGE // TAILORED SIGNATURE // LUXURY // SOPHISTICATED PERSONAL // CONFIDENT
Our original inspiration pulled from Katie’s Southern roots, and while we wanted it to have a slightly sassy, edgy personality, we still aimed to maintain a sophisticated, big-city look and feel. We leaned into the warmth of Southern hospitality and the ambition and pace of New York. We were heavily inspired by the newsroom and fashion magazines, and wanted a layered, exciting, recognizable look to the brand that serves as a digital beacon to the writing community.
The logo palette that we created had the tailored look that Katie was looking for with this brand, and felt classic while also having a little edge. We worked with a custom S that was reminiscent of an editor’s signature but also highlighted the importance of each word in the brand name - collective (group of writers) + source (one place to go for all writing needs) and created many different applications of this concept to give her the most flexibility.
LOCATION: LIVINGSTON, MT
INDUSTRY: COPYWRITING & CREATIVE SERVICES
SCOPE OF WORK
BRAND IDENTITY, BRAND PATTERNS, LAUNCH DESIGN, WEB DESIGN AND DEVELOPMENT
We built upon the logo palette with a library of brand patterns and textures that played into the idea of the newsroom and also her urban inspiration. The inky marble textures give her brand a luxury finish, while the overlapped typeset newspaper pattern gives her content a layered, editorial, news-clipping aesthetic. We knew that these patterns would compliment her brand photography in a way that gives her flexibility in her marketing materials and added to the overall experience of the brand.
Since launching The Collective Source, we’ve extended the brand online with a digital home base and website for the agency and assisted Katie as she’s rolled out the brand and begun curating her founding collective of writers. It’s been a joy to watch this company thrive and create opportunities for writers all over the country and inspire other creative service providers to think bigger.
CREDITS
PHOTOGRAPHY: LEXI ARIELLE
LAUNCHED 2021 / @THECOLLECTIVESOURCECO
WHO TRUST US
Before starting this branding project, I was feeling so uninspired and frustrated because I had such a vision but couldn't figure out how to display it. This new identity really gave me permission to show up as the CEO I wanted to become and the response from our clients has reflected that. Our past clients say our new look represents us so well and aligns so perfectly with who we are and how we serve. And our new inquiries treat us with a level of respect and sophistication that we weren't receiving before.
- KATIE DYAL, THE COLLECTIVE SOURCE
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AS THE EXPERTS AND KNOW THAT WE DELIVER ON WHAT WE DISPLAY.
SINCE LAUNCHING, WE'VE ATTRACTED
OUR BRANDING SERVICES
STRATEGIC, STYLISH, CUSTOM
We don’t just create logos, we develop storytelling frameworks — an anchor that allows you to connect with your audience and be recognizable to them online. From this holistic approach, you’ll have more than a style guide at the end of your project, you’ll have an empire ready to disrupt your industry.
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