Side Car Club
Side Car Club arrived with a premise as elegant as it was simple: the thrill of driving the world’s most coveted cars, untethered from the weight of owning them. With a flagship location in Colleyville, Texas, the club gives its members rotating access to a curated fleet of rare, high-end, and iconic vehicles, then surrounds that access with everything ownership never includes. A private clubhouse for working, socializing, and slowing down. A cigar lounge stocked with top-shelf bourbon. Curated drives and member-only events. The founders described it best when they called it a “country club for people who would rather bond over the open road than the back nine,” a place built not around horsepower alone, but around craftsmanship, performance, and good company.
The members Side Car Club set out to attract are not casual car people. They are executives, entrepreneurs, collectors, and connoisseurs—high earners who already own at least one luxury vehicle and who navigate the world through brands like Porsche, Rolex, and Ralph Lauren. What they crave isn’t another asset to maintain, insure, and store; it’s access, exclusivity, and belonging.
Logo Suite
The Challenge
For Side Car Club, we built a complete visual identity from the ground up—a primary logo and a full suite of supporting marks, including a monogram, a badge, a crest, and a stacked typelock, all anchored by an “old money” palette of laurel green, brass, and chestnut. The brand needed to work everywhere their members would encounter it: embossed into leather, stamped in wax, etched onto a clubhouse door, and worn comfortably on a cocktail napkin. The biggest challenge during this process was leaning into the automotive world without ever looking like it. The client was emphatic on this point—Side Car Club could never read as a dealership or a gearhead garage, and the obvious moves (checkered flags, chrome, speed lines, anything that smelled of a showroom) would have instantly cheapened a brand built on understated, generational luxury. By keeping the references oblique—the heritage of European motoring, the ritual of the cigar lounge, the quiet confidence of a country club—and disciplining ourselves to a refined, restrained palette and timeless serif typography, we used the car culture as an undercurrent rather than a headline. The end result? A brand that feels less like a car club and more like an institution—exclusive, design-forward, and entirely at home in the company of Soho House and Club 33.
Art Direction
old money club // sophisticated luxury // exceptional craftsmanship // exclusive access // understated sophistication // timeless luxury // refined // masculine
Our inspiration for the visual brand came from the world of “old money” filtered through three guiding themes: the heritage legacy of European motoring, the refined social ritual of the cigar lounge, and the precision of luxury craftsmanship. We wanted the brand to feel warm, tactile, and deeply confident, with room for the indulgent, slow-paced atmosphere of a private lounge, without ever tipping into anything flashy or showroom-bright. The end result was a timeless brand that blends the prestige of European heritage with personable, organic details—embossed leather, gold foil, and a wax-sealed envelope. The logo system is anchored by an interlocking “SC” monogram, framed within a refined rectangular border that gives the mark the authority of an estate crest or calling card. We built out a full family of marks—the primary logo, a stacked typelock, a circular badge, and an ornate flagship Colleyville crest—so the brand could move fluidly from a clubhouse door to a social avatar to a wax seal without ever losing its presence. The palette pairs a deep laurel green with warm metallics, brass and chestnut, grounded by creme, parchment, and linen neutrals and anchored by obsidian and shadow black. The warmth of the brass and chestnut gives the laurel green its richness, while the soft neutrals keep everything warm and inviting.
The Identity
a members-only world of rare cars, low-lit lounges, and quiet luxury, built for people who would rather belong to something rare than simply own something expensive
In Colleyville, Texas, Side Car Club reimagines what it means to live for the drive, trading the burdens of ownership for the privileges of access. Members enjoy a rotating fleet of high-end, rare, and iconic vehicles alongside the kind of world that ownership alone could never provide: a private clubhouse for working and socializing, a cigar lounge stocked with top-shelf bourbon, curated drives, member-only events, and bookable spaces for everything from a quiet afternoon to a private gathering. It’s an experience designed for executives, entrepreneurs, collectors, and connoisseurs—people who value access over ownership, exclusivity over excess, and connection over crowds. With memberships intentionally capped to preserve the feeling of belonging to something rare, the club takes its cues from institutions like Soho House, Club 33, and Yacht Club de Monaco: refined, business-savvy, and excellent in every detail. The ambition is national, and eventually global—to bring the Side Car experience to enthusiasts everywhere, but the spirit stays the same at every turn: elite and built around the simple, enduring thrill of the drive. From the wax-sealed welcome to the last pour in the lounge, Side Car Club isn’t selling cars, it’s offering a lifestyle worth bragging about, and we can’t wait to see where the brand goes next.
LAUNCHED 2025 / @SIDECARCLUB
“First impressions are so important and for Side Car Club we’ve had nothing but a positive response to our branding.”
We can’t say enough good things about Drop Cap. The team at Drop Cap was amazing to work with and they completely captured the essence of the Side Car Club brand. They took our vision and brought it to life. Drop Cap is the best. 10/10.
OLIVIA BOYD
Side Car Club
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