The hardest brand we ever built was our own.
So we did something we've never done. We documented all of it.
We've launched 200+ identities since 2014. We have a trademarked process, and we've taught it to 130+ students across four rounds of The Brand Edit. And when it came time to rebrand ourselves, we hit every wall we've ever watched a client hit.
Behind the Brand is the part of the work nobody shows you, because it's the part that's supposed to stay private.
Since starting my branding studio in 2014, I’ve walked alongside hundreds of creative business owners hoping to launch their idea into the world, live a life free from corporate structure, and reach the elusive idea of online success.
You've been studying the wrong part of the process.
Branding is a series of conversations. The real work happens in the decisions you never see behind closed doors, in testimonials and client feedback, and in the comments as a community comes together.
Behind the Brand hands you the conversations and let's you witness everything unfold in real time. You'll watch a studio that does this professionally apply its own method to its own identity, with all the friction left in. Because the goal isn't to make you admire our brand.
It's to show you how we do it, so you can do it for yourself.
YOU'VE SEEN THE BEAUTIFUL PINTEREST GRAPHICS, THE STUNNING PACKAGING AND EFFORTLESS WEBSITE, BUT THAT'S NOT HOW YOU BUILD A BRAND.
our Brand Edit students
We created this docuseries for...
those who have followed The Sunday Edition for a while
creative business owners and web designers
We built Behind the Brand to follow the exact six-chapter spine of The Brand Edit® so as you watch us rebrand ourselves, you're also seeing precisely how the program works, and has worked for hundreds of our students.
INSIDE OUR DOCUSERIES
Behind the Brand
See the wrong turns, not just the right ones
You'll see the paths not taken, the bad ideas, and all the times we had to re-evaluate and fix or push back on things that weren't working.
Leave with a roadmap for your own brand
The next time you face the blank page, you've already watched someone walk down the whole road.
Eavesdrop on our conversations
See our real message threads, brainstorming calls, and creative reviews, annotated so you understand why each turn was taken.
Watch our method in action
See how the exact framework from The Brand Edit® is applied live to our rebrand, chapter by chapter.
A brand is never built by just one person.
academy director
Helen
The myth of the lone creative genius is just that—a myth. Here's who you'll actually see in our room:
founder & creative director
Kadie
senior designer
Nicole
agency director
Andara
The branding industry runs on an undercurrent of gatekeeping. The process stays just slightly mysterious, the prices stay high for the lucky few, and creative business owners are left believing they could never do this themselves—or even understand what makes it work well.
We don't believe in that.
We think the most generous thing a studio can do is show its work, fully and completely. Not the flashy portfolio graphics, but the true version so the next person navigating their own identity feels less alone and more capable of producing something they love
This is the version of the industry we want to build: less mystique, more honesty so we can all create better and more beautiful brands.
Why we're opening our doors:
