Would you start that podcast or launch a Substack? Would you confidently attract ideal clients and charge premium prices that would allow you to breathe a little easier? Would you finally feel confident and clear enough to create content online that would help you increase your reach and visibility?
if you were actually proud of your brand?
What would you do in your business
BUT INSTEAD...
You’ve launched a business you’re truly proud of
just imagine
and now you get to build the brand.
But I’m not a designer...
How do I style my own brand?
You don’t have to be a designer to build—or even style—your own brand. You know what you like when you see it, and I’ll be showing you how to look for the right things. Branding isn’t about being a logo designer, it’s about learning how to tell a story from beginning to end.
Instead of spinning your wheels trying to stay on top of fickle trends, become the Editor your business needs you to be. We’re talking lessons in storytelling and styling to create an iconic identity for your business to flourish.
Turns out most of us have been getting it all wrong. Your style doesn’t come first—your story does. Figuring out what makes you unique and how your business is different from all the other businesses out there is the first step towards unlocking your brand potential and discovering your unique and captivating style.
And the process of getting there is by becoming the Editor-in-Chief of your brand.
I’D LIKE TO LET YOU IN ON A SECRET…
Your brand is more than your logo.
(OR YOUR COLOR PALETTE… OR YOUR FONTS…)
from our
Words Editors
Trilce Ruiz
Kathy Chaurasiya
Valerie Jeannis
"I'm so overwhelmed with gratitude that I had to step away from dinner with my family to write you this note."
Starting a business is hard & I NEVER would have thought of these ideas on my own…but they’re a PERFECT fit for my brand! I’m so damn proud!!
"This experience was a phenomenal investment—not just in my business, but in myself and my vision."
Going through The Brand Edit gave me clarity on what I want, the vocabulary to communicate it, and the discernment to know which pieces I can handle myself and which I should outsource.
Inside The Brand Edit, I built my foundation and gathered the pieces. I learned to express myself through my brand, clearly and meaningfully. This was not superficial work and this program required deep work.
"My brand feels like me, and that changes everything."
Even if you were to pay a top-of-the-line designer to create the most high-end, luxury brand for your business, there are so many other things that are developing a story about your business in your customer (and potential customer)’s minds. With every single piece of content you choose to put out there to market your business, you're sending a message. You want to be crystal clear on how you’re driving that story so that your brand’s reputation aligns with your business values and what you stand for as an entrepreneur.
No matter who you hire or how online trends change, YOU drive your brand.
You decide what stays and what goes. Because no one, and I mean no one, understands
the soul of your business or the desires of your customer quite like you.
You need to be the Editor-in-Chief of your OWN brand.
hell yeah!
You'll feel confident sharing your brand.
Instead of nervously launching similar products to your competitors, you’ll bravely make new waves that keep your audience captivated and wanting more.
Set trends instead of following them.
Up until now, you’ve taken other people’s solutions and tried to fit them into your story. But a good brand isn’t forced, it’s effortless because the story rings true.
Develop the skills of a seasoned editor.
You won’t fall victim to following the rules given to you by everyone else. Why? Because you’ll learn what it means to be an icon, and how to keep your audience hanging on your every last word.
AS A BRAND EDITOR...
Instead of waiting for the next trend that *might* work, why not learn how to create the perfect style for you, and understand the reason it works? This way you can sustainably keep it consistent for years to come. By having your own unique branding guidelines at your fingertips, you’ll be invincible to the changing trends and stay confident no matter what shift or competitors come your way.
IN OTHER WORDS,
You'll learn how to own your story and your style.
$10k+
custom brands
200+
our studio has launched
8-10 wks
custom branding project
6-12 wks
And that, my friend, is priceless.
And most importantly,
stop feeling imposter syndrome because you love your own brand.
Confidently show up online
and provide real value, knowing your brand truly shines. Social media isn’t a chore anymore—turns out you actually like it now that you know your unique brand story.
Understand exactly how to tell your story
and what makes your business interesting to your audience. No more guess work, no more writer’s block.
Find your people
engage with them and consistently sell to them, pinching yourself because you didn’t know you could love your job this much.
Share your website with confidence
because you know it’s strategically tailored designed to suit you (you might even send it to your family…)
Instead of waiting 5 to 6 months and spending over $10,000 to launch your brand, I’ll share all my secrets and show you how to do it yourself. You'll access it all immediately so that you can...
INTRODUCING
A comprehensive do-it-like-a-pro course to teach you how to create a captivating brand identity that gets people talking. Unearth your story, unlock your style, and finally build a brand like the pros, even on a startup budget.
The Brand Edit Curriculum Overview
Cultivate the Editor’s Mindset and strategically unearth your unique style, all while familiarizing yourself with the world of branding.
Becoming the Editor
Carefully analyze your brand research and develop the key components of your story, which will become the strategy for your brand moving forward
The Art of Story
Having a brand story is just part of the equation, now you need to know how to market and share it in a way that will stick in your customer's mind.
The Impact of Story
Learn how to turn your curated inspiration into a unique look for your brand, no design experience required.
The Elements of Design
From brand photoshoots to website design, patterns and emails signatures, you'll build out the full visual experience of your brand with ease.
The Elements of Identity
Create a launch strategy that builds the right kind of hype to ensure a wildly successful brand reveal.
The Brand Launch
- A seven step framework to launch your brand effortlessly, templates and planning guides included.
- Six strategic ideas for getting the word out about your new brand, beyond friends and family.
- Four steps to engage your audience post-launch, including a welcome funnel that converts traffic to clients right from the start.
- Three key mindsets that every story-driven brand and successful entrepreneur adopts to see massive impact and influence online.
- Seven steps to evaluating your brand so that you can unlock what makes you unique and become a brand leader.
- Our trademarked system for creating a brand that not only breaks the visual trends, but creates a story-driven framework for you to continuously build your brand over time.
- The Eight Elements of Brand Story that compels the right audience to listen up.
- A 3-Step Framework for writing your heart statement (our version of a mission statement!)
- 3 reasons your brand story isn't getting clients, and how to fix them to attract the perfect clientele.
- Finding your brand specialty that allows you to effortlessly find a niche market and become their go-to expert.
- Our step-by-step process for mapping out the customer journey and using archetypes to build your brand with your customer in mind.
- How to identify and build strong marketing pillars that tell your story for you so you never feel at a loss for what to post.
- How to create a logo without becoming a full-blow graphic designer. No, I'm serious. It's step-by-step. With templates.
- How to find your brand's unique color season and use color psychology to build a palette that perfectly suits your brand and compels your customer to buy.
- A step-by-step system for picking fonts so that your story is shared in style, every time.
- Step-by-step how to plan, prepare, and art direct the perfect brand photoshoot to showcase your business in style.
- Understand when and how to add brand fonts, illustrations, icons, and more as you build out your brand's visual library.
- Our go-to framework for selecting website templates and planning out the build of your brand's digital home base.
- Email signatures, business cards, and all the little moments that give a brand a full-blown experience your clients will love.
Create a launch strategy that builds the right kind of hype to ensure a wildly successful brand reveal.
The Brand Launch
A seven step framework to launch your brand effortlessly, templates and planning guides included.
Six strategic ideas for getting the word out about your new brand, beyond friends and family.
Four steps to engage your audience post-launch, including a welcome funnel that converts traffic to clients right from the start.
Did someone say...
bonus?
The Email List
Memorable stories follow similar themes from the human experience, and brand storytelling is no different. In this bonus, you’ll learn about the key archetypal frameworks of storytelling and how to identify the one your brand most resembles. This will be key in creating content and campaigns that speak directly to your customer’s pain pints and transformation journey.
a $227 value
Don't launch your brand to an empty room. The Email List bonus walks you through creating a lead magnet and email marketing platforms so that you can start building a list for your brand from the moment you hit *publish.*
a $357 value
BONUS NO. 3
BONUS NO. 2
Did you know that your brain makes mental associations to different colors? And that the colors you choose for your brand can actually tell their OWN story? In this bonus, I’ll walk you through the psychology of color so that you can choose a palette that best supports your brand story. This way, your colors will work with your strategy, instead of against it.
a $557 value
The Art of Archetypes
BONUS NO. 1
Psychology of Color
I feel proud to tell people about my business.
My brand was feeling outdated, and the inner work I did during The Brand Edit helped me uncover what makes me unique and what my clients were really wanting to see from me. I finally created a brand that’s helped me fill my calendar months in advance, and I’m actually excited to share it with people.
MICAH THORNTON
That Girl Micah
Honestly, this course has changed everything for me.
My brand was feeling outdated, and the inner work I did during The Brand Edit helped me uncover what makes me unique and what my clients were really wanting to see from me. I finally created a brand that’s helped me fill my calendar months in advance, and I’m actually excited to share it with people.
Georgie Maroudas
I became sought-after by my ideal customers.
I was spending so much time chasing every idea I had for my business, not realizing that it was actually hurting my brand. The Brand Edit helped me realize what sets me apart, and this holiday season I was sought out specifically at two different art shows for my unique style and products.
BETH SMITH
Mudtown Pottery
Take a look at what our students are launching!
We’ll create the foundation for your brand—a compelling story that strategically positions your business to stand out.
Story
We’ll create strong visual elements that feel uniquely yours so you can impress your audience and never feel like a copycat again.
Style
Threaded throughout the program are opportunities to share your brand’s development and build audience excitement.
Share
How it works
I’ve broken the program into six chapters that you’ll be able to complete (alongside your business) with full access IMMEDIATELY. Each chapter has prompts and storytelling opportunities so that you can share your evolving brand along the way and confidently
launch your brand!
Curious what a Drop Cap Design brand looks like?
Library of Brands
Few Made Jewelry
E-COMMERCE
Lexie Hand
WEDDING PHOTOGRAPHER
Eikehof Guest Farms
HOSPITALITY
Copy Uncorked
COPYWRITING SERVICES
Moderne Press
PR SERVICES
Meshali
PERSONAL BRAND
but nowI know how to help!
As a fresh designer in a new big city recovering from an economic crash, I was fully immersed in a world of entrepreneurs and unemployed creatives. Instead of being scared, I felt the buzz of potential. I wanted the world to know about the amazing things my friends were creating. I wanted to get in the game, and was determined to figure out how to make it on my own.
And now, I want to pass along the process I’ve perfected. I want to show you how to create a powerful brand identity of your own! I’m so excited to share this process with you, so that you can feel confident sharing your talents with the world. You deserve to be seen :)
You want to have real impact and create a brand that inspires you, your audience, and your (one day!) team. You love having a plan, and the idea of having your own strategic guidelines for growth makes you feel like a legit entrepreneur.
You wouldn't necessarily call yourself a brand designer (yet!), but you love good design. You know what you like and want your brand’s style and experience to be a major focus of your business.
You know that if you could just understand the branding process for yourself once-and-for-all, you might even be able to help your clients with it. Sure you want to be a brand designer? Check out the Studio Edit® my mastermind for designers.
You have an online business (or plans to start one!) and know it has massive potential, but building the brand has been harder than you thought. There’s just so many options, and you don’t know where to start.
This program includes everything you need to build a brand story & establish your unique style.
You’ll walk away from this course with a fully complete, strategic, and beautifully organized Brand Guide, one part story and one part style. This guide will be your go-to brand asset for everything you produce - from your social media posts to your emails, your website to your product packaging. It'll also help you start getting GREAT outputs from AI, instead of content that's "quietly ;)" generic &mediocre. Not only will you have the guide, but you'll get the training and tools to know how to use it, and use it well.
NOW YOU CAN ALSO JOIN
Learn how to take clients through the branding process using our methodology and build a thriving, successful brand design business.
The Studio Edit
Find out more about The Studio Edit
- Learn How to Run Discovery Sessions that Go Beyond Surface-Level Questions
- Facilitating Conversations Around Art, Style, and Creative Direction
- Getting Client Buy-in Along the Way & Handling Negative Feedback
- Making the Process Tangible: scripts, examples, and client-friendly ROI language to keep you confidently in the driver’s seat the entire time
- Discover the Client Archetypes & How to Manage Them
The Client Relationship
Learn how to confidently lead clients through a clear, trust-building process—so every step of your branding projects feels collaborative and professional, while ensuring you have everything you need to succeed, leaving clients eager to share your name and bring the next dream project your way.
- Becoming a Creative Strategist and the Art of Brand Strategy and Creative Direction
- Setting Up Design Files, Coming Up with Logo Concepts, and Presenting Logo Designs
- Building a High-Level Brand Standards Manual and Setting Your Client Up for Ongoing Success
- Photoshoots, Messaging Guides, and Collaborating with Creative Partners on High Level Branding Projects
The Creative Process
Together, we'll walk through every step of the branding process from the perspective of the client experience and I'll show you how to walk someone else through a professional branding experience from beginning to end.
- The Foundations of Design and Rules of Style
- A Behind-the-Scenes Glimpse into Creative Reviews, Feedback, and Design Refinements from Drop Cap Design®
- Creative Projects, Presentations, and Live Critiques
- Evaluating Your Design Work and Improving Your Technical Design Skills
- Resources and Trainings on Design as a Self-Taught Designer
Elements of Design
In this module, I will give you the years of design principles and understanding you would receive at a formal university. You'll understand the difference between good and bad design so that you can confidently improve your design skills and grow in your career as a professional brand designer.
- Developing an Eye for Good Design and Creative Expression
- Tools and Routines for Top Performing Professional Creatives
- The Framework of Passion Projects and Convert into Client Opportunities
- Branding Yourself as a Creative and Brand Designer
- Building Confidence in Your Design Perspective and Forming Opinions on Branding
Develop Your Signature Style
Going beyond the technical skills and understanding of graphic design principles, in this module you'll discover your own unique style as a designer and how to position yourself within the industry to stand out and attract your ideal clients.
- Joining Design Directories and Communities to Collaborate with Designers
- White Labeling and Building Experiences through Agencies
- Specialization vs Generalization and Choosing Your Designer Path
- Finding and Applying for Design Awards & Certifications
Building Design Credibility
Once you've harnished your design skills and built your process, it's time to gain credibility and recognition within the design community and branding industry as a whole. This module will walk you through the process of building a solid reputation and visibility online.
- Understand How to Price Your Services for Profitability and Positioning
- Building an Offer Ecosystem and Retaining Clients for Long-term Growth
- Increasing the Lifetime Value of New Clients
- Build Confidence in Sales Conversations and Creating Proposals that Convert
- The Drop Cap Design ROI Calculator for Maximizing the Impact of Your Client's Budget
Pitching, Pricing, and Positioning
Learn how to price your services, position your offers, and pitch your services to your ideal clientele. Not only will you learn how to market your offers, you'll gain confidence in navigating sales conversations, being able to handle objections, and understand the true ROI for your client.
- Curate your tech stack the Drop Cap way
- Software & Tools for Brand Projects (Figma, Illustrator, Canva, Notion, Google Workspace, etc.)
- Presentation Templates for Strategy, Moodboards, Logos, Guidelines
- Admin Templates (emails, proposals, invoices)
Tech Stack & Resources
Cut through the overwhelm of endless tools and set up a streamlined tech stack—so you can run branding projects smoothly, deliver with polish, and keep your creative energy focused where it matters most.
A side hustle that will help you leave your corporate job.
A refreshed look for your brand to attract new, and better, clients.
Branding services to compliment your web design business.
The kind of brand you’ve been dreaming about for so long, and finally feel excited to share!
If you want this to be the year that you *finally* launch:
I know you have big dreams, and you believe in the potential of your brand. I'm so excited to share this process and walk you through branding so that you can go into the world with confidence! But if you still have questions, I'll be happy to answer them. Simply send me a DM on Instagram and let’s chat!