BRAND BUSINESS FOUNDER'S PRICING ENDS MAY 3 • BECOME A FOUNDER TODAY!

YOU'VE ENTERED A NEW MARKET, BUT AREN'T BEING RECOGNIZED AS A KEY PLAYER.

Your proposals linger unanswered, even when your pricing is FAIR.

Leads arrive, but GO ANYWHERE.

Competitors are POPPING UP EVERY DAY.

YOU'RE ATTRACTING NEW CLIENTS AND CUSTOMERS, BUT FEW OF THEM ARE IDEAL.

Launches aren’t hitting like they used tO.

However, you're not entirely sure a full rebrand is what you need...

things could be looking better

When I see these things happen for my clients, I know that the problem isn't the business itself, it’s a lack of clarity on how to position it and create a strong brand to surround the business. What's most important here isn't to start building from scratch, but to take a creatively strategic approach for what's next.

That's why I like to isolate the most impactful part of our Brand Identity signature process:

Many founders who find themselves at this point assume the solution is more leads, to create more content, hire a bigger and better team, or invest in a shiny new website.

But starting from scratch may not be the right move.

Creative strategy allows us to take a peek under the hood, see what's actually needed, and adjust from there.
In this process, you will go through Phase 1 of our Brand Identity process and find clarity and direction on where to take your brand next, and what to focus on for maximum impact.

creative strategy.

Clarity on your voice.

Clarity on your positioning.

Clarity on your distinct place in the market.

Clarity on your creative visuals.

Creative Strategy

BECAUSE What you actually need is clarity.

That’s exactly what creative strategy delivers.
  • Signature Discovery Audit: a deep dive into your business before we meet.
  • Live 1:1 Creative Brief Presentation: a 60-minute recorded session where I present and we refine your brand roadmap together.
  • Comprehensive Creative Brief: 20+ pages documenting your creative direction, positioning, messaging angles, and visual guidelines to guide your team and designer.
  • Session Recording: yours to revisit anytime.
  • Credit Toward Identity Design: your session fee applied if you move forward with a full Brand Identity within 30 days.

**This is a consulting styling service and does not include any original logo development or brand asset deliverables.

1:1 Private Creative Strategy Call with Kadie Smith, Founder of Drop Cap Design®

Creative Strategy

This is the same refined process we use before every bigger brand identity project distilled into a single, powerful session.

Here’s what you’ll get:

It’s not just another logo design or moodboard. It’s the DNA of your business and the reputation of your brand. From here, the identity naturally emerges.

"I booked a Creative Strategy with Kadie, because I was completely at sea with a rebrand for my copywriting business.  With a few tweaks she came up with a brand vibe that's both authentic to me and something that I think will speak to potential clients. I'm amped to refresh my brand!"

Kate McDermott

She TURNED MY IDEAS INTO SOMETHING

Fabulous!

01 / 03

"I had so many ideas, and I really felt like you listened and guided me into a cohesive brand story and concept. I was pretty hesitant to start my rebrand project, but now I’m actually excited to get into it. I cannot thank you enough!"

Lauren Toomey

THIS WAS

Incredible!!

02 / 03

She has an incredible ability to understand my brand vision and bring it to life in ways I couldn’t have imagined. Kadie took my scattered thoughts and transformed them into clear, cohesive themes. Not only did she help me choose the perfect logo and website template, but she also sparked the creative direction for an upcoming photoshoot. The brand mood board she thoughtfully curated has become my visual compass, and everything she touches is infused with such purpose and beauty.

Lauren FLOWERDAY

I'm
I booked THIS!

Absolutely Thrilled

03 / 03