Your brand is often the first impression people have of your business. Long before they experience your service, meet your team, or understand your expertise, they're making assumptions based on what they see.
A COMPLETELY CUSTOM BRAND EXPERIENCE
Built from the Inside Out
unleash your creativity.
TAKE A DEEP DIVE UNLEASH THE POWER OF YOUR BRAND
Our Brand Identity process is an immersive, eight-week engagement that combines research, strategy, creative direction, and visual design to create a brand that feels unmistakably yours—one that reflects where your business is today and where it's headed next.
UNCOVER YOUR BRILLIANCE.
TRANSFORM YOUR BUSINESS.
From positioning and creative direction to the final identity, every touchpoint and asset is designed to work together with consistency.
STYLE SYSTEMS
A recognizable brand isn't created by following trends, but by translating your unique story into an identity only you could own.
designed to differentiate
We uncover what makes your business distinct before a single design decision is made, ensuring every element has purpose.
DEEP DIVE RESEARCH
Your business has evolved. Your brand should reflect the caliber, confidence, and direction of where you're headed next.
BRAND EVOLUTION
Diligent communication, consistent follow through and timeliness made the whole process really easy!
Drop Cap Design made my whole experience a dream. My deliverables were of the highest quality and always reflected exactly what I was looking for. I highly recommend the entire Drop Cap team and look forward to working with them again!
ROBIN HILL
Mountain Fresh Catering
If I could name just one thing that I love most about Drop Cap… it would their rad aesthetic!
We were at a point in our business where we really needed to step up our game digitally as we took on new clients. We’ve always considered ourselves to be really picky when it comes to our business, but I was surprised that we had so few changes to each concept they came up with. I was blown away by the end result, and we’ve had so many colleagues and clients comment on our branding and how good our website looks. I can’t wait to work with this team again!
CHAD CAUDILL
Caudill Dermatology
Six years after working with Drop Cap, and I’m still in love with my branding!
When I first reached out to Drop Cap, I was really new to the industry and I wanted a brand that would help me stand out and feel confident. They helped me so much throughout the whole process and made it fun to put together a brand that I fell in love with. I still love my logo just as much today as I did when we first created it, and after six years there still isn’t anything I’ve wanted to change. I know that Drop Cap was the best choice for me when it came to building a strong, clear, and timeless brand that’s stood by me and my business for years!
Andrea Rufener
They were so good at understanding my creative ideas and I am so excited about the final designs!
I was originally considering another design firm in town, but Drop Cap's ability to easily communicate about creative ideas and understand what I was going for made it an easy choice. The whole process was so clear and organized and made it easy to focus more on the design and less on the back and forth. Now I’m able to easily showcase my work with clients and feel so confident sharing my website!
Brooke Burnett
Muse Consultants
01/05
Every successful brand begins with extensive exploration and brand excavation. Through research, strategy, and thoughtful conversations, we uncover what makes your business distinct and identify the opportunities that will set you apart. This foundation informs every decision that follows and will completely transform the way you understand and relate to your business and recognize the potential in your brand.
Extensive Brand Research
1 week intensive
EXTENSIVE BRAND RESEARCH & ANALYSIS
02/05
Before design begins, we define the visual world your brand will inhabit. Through curated creative direction, we establish the aesthetic, tone, and atmosphere that will guide a cohesive and recognizable brand experience. This process is thorough, story-driven, and immersive—allowing you to step into the world of your brand and inhabit your new identity before the design process begins, ensuring we are aligned from the beginning.
Creative Direction
1 week intensive
COMPREHENSIVE CREATIVE STRATEGY
03/05
We translate everything we uncover into a cohesive visual identity, built from the ground up in support of your creative strategy. This process will bring your brand to life through a bespoke visual identity system. Every element is intentionally crafted to work together, creating a brand that feels distinctive, memorable, and uniquely yours.
Custom Design & Build
4 WEEKS
BRAND MOCKUPS & VISUALIZATION
LOGO CONCEPTS & DEVELOPMENT
COLOR PALETTE EXPLORATION & REFINEMENT
TYPE SYSTEMS & STANDARDS
04/05
A great brand is only valuable when it can be used with confidence. We equip you with the tools, assets, and guidance needed to implement your brand consistently across every touchpoint as your business continues to grow. This will become the bible of your brand world and a single point of reference for your company as your team and impact grow.
Brand Guidelines
2 WEEKS
ORGANIZED ASSET FOLDER & USAGE GUIDELINES
BRAND BOOK & VISUAL STANDARDS
COMMUNICATION COLLATERAL
PHOTOGRAPHY & MARKETING GUIDELINES
05/05
We are committed to not only the growth of your brand, but the success of your reveal as you step into a new chapter of business. This is where we ensure that you receive a tangible ROI from our time working together, tracking the data of your launch results and post-project growth as well and planning a coordinated launch to ensure your story reaches the right people.
Launch Strategy & Support
promotional graphics
strategic launch workshop
growth & roi tracker
interview on OUR PODCAST
When I saw the extent of what was included in my brand experience, I knew Drop Cap understood what was needed to help me make sense of the potential in my brand.
All of the designs I received were a rich blend of sophistication and warmth. I felt like my brand was being upleveled and elevated every step of the way. I barely knew what my business was or what it could become, but as soon as I saw the most beautiful logos, colors selections, and fonts I’ve ever seen, I felt so understood. I was considering a bunch of different people when looking for someone to help me build my brand, but Kadie’s sense of defining her clients is very good. I still go back and refer to her creative direction as I continue to build the business! I'm serious, it's so special to be able to receive her creativity!
LAUREN RAMSBY
My expectations were very high, and yet you delivered!
I knew that when I hired you to help me update our brand, we would end up with something that our clients would be impressed by. We needed our brand to be a statement of what we can do, and we definitely achieved that by working with you! I feel like our new brand matches exactly what I envisioned. It's hard putting your vision into words and then communicating that to someone else AND having them transplant it properly but you nailed it. To anyone thinking about working with Drop Cap, I can say that you will be working with a top-notch brand. You'll pay for the expertise but you'll have a great experience and you will LOVE the end product.
MADDIE POTEAT
I felt very 'heard' every step of the way. Kadie took such a genuine interest in my business, and it was thread throughout my entire brand!
I was feeling realy lost and unclear about ‘who’ I wanted Digital Box Designs to be. I needed clarity and direction, and Kadie helped to bring all of that to life! I truly feel like I have a brand now, and I not only enjoyed the creative process, but felt taken care of along the way. Communication was so clear, and the process was so smooth that I wouldn’t have changed a single thing. Thank you!
Ciera Krinke
I felt like my business didn't have life until I started working with Kadie and her team.
Kadie is so creative and really took the time to understand me before producing some really incredible designs! I was so excited when I saw the design of my logo mark, the image of the plant growing out of the outstretched hands felt so true to my brand. I would absolutely love to work with Drop Cap again! I tell my friends they will not regret going through this process!
BROOKE YOBO
OVER 200 BRANDS & COUNTINg
Library of Brands
Few Made Jewelry
E-COMMERCE
Lexie Hand
WEDDING PHOTOGRAPHER
Eikehof Guest Farms
HOSPITALITY
Copy Uncorked
COPYWRITING SERVICES
FIT Hughes
FITNESS & LIFESTYLE
Rae Cole Interiors
INTERIOR DESIGN
Moderne Press
PR SERVICES
Meshali
PERSONAL BRAND
Pionera Edu
Education
Philosophy of Leisure
COACHING & LIFESTYLE
We take deep pride in the brands we shape and the stories we have the privilege to tell. Our global roster of clients is creating meaningful impact across both digital landscapes and physical spaces.
Explore a selection of our recent work from our growing library of brands.