From the instant I heard about Few Made Jewelry, I was hooked. Not only are Kena’s designs handmade and stunning, but her story of becoming a jeweler spoke to my adventurous, traveling spirit. During a trip to New Zealand, she found herself standing on the edge of a precipice waiting to bungee jump and in that moment tasted the reward that comes from risk. After several years of successfully building a customer base, hosting lively trunk shows, and building her team, Kena reached out to us and Kaitlyn Parker of Copy Uncorked to take her business into its next chapter.
With this project, our goal was to capture the spirit of the brand, enhance the community component, and give the business a refined, elevated look and feel that it could grow into. We wanted the identity to surpass current design trends, disrupt the e-commerce jewelry space, and inspire the cultured, adventurous, sophisticated woman that each piece is made for. We wanted the new brand to communicate a sense of the ambition her customer is already familiar with and the calm, unhurried life of substance she’s craving.
We gravitated towards exotic textile patterns and coastal casualness, inspired by a woman-of-the-world style that speaks to the adventurous spirit living within her at any age. We wanted to pull textures and patterns found in travel experiences to add a sense of intrigue and curiosity to the brand and help it to stand out from the rest of the online market.
Our design for the main logo is bold, confident, and distinct. It feels unique and tailor-made, and isn't afraid to show a little personality. The logomark is inspired by the shape of gold necklaces when placed on a nightstand. We wanted to communicate that these are pieces to be well loved and cared for, but also used - a go-to piece in an ensemble and left on until the very last moment of the day. The continuous line also symbolizes the sense of community that’s built around the trunk shows, and gives the brand a feeling of unity and connection.
LOCATION: VIRGINIA BEACH
INDUSTRY: E-COMMERCE JEWELRY
SCOPE OF WORK
As part of the brand’s development, we reimagined her packaging for online orders, recreated digital invitations to the extremely popular Few Made trunk shows, and started producing seasonal lookbooks to showcase a curated selection of products and extend the brand into the lifestyle space.
Since launching in early fall 2021, we've seen the brand experience massive growth and increased sales. Few Made is enjoying larger market appeal thanks to its unique story an distinctive style. We've even partnered with Copy Uncorked to explore new products, campaigns, and creative ideas.
LAUNCHED 2021 / @FEWMADEJEWELRY
We don’t just create logos, we develop storytelling frameworks — an anchor that allows you to connect with your audience and be recognizable to them online. From this holistic approach, you’ll have more than a style guide at the end of your project, you’ll have an empire ready to disrupt your industry.
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