inspired jewelry

The PERSONALITY

MADE FOR EVERY
MOMENT OF LIFE

HANDCRAFTED,

WWW.FEWMADEJEWELRY.COM

From the instant I heard about Few Made Jewelry, I was hooked. Not only are Kena’s designs handmade and stunning, but her story of becoming a jeweler spoke to my adventurous, traveling spirit. During a trip to New Zealand, she found herself standing on the edge of a precipice waiting to bungee jump and in that moment tasted the reward that comes from risk. After several years of successfully building a customer base, hosting lively trunk shows, and building her team, Kena reached out to us and Kaitlyn Parker of Copy Uncorked to take her business into its next chapter.

With this project, our goal was to capture the spirit of the brand, enhance the community component, and give the business a refined, elevated look and feel that it could grow into. We wanted the identity to surpass current design trends, disrupt the e-commerce jewelry space, and inspire the cultured, adventurous, sophisticated woman that each piece is made for. We wanted the new brand to communicate a sense of the ambition her customer is already familiar with and the calm, unhurried life of substance she’s craving.

ART DIRECTION

CULTURED // UNIQUE // REFINED ELEGANCE // RICH TEXTURE // LAYERED // HANDCRAFTED // MEANINGFUL // FEMININE

We gravitated towards exotic textile patterns and coastal casualness, inspired by a woman-of-the-world style that speaks to the adventurous spirit living within her at any age. We wanted to pull textures and patterns found in travel experiences to add a sense of intrigue and curiosity to the brand and help it to stand out from the rest of the online market.

Our design for the main logo is bold, confident, and distinct. It feels unique and tailor-made, and isn't afraid to show a little personality. The logomark is inspired by the shape of gold necklaces when placed on a nightstand. We wanted to communicate that these are pieces to be well loved and cared for, but also used - a go-to piece in an ensemble and left on until the very last moment of the day. The continuous line also symbolizes the sense of community that’s built around the trunk shows, and gives the brand a feeling of unity and connection.

LOCATION: VIRGINIA BEACH
INDUSTRY: E-COMMERCE JEWELRY

SCOPE OF WORK

BRAND IDENTITY, MARKETING COLLATERAL, ART DIRECTION, PACKAGING, EDITORIAL, ILLUSTRATIONS

As part of the brand’s development, we reimagined her packaging for online orders, recreated digital invitations to the extremely popular Few Made trunk shows, and started producing seasonal lookbooks to showcase a curated selection of products and extend the brand into the lifestyle space.

Since launching in early fall 2021, we've seen the brand experience massive growth and increased sales. Few Made is enjoying larger market appeal thanks to its unique story an distinctive style. We've even partnered with Copy Uncorked to explore new products, campaigns, and creative ideas.

Few Made continues to be a Drop Cap brand partner, and we've loved getting to work with Kena and the Few Made team, as well as Copy Uncorked, to continue to build Few Made and share this stunning jewelry with the world!

CREDITS

COPY: COPY UNCORKED

WEBSITE: SELA VIE CREATIVE

LAUNCHED 2021  / @FEWMADEJEWELRY

OUR BRANDING SERVICES

STRATEGIC, STYLISH, CUSTOM

We don’t just create logos, we develop storytelling frameworks — an anchor that allows you to connect with your audience and be recognizable to them online. From this holistic approach, you’ll have more than a style guide at the end of your project, you’ll have an empire ready to disrupt your industry.

We are your studio if you want to do this             the way.

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BROWSE SERVICES

FLOURISH

BALANCED, CALM SIMPLICITY, AUTHENTIC JOY, BLOSSOMING, REFRESHED OASIS, WHIMSICAL APOTHECARY, NATURAL

Caroline started Flourish after being diagnosed with type 1 diabetes as a college student and having to learn how to make significant lifestyle adjustments. Her mission is to empower women to flourish in their lives and not just survive them.

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THE COLLECTIVE SOURCE

URBAN NEUTRAL, EDITORIAL EDGE, TAILORED, SIGNATURE, LUXURY, SOPHISTICATED, PERSONAL, CONFIDENT

We wanted this new brand to feel highly editorial, fresh and sophisticated, and have the intense energy of a newsroom. The Collective Source operates like a combination of fast-paced journalism and rich editorial storytelling. 

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PHILOSOPHY OF LEISURE

REFINED, CONFIDENT, GRACEFUL, UNHURRIED, SLOW LIVING, TIMELESS, ICONIC, SPACIOUS, CLASSIC

You will never forget the moment you first encounter Dee. She is timeless and modern, bottled optimism and a glass of well-selected wine. She sees all of the possibilities in the world, and has accomplished more in her lifetime than many of us could do in three.

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FEATHER & TWINE

NATURAL, MAGICAL BOHEMIAN, MODERN ROMANTIC, IMAGINATIVE, ETHEREAL, RELATIONAL, WHIMSICAL

Kelsey and Talon are a husband and wife team who each have such different personalities that adds a lot of depth to their wedding experience. Kelsey is passionate, creative, high energy and magical; and Talon brings a quiet intellect, an observant creativity, and a careful mastering of his craft.

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