← BACK TO FULL LIBRARY
Pionera Edu
“Vikram Prasad is going places.” That was my first thought when I got on a discovery call in the early days of Pionera Edu. Little did I know the year that was about to unfold in front of us, but that was my first thought. I have never met a client who had such a clear mission, organized approach, and love for the process of getting there. Pionera Edu is a modern curriculum-building educational platform that is going to completely change the landscape of education. And Vikram is going to get us there. With this brand, I was able to again partner with Kaitlyn Parker of Copy Uncorked and together we reimagined what modern education from a Gen Z point of view might look like. Our strategy was to create a brand that had the cutting edge humor of a modern tech company with the trust and timelessness of academia. Pionera Edu is a trailblazing brand that is revolutionizing curriculum development, keeping kids and teens engaged in the learning process and helping teachers and educators discover new ways to reach their students.
The Project Scope
Brand Identity
Custom Illustrations
Photography Curation
Website Art Direction
Brand Icon Development
Location: Virginia
Industry: Education
Logo Suite
THE CHALLENGE
Not only did we design a brand identity for her agency, but we also designed the visual concept for two of her signature courses. With those courses, we wanted to extend the story of the vineyard and continue to build her brand foundation through the theme of winemaking. With custom brand illustrations, cohesive digital products, sharp launch materials, and a visually refined website, Copy Uncorked has maintained a strong brand story from start to finish.
The biggest challenge during this process was to keep the brand feeling elevated while we continued to lean further into a theme. It would have been easy to fall into a look that felt overly forced and obvious, but by maintaining clear visual standards and a paired down academic palette, we were able to use the wine theme as a storytelling device without the brand feeling cheap or cheesy. The end result? A look that continues to attract attention and gain more recognition in the online space year-over-year.
Art Direction
THE GOLDEN HOUR // SOPHISTICATION // EDITORIAL FLAIR // PERSONALITY // ORGANIC DETAILS // REFINED // INTELLIGENT
Our inspiration for the visual brand came from the vision of golden hour on a vineyard, but also included a muted, academic aesthetic that was associated with writing & literature. We wanted the brand to feel warm and comfortable for clients who previously had a bad association with trying to write for their brand, but allow room for an experience that felt high-end and luxurious.
The end result was a timeless brand that blended the sophistication of wine tasting with personable organic details (like those brand illustrations!)
The logotype showcases a U being uncorked by the copy, and the monogram uses the shape of the U to mimic a wine glass, available in 3 colors – cab, blanc, and rosé. The warmth of the cab and rosé balance the neutrality of the terrace and blanc tones, but have depth when paired with sage or vine. Together, the palette is fresh and neutral, with pops of color to lead the eye.
The Results
KAITLYN WENT FROM COPYWRITER TO CEO, AS COPY UNCORKED CONTINUES TO GROW INTO A DIGITAL MICRO-AGENCY SERVING CLIENTS WITH WORDS ALL OVER THE WORLD.
Since launching in early 2019, Copy Uncorked has become a go-to powerhouse for conversion-driven copy in the digital space. Specializing in brand messaging, website copywriting, and launch preparation, Copy Uncorked makes the process of writing words to captivate an audience as rich and memorable as wine tasting. Since launching, Kaitlyn has become a TONIC affiliate partner, been featured on national blogs and podcasts, worked with dozens of small businesses, and successfully launched 3 breakthrough digital programs.
Not only has Copy Uncorked effectively reached and become recognizable in the market of creative entrepreneurs, but has grown to become a micro-agency of 7 and has now worked with over 200 clients since its inception. From done-for-you client services to done-with-you educational courses, the Copy Uncorked impact has far exceeded what Kaitlyn initially thought was possible with her brand in 2019, and we can’t wait to see where she, and the CU brand, go next!
Note from Kadie
KAITLYN AND THE ENTIRE TEAM AT COPY UNCORKED HAVE BECOME OUR GO-TO PARTNERSHIP FOR BRAND MESSAGING & WEBSITE COPY AND THIS PROJECT CONTINUES TO BE ONE OF MY FAVORITE IDENTITIES TO DATE 🖤
Credit
PHOTOGRAPHY AND VIDEO: ARIELLE LEVEY
WEBSITE: TONIC SITE SHOP
LAUNCHED 2019 / @COPYUNCORKED
THE OUTCOME
“WORKING WITH KADIE IS A truly special & gratifying EXPERIENCE”
She listens intently, shares ideas you never even would have thought of, and knows exactly how to bring concepts together with such an elegant and timeless flair. She’s not only branded Copy Uncorked, but both of my courses. I literally want to keep creating brands & offerings just so I can keep working with Kadie on them! I can definitively say that Brand Identity with DCD takes your business to a new level. Not to mention, going through Drop Cap’s creative process is always a highlight of my year and I simply cherish the end result.
KAITLYN PARKER, COPY UNCORKED
CUSTOM BRANDING EXPERIENCE
Get Started
We don’t just create logos, we develop storytelling frameworks — an anchor that allows you to connect with your audience and be recognizable to them online. From this holistic approach, you’ll have more than a style guide at the end of your project, you’ll have an empire ready to disrupt your industry.
LEARN MORE
STRATEGIC, TASTEFUL, PERFECTLY TAILORED TO YOUR BUSINESS.
BRAND STRATEGY WORKBOOK
It starts with having a clear strategy.
Story-based branding will give you the foundation you need to let your ideas grow and evolve while tapping into a deeper purpose. Download this free workbook to begin crafting your brand strategy and vision today.
TheUltimate
A GUIDE TO CRAFTING YOUR visual STRATEGY
FREE DOWNLOAD
