The number one thing that keeps people stuck when customizing a website template isn’t the design—it’s the copy. The words. The way you introduce yourself, explain your offers, and convince a total stranger that you’re worth hiring.

And if you’ve been tempted to open up ChatGPT and whisper, “write my website copy,” you’re definitely not alone there either.

So if you’ve been Googling your way through:

• “What do I put on my homepage?”
• “How do I write an About page that isn’t cringey?”
• “Can I use ChatGPT to write my website?”
• “How long should my copy be?”
• “Do I really need a Privacy Policy??”
  

This post is for you.

Let’s walk through how to finally finish your website copy—using tools like ChatGPT the right way, knowing what to write on each page, and sounding like you (not an AI robot or a college essay).

Why Website Copy Matters (Even If Your Design Is Gorgeous)

Beautiful design brings people in. Compelling copy keeps them there.

Words are what:

• Clarify what you do.
• Build trust.
• Show your personality.
• Answer objections.
• Guide someone toward taking action.
  

Even with the best design in the world, if your copy is unclear, confusing, or generic, your website won’t convert to clients or sales. And in most cases, the words are why someone ends up clicking that contact button or buying your offer—not just the pretty fonts and layout.

You don’t need to be a professional writer. But you do need to be intentional with what you write.

The #1 Thing That Keeps People Stuck: Not Knowing What Goes Where

Here’s the biggest challenge I see when people buy a template: they try to start writing without first outlining the page.

Without a clear outline, you’re going to either over or underwrite and end up with a headache trying to fill out your website. But once you know what sections you need, what questions to answer, and what the goal of each page is—writing becomes so much easier (and faster).

The Core Pages of a Website (and What to Write on Each One)

Let’s break down what your main pages actually need—especially if you’re DIYing your website and using a Showit template.

How to Use ChatGPT to Write Website Copy That Sounds Like You

Here’s the truth: ChatGPT is a fantastic tool. But it’s not a replacement for your voice or your vision. It’s best used as a creative collaborator—a brainstorming partner, a first-draft generator, a clarity coach.

Here’s how to make the most of it:

1. Start With Strategy, Not Prompts

Before typing anything into ChatGPT, ask yourself:

• What do I want this page to do?
• Who am I writing for?
• What is the transformation or value I’m offering?

Give yourself clarity first. The AI can help you write—but you have to direct it. It’s like having a writing assistant, not a copywriting pro.

2. Use Prompts That Are Specific, Personal, and Clear

Here are a few examples of helpful ChatGPT prompts for website copy:

Homepage

“Write a homepage headline and intro for a yoga teacher who offers private online sessions for new moms. Use a tone that’s calm, empowering, and supportive.”

About Page

“Help me write an About page story for a brand designer who left corporate marketing to start her own agency. Use a warm, conversational tone.”

Services Page

“Create a section that explains a brand strategy package for small business owners. Focus on benefits over features, and write for people who feel overwhelmed by DIY branding.”

Tone Matching

“Rewrite this paragraph in a voice that’s casual, confident, and fun—like I’m talking to a friend over coffee.”

3. Refine, Don’t Just Copy-Paste

AI is great at giving you a head start—but it still needs a human touch. Edit the copy it gives you:

• Swap in your real story and voice
• Adjust the kinds of words and phrases you actually use so it sounds like you
• Cut anything that feels too generic or vague
  

If something doesn’t sound right, tell ChatGPT:

• “Make this sound more professional and expert.”
• “Add more personality. Rewrite this as if you were ________.”
• “Use simpler language.”
• “Cut the fluff—make this more direct.”

It will adapt and improve the more feedback you give.

4. Use ChatGPT to Brainstorm, Outline, or Summarize

If writing from scratch feels hard, use ChatGPT to:

• Summarize long paragraphs
• Turn messy notes into bullet points
• Brainstorm different headline options
• Create an outline for your Services page
• Write a short version of your story
  

You don’t need to use it for everything—just the pieces where you feel stuck.

What to Do If You Still Feel Stuck Writing Your Web Copy

Sometimes the block isn’t a lack of ability—it’s a lack of clarity. Before writing, ask yourself:

• Who am I speaking to?
• What do they need from me?
• What makes my offer different?
• Why do I love doing this?
  

If you’re still unsure what to say, start with the page that feels easiest. Sometimes writing your About page unlocks clarity for your homepage. Sometimes outlining your Services page helps everything click.

And if you still need support? That’s exactly why we created our Web Clarity Sessions, a 60-minute recorded strategy session to help you get unstuck, identify your brand essence, and be well on your way to hitting publish with confidence.

Final Thoughts

Give Yourself Permission to Write the First Draft

You don’t need to write perfect copy on the first try. You just need to get something written. Once your words are on the page, you can tweak, refine, and evolve.

Done is better than perfect. Clarity comes from movement. And ChatGPT is just one of many tools in your corner.

You’ve got this—and if you want a second brain (or an expert eye), we’re here when you’re ready.

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Exploring how AI can help craft your website copy? Pin for inspo later—or pass this along to a friend who’s staring down a blank page.

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